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This profile was last updated on 1/31/2017 and contains contributions from the  Zoominfo Community.

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Mike Lichtenberg

Director of Retail Products

Automotive Parts Headquarters Inc

HQ Phone:  (320) 252-5411

Direct Phone: (320) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Automotive Parts Headquarters Inc

2959 CLEARWATER RD

Saint Cloud, Minnesota,56301

United States

Company Description

Automotive Parts Headquarters Inc. (APH) is a third generation family- and employee-owned aftermarket auto parts distributor and store group serving Auto Value parts stores located in Minnesota, Wisconsin, North Dakota and Michigan. APH was established in 1920...more

Web References(8 Total References)


aftermarketbusiness.search-autoparts.com

"We partner up with our motor oil manufacturers" for collateral materials and bargains based on customer rebates, says Mike Lichtenberg, retail merchandising director at Automotive Parts Headquarters, Inc., based in Saint Cloud, Minn. "We run these for windows of time, so they're limited, but they help with the stepped-up sale," he notes, which usually involves oil changes done with synthetics.
"There's more and more synthetic oil being sold today, and we encourage that." The synthetics cost more and are a better product; they are more uniform and more consistent, according to Lichtenberg.


www.aquachekfilters.com

Mike Lichtenberg, director of product, Automotive Parts Headquarters (APH); John Bartlett, owner and president, APH; Jimmy Redd, regional manager, WIX Filters; Randy Buckingham, district manager, WIX Filters; Rich Vierkant, director of product, APH; and Corey Bartlett, owner and senior vice president, APH, with the four awards presented to WIX Filters during APH's annual sales meeting.


www.aftermarketnews.com [cached]

"Our vendors work very hard to meet our needs and are pleased to receive this acknowledgement and nod of approval from our employees," said Mike Lichtenberg, director of product for Automotive Parts Headquarters, Inc."They bring these awards home to share with all the workers at their company as an acknowledgement for a job well done." Lichtenberg presented the following awards:


aftermarketbusiness.search-autoparts.com

"We see a surge in the fall and winter, but that isn't to say we don't see a spike in the summer," notes Mike Lichtenberg, retail merchandising director.
Serving 107 jobber stores, some are company owned and some are independent, "75 percent of our business goes to the installer customer, so he's doing the repairs and not topping off," he says. Sales are on an upswing for both gallon-sized containers and 55-gallon drums. PAGE 2 Buying in such bulk makes good economic sense for a number of repairers. "The service dealer is trying to keep his shop costs competitive, so it certainly becomes an option for them to look at," says Lichtenberg. "It's something that the service tech can consume, and people like it," according to Lichtenberg.


aftermarketbusiness.search-autoparts.com

It should come as no surprise that in Minnesota "we see a nice spike" in battery sales as the dead of winter comes alive, according to Mike Lichtenberg, retail merchandising director.
"We fly through those, but summer is approaching that level. A battery might "limp through the winter," but the summer heat finishes it off. Replacement products, which include marine and utility equipment batteries, are sold based on the appropriate amount of cold-cranking amps recommended for a particular application per factory specifications. "You don't want to go less than that," he advises. "Those cold-cranking amps mean easier starts," Lichtenberg says, "and as the vehicle ages it needs more cold-cranking amps to get it to turn over."


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