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IARA Leadership Profile: Mike Kreider - News - Vehicle Remarketing
IARA Leadership Profile: Mike Kreider
Mike Kreider, CAR, is the remarketing manager at Credit Acceptance Corp. and one of the directors of the International Automotive Remarketers Alliance (IARA).
Kreider has been with Credit Acceptance Corp. for almost 11 years in multiple positions.
"I actually came from working in restaurants with minimal vehicle knowledge/experience," Kreider
came back in 2006 as a supervisor handling internal responsibilities and tried to absorb as much experience as he
After three years, he left again to work in Credit Acceptance's project management office, reorganizing its vehicle title processes and returning in 2010 to run the Remarketing Department.
has always admired the "unspoken" heroes in the industry.
"Those who only speak when they have something intelligent to add (letting their performance speak for them), don't find the need to tout their accomplishments, and are more interested in hearing what others have to say and have done as opposed to telling you about what they've done," he
also noted he
is a fan of football player, coach, and executive Vince Lombardi's quote about scoring a touchdown: "Act like you've been there before."
While Credit Acceptance/VRS has been an IARA member since it began in 2002, Kreider was only loosely involved in the IARA prior to becoming a board member in 2010.
"I always knew there was a lot of information to be shared, but figured most of the 'good stuff' the consigners would hold onto to keep an edge over their competitors," he
"I was grandfathered in to a board member spot when I came back in 2010 as my predecessor held a spot on the board.
I've stuck with the IARA
because I was dead wrong in my initial assumption.
There are always going to be cars and there will always be buyers.
The other IARA members are not competitors; we're just performing the same task."
continued that as he
"product" (both the car he
offers and the processes used to offer it) it doesn't take away from fellow IARA board members, because dealers can't make a living getting vehicles from only once source.
"If the dealer can go from one consigner to another and receive similar results, they can (a) spend less time 'learning' each seller, (b) have less losses, buying something they didn't really want, and (c) be more profitable in their own business," he
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