Mike LaBella, Media Director
A 15-year media veteran, Mike
is all about the numbers and relentlessly looks for measurements of success in everything he
With a diverse background that includes work for accounts of all shapes and sizes, Mike
offers a unique media perspective that helps both clients and colleagues better understand and communicate with today's consumer.
responsibilities at NorBella
include the day-to-day management of the entire media team and all strategic development, market segmentation and media negotiations for the agency's clients.
Before co-founding NorBella, Mike held senior level positions at Wallwork Curry McKenna, Arnold Direct/MPG and was Director of the Insights Group at PGR Media.
past client experience includes Tommy Hilfiger
, American Legacy/Truth, Talbots, Fidelity Investments
, Perrier Jouet, Arbella Insurance, Celebrity Cruise Lines, Red Envelope, Razorgator.com and Citizens Bank
is a big Boston Bruins fan but keeps his
deep-seeded love for the New York Jets under the radar.