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Wrong Mike Sundet?

Mike Sundet

Senior Vice President, North America Director Sports and Entertainment

Momentum Worldwide

HQ Phone:  (646) 638-5400

Direct Phone: (314) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Momentum Worldwide

250 Hudson Street

New York City, New York,10013

United States

Company Description

Momentum Worldwide co-creates to entertain, connect, inform, and provide experiences worth sharing—through events, sponsorships, promotions, shopper and more. ...more

Background Information

Employment History

Vice President of Sports and Entertainment Marketing and Advertising Services

Anheuser-Busch Companies, Inc.


Vice President

Bud Light


Senior Director for Bud Light Marketing

A-B


Senior Vice President, North America Director Sports and Entertainment WW (Momentum Worldwide)

Verizon Wireless


Vice President, Sports and Entertainment Marketing and Advertising Services

InBev SA


Web References(129 Total References)


Momentum Worldwide Survey Shows Growing Disconnect Between Sports Fans and Professional Sports - McCann Trinidad Ltd.

www.mccannportofspain.com [cached]

However, there's a bit of a strange dichotomy at play here according to Mike Sundet, Senior Vice President, North America Director Sports & Entertainment at Momentum Worldwide.
"One of the biggest and most pleasant surprises (from the survey) we discovered was the willingness of fans to accept brands and sponsorship," says Sundet. "In an era where consumers are increasingly looking to avoid commercials - where the emerging and growing media behaviors are the use of DVRs and blocking banner ads - sports fans are looking for brands to step in and play a role." So on one hand you have fans raising their hands high in agreement that brands don't care about them, but on the other hand there's fans who openly state they welcome brand involvement as witnessed by the 88% of fans who believe sponsors can create new opportunities for their favorite sports and teams, and another 86% who would not object to seeing even more sponsorship in sports. "The challenge that the fans have issued is an exciting and promising one which is: Do better," says Sundet. Sundet wholeheartedly agreed. "Absolutely; as with any study, we could continue to dig and identify regional nuances," he told me. "But what was more interesting was the strong similarities across markets. Sundet says the most important takeaway is that it's imperative for brands and marketers to create platforms that put the fans at the center.


www.orangecountyadvertisingagencies.com

Brands therefore need to get better at creating meaningful sports-related experiences for consumers, Momentum Worldwide's Mike Sundet writes.
Brands should maximize ritual connections, enlist millennials as brand ambassadors and create social gathering spots, he advises. Adweek (1/31)


www.sportsbusinessdaily.com

Momentum Worldwide's Mike Sundet, who spent years on the brand side with Anheuser-Busch before joining an agency less than a year ago, said he's especially frustrated by the lack of understanding and customization by properties.
"One of my pet peeves is when I get the pitch of somebody saying, 'I want to understand your objective so I can tell you why this fits,'" he said. He implored properties, "Do your homework, come in with something that works." But Sundet believes it fits for some brands. "We're a big fan of building in a pay-for-performance or some kind of [key performance indicator] where the partner is tied to our business objectives," he said. "If part of the payment or the bonus payment is tied to our business objectives, it ensures that we're going to have that collaboration. They're going to want to understand our business objectives, how our businesses work and do everything in their power to help market that. The performance metric could vary. "It can be sales, or tied to awareness for a new brand or brand image objectives or impressions or activations," Sundet said.


www.interpublic.com

Mike Sundet to Join Momentum as SVP, Director of Sports and Entertainment


www.prnewswire.com

Mike Sundet Joins Momentum To Helm Sports And Entertainment Marketing


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