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2016-05-10T00:00:00.000Z

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Mike Steward

Chief Analytics Officer

The Encima Group Inc

Direct Phone: (919) ***-****       

Email: m***@***.com

The Encima Group Inc

1 Innovation Way, Suite 400 Delaware Technology Park

Newark, Delaware 19711

United States

Company Description

Comprised of a team of seasoned professionals in Analytic Insights & Strategy, Business Intelligence & Dashboards, and Marketing Operations, The Encima Group offers consulting services aimed at making your initiatives more successful. As an independent th ... more

Find other employees at this company (57)

Background Information

Employment History

Vice President and Healthcare Lead, Strategic Business Analysis
Targetbase

Data Analyst
comScore , Inc.

Data Analyst
DTC Perspectives/Parade Magazine

Associate Director, Quantitative Solutions Group
Merkle Inc

Associate Director, Marketing Intelligence
RTC Relationship Marketing

Data Analyst
DTC Perspectives/Parade Magazine

Education

BS
Business Analytics
Miami University

Web References


Encima | Expert Team

www.encimagroup.com [cached]

Mike Steward Chief Analytics Officer

...
Mike Steward is currently leading multi-channel marketing strategy and analytics engagements across multiple clients. He brings the ability to dive deep into existing and new marketing efforts to provide insights regarding program performance and optimization. He focuses on finding the 'so-what / what's next factor' as it relates to specific business needs within all analyses and reports.
Mike has 11+ years of experience in analytical strategy, database marketing, and market research. His expertise is focused on market analysis and planning, customer centric marketing, segmentation, customer targeting, campaign management, research, online consumer behavior, web analytics, and ROI optimization. His analytical, managerial, and technical skills provide clients with insights into global and tactical decisions such as budgetary spend, marketing forecasts and campaign performance.
Mike has led DTC and RM engagements across a wide range of disease states for clients such as Bayer, BMS, GSK, MedImmune (an AstraZeneca company), Novo Nordisk, Otsuka, Sanofi-Aventis, and UCB, while working for companies including comScore, RTC Relationship Marketing, Merkle, and Targetbase.
Mike has a BS in Business Information Systems and a BS in Business Analytics from Miami University (Ohio).
Away from work, Mike enjoys being outdoors and maximizing his time with his wife and two young children.

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