Mike GottfriedRetail, Regional Business Manager
, one of the founders of Google's
NYC office, has been an integral part of the company's explosive growth for nearly seven-and-a-half years, and has worked with advertisers from various industries as they began exploring the online space.Mike
now serves as the NYC
Regional Business Manager for Retail, and oversees all aspects of his
team's relationships with partners and clients.He
currently concentrates on luxury goods and apparel, but has handled a diverse array of retailers, including department stores, multi-channel sellers, and consumer electronics specialists.In his role as Regional Business Manager, Mike not only manages client relationships, but also advocates for retailers' interests with both Google's advertising and product organizations including online and offline products, working to maximize reach and ROI.
Over the past seven-plus years, he
has met with hundreds of clients - online pure-plays, catalogue companies, auction sites, traditional brick-and-mortar stores, aggregators, and beyond - to discuss their challenges and goals.These experiences have provided him with a unique and broad perspective on what it takes to succeed in today's online marketplace - and how to truly take advantage of the web as a marketing vehicle.Prior to joining Google, Mike was the Retail Team Lead at AllAdvantage.