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This profile was last updated on 1/29/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Mike DiMarco

Wrong Mike DiMarco?

Marketing Copywriter

Phone: (301) ***-****  HQ Phone
Email: m***@***.com
Local Address: Baltimore, Maryland, United States
2U, Inc.
8201 Corporate Drive Suite 110
Landover , Maryland 20785
United States

Company Description: 2U supplies universities with the tools, expertise, capital, and global recruiting needed to compete in a space currently dominated by mediocre programs....   more
Background

Employment History

9 Total References
Web References
The Mobile Playbook
www.themobileplaybook.com, 11 May 2013 [cached]
Priceline's recent "Breakout" ad, for example, featured the Priceline Negotiators using the Priceline mobile app to book a hotel and escape from Siberia.60 "Playing up mobile during a TV ad should be a no-brainer move for most companies," says Mike DiMarco, Director of Media at FiddleFly, a digital creative agency. "More than 65% of people who watch TV do so while also using their smartphones or tablets, so giving them an advertisement that highlights a product that they already have in their hands can be a home run," he said.61
The Mobile Playbook
www.themobileplaybook.com, 11 May 2013 [cached]
Priceline's recent "Breakout" ad, for example, featured the Priceline Negotiators using the Priceline mobile app to book a hotel and escape from Siberia.60 "Playing up mobile during a TV ad should be a no-brainer move for most companies," says Mike DiMarco, Director of Media at FiddleFly, a digital creative agency. "More than 65% of people who watch TV do so while also using their smartphones or tablets, so giving them an advertisement that highlights a product they already have in their hands can be a home run," he said.61
Systemise - SharePoint Online Blog
konsult.com.au, 1 Feb 2013 [cached]
We found this blog post on Website Magazine (www.websitemagazine.com) By Mike DiMarco, Director of Media for FiddleFly, Inc.
"Driving foot traffic is one of ...
mobileleadersalliance.com, 10 Jan 2013 [cached]
"Driving foot traffic is one of the biggest goals of a lot of mobile advertisers," said Mike DiMarco, director of media at FiddleFly, Columbia, MD.
"There is a big misconception that all mobile advertising is aimed at driving mcommerce, but for plenty of businesses, mobile is simply a better means of reaching an audience on the go and persuading them to head towards their stores."
Mr. DiMarco is not affiliated with Coors Light. He commented based on his expertise on the subject.
...
"More and more we are seeing the ads that work are the ones that are targeted and non-intrusive," Mr. DiMarco said.
"Oversized or distracting ads may draw taps but they are far less likely to lead to meaningful interaction whereas an ad that is clean and specific to an appropriate audience has a much better chance of creating a worthwhile encounter," he said.
Systemise - SharePoint Online Blog
konsult.com.au [cached]
We found this blog post on Website Magazine (www.websitemagazine.com) By Mike DiMarco, Director of Media for FiddleFly, Inc.
...
Mike DiMarco is the Director of Media for FiddleFly, Inc. He has been writing for publications around the Web, as well as film, television and print since 2006. Since 2011, his work has focused on researching and writing about the mobile Web.
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