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This profile was last updated on 1/10/14  and contains information from public web pages and contributions from the ZoomInfo community.
 
Background

Employment History

9 Total References
Web References
Wallwork Curry McKenna Expands Media ...
www.prnewswire.com, 5 June 2007 [cached]
Wallwork Curry McKenna Expands Media Department with the Additions of Stephanie Noris & Mike LaBella
...
Wallwork Curry McKenna Expands Media Department with the Additions of Stephanie Noris & Mike LaBella
...
and Mike Labella as Associate Media Director.The expanding media
...
Mike LaBella joins Wallwork Curry McKenna as Associate Media Director
...
LaBella has over 8 years of planning experience across all media working with a variety of clients from Tommy Hilfiger to Iron Mountain.He will lead the media team in managing the day- to-day strategic framework, target development, market segmentation and media negotiations for all WCM client media efforts.Prior to joining WCM LaBella was a Media Supervisor at PGR Media in Rhode Island.
About Us | Norbella: creative minds. creative media.
www.norbella.com, 25 Nov 2011 [cached]
Mike LaBella, Media Director
...
A 15-year media veteran, Mike is all about the numbers and relentlessly looks for measurements of success in everything he manages. With a diverse background that includes work for accounts of all shapes and sizes, Mike offers a unique media perspective that helps both clients and colleagues better understand and communicate with today's consumer.
His responsibilities at NorBella include the day-to-day management of the entire media team and all strategic development, market segmentation and media negotiations for the agency's clients.
Before co-founding NorBella, Mike held senior level positions at Wallwork Curry McKenna, Arnold Direct/MPG and was Director of the Insights Group at PGR Media. His past client experience includes Tommy Hilfiger, American Legacy/Truth, Talbots, Fidelity Investments, Perrier Jouet, Arbella Insurance, Celebrity Cruise Lines, Red Envelope, Razorgator.com and Citizens Bank.
Mike is a big Boston Bruins fan but keeps his deep-seeded love for the New York Jets under the radar.
All About Us || Norbella
norbella.com, 28 Nov 2012 [cached]
Mike LaBella
Director of Media, Principal
Throughout his career in media, Mike has always strived for new ways to measure success on everything he manages. Mike leads the team in managing the day to day strategies, research, and target and market analysis for NorBella clients including Constant Contact, Lahey Clinic and Highliner Foods.
Mike's experience encompasses both branding and direct media and marketing. This blended background is perfect for today's media landscape where measurable engagement is critical to success. Mike has worked for clients such as: Tommy Hilfiger, Talbots, Johnston & Murphy, American Legacy/Truth, Volkswagen, Fidelity Investments, Caritas Christi Hospitals, Citizens Bank, Red Envelope, Razorgator.com.
When he's not in the office you can find Mike at the Garden rooting on the Boston Bruins or at the Cask 'n Flagon covertly rooting for his home team, the NY Jets. He's a business and sport 'nerd' with an untapped urge for travel.
PGR|Media -In the News
pgrmedia.com, 9 Feb 2010 [cached]
But it's Real Simple with a Martha flair," said Mike Labella, media supervisor at PGR Media. Labella also noted that while Living concentrates on making your home the perfect place, Blueprint targets "someone who's willing to go outside of their home and experience life."
...
The first couple of issues since Holley joined definitely weren't at the same standard that we were used to seeing," said Mike Labella, media supervisor for PGR media. Yet Holley seemed to have found her footing by February.
...
"Teen Vogue has carved out a specific fashionista person that they go after," said Mike Labella, media supervisor for PGR Media, which counts Tommy Hilfiger as a client.
...
But since it's not a personality-driven title [like Jane, for example], I don't think that will be a huge challenge for her," said Mike Labella from PGR Media, whose clients include Tommy Hilfiger.
Wallwork Curry McKenna Expands Media ...
www.prandmarketing.com, 5 June 2007 [cached]
Wallwork Curry McKenna Expands Media Department with the Additions of Stephanie Noris & Mike LaBella
...
Wallwork Curry McKenna Expands Media Department with the Additions of Stephanie Noris & Mike LaBella
...
as VP, Media Director and Mike Labella
as Associate Media Director.
...
Mike LaBella joins Wallwork Curry McKenna as Associate Media Director working side-by-side with Noris.
...
LaBella has over 8 years of planning experience across all media working with a variety of clients from Tommy Hilfiger
to Iron Mountain.He will lead the media team in managing the day- to-day strategic framework, target development, market segmentation and media negotiations for all WCM client media efforts.
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