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This profile was last updated on 5/26/2017 and contains contributions from the  Zoominfo Community.

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Wrong Mike Rutstein?

Mike Rutstein

Founder and Chief Executive Officer

STRIKEFORCE COMMUNICATIONS LLC

Direct Phone: (917) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

STRIKEFORCE COMMUNICATIONS LLC

Company Description

STRIKEFORCE is a revolutionary communications company that specializes in Healthcare marketing in the nutraceutical, OTC, pharmaceutical, biotech and medical device space. Our mission is to build Brands and arm patients, caregivers and Healthcare Professionals...more

Background Information

Employment History

Contributor

Pharmaceutical Executive


Executive Vice President, Account Management

FCB NY


Marketing Manager

Karen Tripi Associates


Executive Vice President

Draftfcb Inc


Executive Vice President, Chief Growth Officer and Director of Consumer Healthcare (Dual Executive-Level Role)

Foote , Cone & Belding


Web References(34 Total References)


KT Healthworks - Team

kthealthworks.com [cached]

Mike Rutstein, Healthcare Marketing Consultant
mike@karentripi.com We have an alliance with Mike Rutstein, President of STRIKEFORCE COMMUNICATIONS, LLC. For over 18 years Mike has worked across an extensive range of therapeutic categories and has helped build some of the most recognizable brands in the industry. He has worked on DTC, OTC, switch products, medical devices and professional marketing initiatives. Mike is a recognized industry thought leader and is widely published. In 2008, he was named one of the top 100 most influential people in the life sciences category by Pharma Voice Magazine.


Announcing 2016 DTC Hall of Fame Inductee

www.strikeforcenyc.com [cached]

Mike Rutstein is founder and CEO of Strikeforce Communications.
Mike Rutstein Founder and CEO STRIKEFORCE Communications Mike Rutstein has dedicated his entire career to healthcare marketing and communications. From professional marketing to OTC, DTC, medical devices, and switch products, he has been deeply involved in a vast number of marketing initiatives and has helped build some of the most famous and successful healthcare brands. Currently, Mike serves as Founder and CEO of STRIKEFORCE Communications, the first dedicated "open source" healthcare agency designed to provide clients with greater access to top level talent and specificity to meet the individual needs of each assignment. Prior to forming STRIKEFORCE Communications in 2008, Mike held a dual executive role at DraftFCB where he served as Executive Vice President, Director of Consumer Healthcare as well as Chief Growth Officer for the New York Office. While at the agency, he was responsible for winning and overseeing business from Alcon Laboratories, Reliant Pharmaceuticals, Cord Blood Registry, ViaCell, Merck, Abbott Laboratories, Roche Laboratories, MedImmune, Eli Lilly, Wyeth Pharmaceuticals, Barr Labs, Neurocrine Biosciences, and Boehringer Ingelheim. Under his watch and care, DraftFCB was named 2006 Consumer Healthcare Agency of the Year and runner up in 2007. Prior to DraftFCB, Mike was Senior Partner, Managing Director of J. Walter Thompson's healthcare unit. Mike is an avid speaker in the healthcare marketing arena and is widely published. He has won numerous industry awards, including Consumer Healthcare Agency of the Year on three different occasions. In 2008 and again in 2012, Mike was named One of the Top 100 Most Influential People in the Life Sciences Category by PharmaVoice Magazine. Mike graduated from the S.I. Newhouse School of Public Communications at Syracuse University. Mike Rutstein is founder and CEO of Strikeforce Communications. To see the latest award winning STRIKEFORCE work, visit strikeforcenyc.com For more information, please contact Mike Rutstein, Founder and CEO Visit strikeforcenyc.com


KT Healthworks - Team

www.kthealthworks.com [cached]

Mike Rutstein, Healthcare Marketing Consultant
mike@karentripi.com We have an alliance with Mike Rutstein, President of STRIKEFORCE COMMUNICATIONS, LLC. For over 18 years Mike has worked across an extensive range of therapeutic categories and has helped build some of the most recognizable brands in the industry. He has worked on DTC, OTC, switch products, medical devices and professional marketing initiatives. Mike is a recognized industry thought leader and is widely published. In 2008, he was named one of the top 100 most influential people in the life sciences category by Pharma Voice Magazine.


Patients are taking on DTC ads. How will drugmakers respond? - Medical Marketing and Media

www.mmm-online.com [cached]

Not surprisingly, DTC stalwart Mike Rutstein, founder and CEO of Strikeforce Communications and a 2016 DTC Hall of Fame inductee, disputes that.
"Some people want to believe that digital is where it's all happening, but the reality is that it's hard to showcase a [product's] value proposition the way you can on TV," he says. As for the Opdivo spot, Rutstein both justifies BMS' big-money TV buys and criticizes the specific approach. "BMS needed to be out there and be in peoples' living rooms. Doing the ad was the right call," he explains. "Where they went wrong was in failing to layer in the hope and desperation of the population. Often what is said in an ad is not what's heard by patients and their families," Rutstein continues. Rutstein agrees. "We have a responsibility as an industry to check ourselves a little bit. We have to ask how much we're delivering a sense of false hope," he says, adding that l'affaire Opdivo certainly got everyone's attention.


Healthcare Marketing and Advertising Agency

www.strikeforcenyc.com [cached]

Mike Rustein
Click here to read the full article Mike has dedicated his entire career to healthcare marketing and communications. From professional marketing to OTC, DTC, medical devices and switch products, Mike has been deeply involved in a vast number of marketing initiatives and has helped build some of the most famous and successful healthcare brands. Prior to forming STRIKEFORCE COMMUNICATIONS in 2008, Mike held a dual executive role at DRAFTFCB where he served as Executive Vice President, Director of Consumer Healthcare as well as Chief Growth Officer for the New York Office. While at DRAFTFCB, Mike was responsible for winning and overseeing business from: In 2008, and again in 2012, Mike was named One of the Top 100 Most Influential People in the Life Sciences Category by PharmaVoice Magazine. Mike graduated from the S.I. Newhouse School of Public Communications at Syracuse University. He lives in New York City.


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