Chief Analytics Officer
Mike Steward is currently leading multi-channel marketing strategy and analytics engagements across multiple clients.
brings the ability to dive deep into existing and new marketing efforts to provide insights regarding program performance and optimization.
focuses on finding the 'so-what / what's next factor' as it relates to specific business needs within all analyses and reports.
has 11+ years of experience in analytical strategy, database marketing, and market research.
expertise is focused on market analysis and planning, customer centric marketing, segmentation, customer targeting, campaign management, research, online consumer behavior, web analytics, and ROI optimization.
analytical, managerial, and technical skills provide clients with insights into global and tactical decisions such as budgetary spend, marketing forecasts and campaign performance.
Mike has led DTC and RM engagements across a wide range of disease states for clients such as Bayer, BMS, GSK, MedImmune (an AstraZeneca company), Novo Nordisk, Otsuka, Sanofi-Aventis, and UCB, while working for companies including comScore, RTC Relationship Marketing, Merkle, and Targetbase.
Mike has a BS in Business Information Systems and a BS in Business Analytics from Miami University (Ohio).
Away from work, Mike
enjoys being outdoors and maximizing his
time with his
wife and two young children.