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This profile was last updated on 8/6/13  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Director of Innovation

Anheuser-Busch Companies, Inc.
One Busch Pl
St Louis, Missouri 63118
United States

Company Description: Anheuser-Busch Companies, Inc. is the holding company of Anheuser-Busch, Incorporated (ABI), a beer brewer. The Company also has subsidiaries that conduct various...   more

Employment History

108 Total References
Web References
"Music, sports and beer naturally go ..., 24 Jan 2013 [cached]
"Music, sports and beer naturally go together, and this year's Bud Light Hotel lineup, more than any other, blend the three seamlessly into one amazing event," said Mike Sundet, vice president, Bud Light.
November 2011 eNewsletter | National Distributors South Portland Maine | Anheuser Busch InBev Beer Imports Microbrews Specialty Beers, 1 Nov 2011 [cached]
"There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there," said Mike Sundet, senior director, Bud Light.
Platinum has been in the works ..., 3 Feb 2012 [cached]
Platinum has been in the works for four years Mike Sundet, A-B's senior director for Bud Light marketing, told the St. Louis Dispatch.
It's sophisticated," Sundet added.
Platinum is "definitely not a craft beer," Sundet said.
A-B has been trying to tap that market with its newer Shock Top line and with deals like last year's acquisition of craft label Goose Island.
The new brew, Sundet said, is targeted more at people who have shifted to drinking spirits.
It's now nearly absent from shelves, and will be discontinued as Platinum ramps up, Sundet said.
"We're going to continue to try new things," he said.
Applying Critical Thinking Skills to Marketing, 10 Jan 2013 [cached]
As Mike Sundet, Vice President of Anheuser-Busch InBev said in the book's introduction, "If you don't know how to think well, knowing what to think won't take you very far."
[Joe Sixpack- Reporting and drinking beer in Philly and beyond], 26 July 2012 [cached]
For the record, Bud Light Lime's frequent presence on the show is not a paid product placement, according to Anheuser-Busch vice president Mike Sundet.
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