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This profile was last updated on 1/31/14  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and President

Local Address: New York, United States
Company Description: STRIKEFORCE is a revolutionary communications company that specializes in Healthcare marketing in the nutraceutical, OTC, pharmaceutical, biotech and medical device...   more
Background

Employment History

20 Total References
Web References
STRIKEFORCE: Healthcare Marketing Communications Programs with top talent
www.strikeforcenyc.com, 31 Jan 2014 [cached]
Mike Rutstein Founder and President
mrutstein@strikeforcenyc.com Phone (917) 475-1876 Mobile (917) 544-1587
KT Healthworks - Team
www.kthealthworks.com, 17 July 2013 [cached]
Mike Rutstein, Healthcare Marketing Consultant mike@karentripi.com
We have an alliance with Mike Rutstein, President of STRIKEFORCE COMMUNICATIONS, LLC. For over 18 years Mike has worked across an extensive range of therapeutic categories and has helped build some of the most recognizable brands in the industry. He has worked on DTC, OTC, switch products, medical devices and professional marketing initiatives. Mike is a recognized industry thought leader and is widely published. In 2008, he was named one of the top 100 most influential people in the life sciences category by Pharma Voice Magazine.
For more information, please contact ...
www.strikeforcenyc.com, 1 Jan 2013 [cached]
For more information, please contact Mike Rutstein, Founder and CEO Visit strikeforcenyc.com
STRIKEFORCE: Healthcare Marketing Communications Programs with top talent
www.strikeforcenyc.com [cached]
Mike Rutstein: Top 100 Most Inspiring People
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When Consolidation Comes With Compromise By Mike Rutstein
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OTC Channel Optimization Panel with Mike Rutstein, 2010 OTC National Meeting
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Seeking Total Transparency by Mike Rutstein
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Bridging the Chasm Between Awareness and Action by Mike Rutstein
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Mike Rutstein At Work
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Mike Rutstein launches STRIKEFORCE COMMUNICATIONS and new agency model
Mike ...
www.mmm-online.com, 1 July 2012 [cached]
Mike Rutstein
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Mike Rutstein
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STRIKEFORCE Communications founder and president Mike Rutstein needs little prodding to discuss his company's successes. But unlike many of his peers, Rutstein doesn't hesitate to expound on what he perceives to be the industry's most stubborn problems.
In a recent op-ed piece, Rutstein chides individuals and entities within the healthcare-marketing loop for attempting to excuse, explain and otherwise wish away their creative lethargy. “As an industry we need to stop apologizing for being in a highly regulated category,†he writes. “…[It] is no excuse for flat, functional creative work or expected metaphors.â€
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Sounding a common refrain, Rutstein describes the birth-control category as “a sea of sameness,†owing to the staleness of its imagery. “There are smiling, happy women everywhere you look. There's not a lot of drama,†he says.
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