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2017-01-20T00:00:00.000Z

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Mike Steward

Chief Analytics Officer

The Encima Group Inc

Direct Phone: (919) ***-****       

Email: m***@***.com

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The Encima Group Inc

1 Innovation Way Ste 400

Newark, Delaware 19711

United States

Company Description

Encima provides omnichannel marketing execution and analytics solutions to Fortune 1000 clients in the pharmaceutical and life sciences industries. These solutions help clients establish enterprise capabilities in marketing and analytics through operation ... more

Find other employees at this company (72)

Background Information

Employment History

Vice President and Healthcare Lead, Strategic Business Analysis

Targetbase

Senior Manager, Analytics

comScore , Inc.

Associate Director, Quantitative Solutions Group

Merkle Inc

Associate Director, Marketing Intelligence

RTC Relationship Marketing

Education

BS

Business Analytics

Miami University

Web References (2 Total References)


Digital Health Coalition * DHC Past Events - Digital Health Coalition *

digitalhealthcoalition.org [cached]

• Mike McCartney, SVP-General Manager, Sandbox • Mike Steward, Chief Analytics Officer, Encima Group


Encima | Expert Team

www.encimagroup.com [cached]

Mike Steward Chief Analytics Officer

...
Mike Steward is currently leading multi-channel marketing strategy and analytics engagements across multiple clients. He brings the ability to dive deep into existing and new marketing efforts to provide insights regarding program performance and optimization. He focuses on finding the 'so-what / what's next factor' as it relates to specific business needs within all analyses and reports.
Mike has 11+ years of experience in analytical strategy, database marketing, and market research. His expertise is focused on market analysis and planning, customer centric marketing, segmentation, customer targeting, campaign management, research, online consumer behavior, web analytics, and ROI optimization. His analytical, managerial, and technical skills provide clients with insights into global and tactical decisions such as budgetary spend, marketing forecasts and campaign performance.
Mike has led DTC and RM engagements across a wide range of disease states for clients such as Bayer, BMS, GSK, MedImmune (an AstraZeneca company), Novo Nordisk, Otsuka, Sanofi-Aventis, and UCB, while working for companies including comScore, RTC Relationship Marketing, Merkle, and Targetbase.
Mike has a BS in Business Information Systems and a BS in Business Analytics from Miami University (Ohio).
Away from work, Mike enjoys being outdoors and maximizing his time with his wife and two young children.

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