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Web Decisions' Community
Web Decisions LLC
303 Pisgah Church Rd.Suite 2-A
Web Decisions provides data management and list processing services for retail, ecommerce, and direct mail clients. Our sophisticated internet-enabled campaign management system coupled with over 15 years of direct marketing experience means that we can m
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Officer & Managing Member
Officer and Managing Member
has acted as CEO and board member with fund investors for the last 15 years.
As CEO, Yankelovich, a market research firm, he supplied primary and secondary research in CPG, financial services, pharma, health and wellness.
Mike was Co-Founder, CEO of Knowledgebase Marketing; specializing in marketing databases for healthcare, insurance, banking and telecommunication.
Mike has 35 years of experience in the senior insurance market for Medicare , burial and long term care policies; operating national lead generation program for agents representing United American, Old American, Travelers etc.
managed mail programs and call centers for 1500 agents that contacted 1 million businesses per week promoting individual health policies for the National Association of the Self Employed
Earlier in his career, Mike was the COO for Equifax Marketing Services, Marketing Manager for Texas Instruments and an ICBM Launch Officer, US Air Force.
He has a BS- University of Texas at Austin, MBA- University of South Dakota.
I attended the Greater Dallas PCC ...
I attended the Greater Dallas PCC meeting and heard a presentation from Mike Hail.
Hail is the founder of Knowledgebase Marketing, former CEO of market research firm Yankelovich, Skelly and White, and current CEO of Web Decisions Group.
While I'm not a novice on the topic of Big Data, Hail's presentation helped open my eyes to the sheer mass of data being created.
pointedly stated, all of man's written material would consume 50 Petratbyes of data.
Google captures 20 Petrabytes of data on a daily basis.
went on to share how his
company (and probably others) are going about mining that data and the ability to transform how we communicate.
Mike Hail, ...
Mike Hail, CEOYankelovich
...Mike Hail, CEOMike Hail is CEO of Yankelovich, Inc., a marketing services consultancy specializing in solutions that provide breakthroughs in marketing productivity.Mr. Hail brings more than 20 years of experience in direct marketing and information services consulting to Yankelovich.He has served on the Yankelovich board of directors since 2001.Prior to Yankelovich, Mike served as CEO of KnowledgeBase Marketing, a WPP/Wunderman direct marketing and CRM consultancy company.He was co-founder and CEO of IRA, a marketing information company, and COO of Equifax Marketing Services, where he developed the use of credit data for database marketing applications.Mike also has a background in sales lead generation for financial services businesses and in mail-order programs for electronic products and publications.He holds a B.S. from the University of Texas, Austin, and an MBA from the University of South Dakota.
Officer and Managing Member