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This profile was last updated on 8/22/06  and contains information from public web pages.

Employment History

7 Total References
Web References
SA Computer Magazine, 22 Aug 2006 [cached]
Mike Sidwell, GSM Sales and marketing Director for LG Electronics said: "The Chocolate phone is for the discerning customer who views mobile phones as a bold fashion statement.We are amazed at the way it has captured the imagination of the consumer and are confident that it will become one of our best selling products ever."
Sidwell pointed out that the Chocolate phone's success was a result of a combination of excellent design, clever marketing and a proactive sales strategy."LG is now positioning its handsets as premium products and this beautiful phone is just the beginning of a worldwide trend.The global launch has been extremely successful and we have already been flooded with additional orders," he added.
Sidwell then went on to reveal that retailers in South Africa have gone ahead to sign further sales contracts for the phone in anticipation of huge demand.
Stylish, desirable, delectable: LG Electronics brings LG Chocolate phone to SA - Mobile Africa, 25 April 2006 [cached]
"At LG, we firmly believe that technology is nothing without design," said Mike Sidwell, Director, GSM Sales and Marketing of LG Electronics.
LG introduces world's slimmest 5MP digital camera phone [cached]
"The KG920 is a very special phone as it outperforms even the latest megapixel digital cameras available in the market and its minimalist look will appeal to the sensibility of South Africans," said Mike Sidwell, Director, GSM Sales and Marketing, LG Mobile South Africa.
Mike SidwellDirector GSM Sales and Marketing(011) 571
LG Electronics introduces high-speed M4410 mobile phone [cached]
"You can only make so many calls or only have so many reasons to capture that special moment with your mobile phone, but music is something that can be played for hours," says Mike Sidwell, sales and marketing manager for LG Mobile.
"LG's M4410 illustrates another aspect of our creativity; it is the first time that an LG phone is equipped with EDGE, has a memory slot and looks as stylish as the M4410 does," concludes Sidwell.
LG unveils world's first digital mobile broadcasting MP3 player [cached]
Mike SidwellDirector GSM Sales and Marketing(011) 571
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