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Mike Sundet

Senior Vice President, North America Director Sports and Entertainment

Momentum Worldwide

Direct Phone: (314) ***-****       

Email: m***@***.com

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Momentum Worldwide

250 Hudson Street

New York City, New York 10013

United States

Company Description

Momentum Worldwide co-creates to entertain, connect, inform, and provide experiences worth sharing—through events, sponsorships, promotions, shopper and more. ... more

Find other employees at this company (1,531)

Background Information

Employment History

Vice President

Bud Light

Senior Vice President, North America Director Sports and Entertainment WW (Momentum Worldwide)

Verizon Wireless

Vice President of Sports and Entertainment Marketing and Advertising Services

Anheuser-Busch Companies, Inc.

Web References (122 Total References)

Brands therefore need to get better ... [cached]

Brands therefore need to get better at creating meaningful sports-related experiences for consumers, Momentum Worldwide's Mike Sundet writes. Brands should maximize ritual connections, enlist millennials as brand ambassadors and create social gathering spots, he advises. Adweek (1/31)

Momentum Worldwide's ... [cached]

Momentum Worldwide's Mike Sundet, who spent years on the brand side with Anheuser-Busch before joining an agency less than a year ago, said he's especially frustrated by the lack of understanding and customization by properties. "One of my pet peeves is when I get the pitch of somebody saying, 'I want to understand your objective so I can tell you why this fits,'" he said. He implored properties, "Do your homework, come in with something that works."

But Sundet believes it fits for some brands.
"We're a big fan of building in a pay-for-performance or some kind of [key performance indicator] where the partner is tied to our business objectives," he said. "If part of the payment or the bonus payment is tied to our business objectives, it ensures that we're going to have that collaboration. They're going to want to understand our business objectives, how our businesses work and do everything in their power to help market that. The performance metric could vary. "It can be sales, or tied to awareness for a new brand or brand image objectives or impressions or activations," Sundet said.

Mike Sundet to Join ... [cached]

Mike Sundet to Join Momentum as SVP, Director of Sports and Entertainment

Mike Sundet Joins ... [cached]

Mike Sundet Joins Momentum To Helm Sports And Entertainment Marketing

Momentum Worldwide has named Mike ... [cached]

Momentum Worldwide has named Mike Sundet senior vice president and director of sports and entertainment marketing, effective March 16. Sundet was most recently vice president of sports and entertainment marketing and advertising services at Anheuser-Busch InBev.

Mike Sundet becomes director of sports and entertainment at Momentum

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