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This profile was last updated on 9/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Analytics Officer

Phone: (919) ***-****  
Email: m***@***.com
Local Address:  Raleigh-Durham , North Carolina , United States
The Encima Group Inc
1 Innovation Way, Suite 400 Delaware Technology Park
Newark , Delaware 19711
United States

Company Description: Comprised of a team of seasoned professionals in Analytic Insights & Strategy, Business Intelligence & Dashboards, and Marketing Operations, The Encima Group offers...   more

Employment History


  • BS , Business Analytics
    Miami University
  • BS , Business Information Systems
    Miami University
Web References
Encima | Expert Team, 13 Aug 2015 [cached]
Mike Steward Chief Analytics Officer
Mike Steward is currently leading multi-channel marketing strategy and analytics engagements across multiple clients. He brings the ability to dive deep into existing and new marketing efforts to provide insights regarding program performance and optimization. He focuses on finding the 'so-what / what's next factor' as it relates to specific business needs within all analyses and reports.
Mike has 11+ years of experience in analytical strategy, database marketing, and market research. His expertise is focused on market analysis and planning, customer centric marketing, segmentation, customer targeting, campaign management, research, online consumer behavior, web analytics, and ROI optimization. His analytical, managerial, and technical skills provide clients with insights into global and tactical decisions such as budgetary spend, marketing forecasts and campaign performance.
Mike has led DTC and RM engagements across a wide range of disease states for clients such as Bayer, BMS, GSK, MedImmune (an AstraZeneca company), Novo Nordisk, Otsuka, Sanofi-Aventis, and UCB, while working for companies including comScore, RTC Relationship Marketing, Merkle, and Targetbase.
Mike has a BS in Business Information Systems and a BS in Business Analytics from Miami University (Ohio).
Away from work, Mike enjoys being outdoors and maximizing his time with his wife and two young children.
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