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Wrong Mike Sundet?

Mike Sundet

Senior Vice President, North America Director Sports and Entertainment

Momentum Worldwide

HQ Phone:  (646) 638-5400

Direct Phone: (314) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Momentum Worldwide

250 Hudson Street

New York City, New York,10013

United States

Company Description

Momentum Worldwide co-creates to entertain, connect, inform, and provide experiences worth sharing—through events, sponsorships, promotions, shopper and more. ... more.

Find other employees at this company (1,609)

Background Information

Employment History

Vice President

Bud Light


Senior Vice President, North America Director Sports and Entertainment WW (Momentum Worldwide)

Verizon Wireless


Vice President of Sports and Entertainment Marketing and Advertising Services

Anheuser-Busch Companies, Inc.


Web References(122 Total References)


www.orangecountyadvertisingagencies.com

Brands therefore need to get better at creating meaningful sports-related experiences for consumers, Momentum Worldwide's Mike Sundet writes.
Brands should maximize ritual connections, enlist millennials as brand ambassadors and create social gathering spots, he advises. Adweek (1/31)


www.sportsbusinessdaily.com

Momentum Worldwide's Mike Sundet, who spent years on the brand side with Anheuser-Busch before joining an agency less than a year ago, said he's especially frustrated by the lack of understanding and customization by properties.
"One of my pet peeves is when I get the pitch of somebody saying, 'I want to understand your objective so I can tell you why this fits,'" he said. He implored properties, "Do your homework, come in with something that works." But Sundet believes it fits for some brands. "We're a big fan of building in a pay-for-performance or some kind of [key performance indicator] where the partner is tied to our business objectives," he said. "If part of the payment or the bonus payment is tied to our business objectives, it ensures that we're going to have that collaboration. They're going to want to understand our business objectives, how our businesses work and do everything in their power to help market that. The performance metric could vary. "It can be sales, or tied to awareness for a new brand or brand image objectives or impressions or activations," Sundet said.


www.interpublic.com

Mike Sundet to Join Momentum as SVP, Director of Sports and Entertainment


www.prnewswire.com

Mike Sundet Joins Momentum To Helm Sports And Entertainment Marketing


www.medialifemagazine.com

Momentum Worldwide has named Mike Sundet senior vice president and director of sports and entertainment marketing, effective March 16.
Sundet was most recently vice president of sports and entertainment marketing and advertising services at Anheuser-Busch InBev. Mike Sundet becomes director of sports and entertainment at Momentum


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