According to Mike Earle, aioTV's CEO, MVPDs are struggling with the massive amount of metadata coming at them from an increasing number of sources.
"This patent and the associated methods in our metadata normalization engine are key to solving an industry wide problem that has immediate attention on it all the way to the C suites in these companies," he
"We are hearing a common theme across large content owners and MVPD's", said Mike Earle, aioTV CEO.
I first met aioTV CEO, MIKE EARLE, at the New York TV of Tomorrow show in December, and I've been watching their development leading up to a sort of "coming out party" at the NAB Convention in April.
iTV Doctor: Mike
, tell us a little about how aioTV
: We started the company with the notion that there is a lot of quality content across a number of Internet sources and no way to get this content all-in-one place.
This is how we started all-in-one TV-aioTV. http://aio-tv.com
iTV Doctor: Can you summarize, for the non-technophiles (myself included), what it is that aioTV
: Consumers have more choices than ever to access content across multiple sources; from their TV service to the avalanche of apps and Internet video services.
: We developed a patented technology that delivers video content from multiple platforms to consumers.
The technology normalizes multi-sourced content, enabling unified presentation and playback with the toolset to create custom viewing experiences.
iTV Doctor: Why should content owners and distributors be interested in aioTV?
: Content owners and distributors are exploring new business and distribution models as they contemplate options across multi-channel, TVE, apps and OTT services.
We provide the tools that enable them to connect content to audiences, with the control they need and the monetization they are looking for.
iTV Doctor: You probably won't want to answer this, but what other options are available to achieve the same result?
: Traditional approaches have been to do significant custom development using capital-intensive hybrid set-top devices.
: We'll be demonstrating publishing tools for content owners to control the publishing of TVE content and the corresponding unified experience where consumers can get deeply engaged with a blended experience that combines content owners' linear, TVE and VOD content in a single experience.
iTV Doctor: And after NAB
, I see you're at Digital Hollywood Spring?
: My panel is "Ultimate TV: The OTT, Cross Platform, Multiscreen Experience-Navigated by Set-top, Mobile Device or Console" at 12:30 on April 29th at The Ritz Carlton in Marina del Rey.
iTV Doctor: And of course you'll be at TVOT San Francisco in the Presidio on June 23rd and 24th.
: We'll be revealing how our patented orchestration engine enables content owners and distributors to connect consumers with content through the deep linking of content across disparate sources.