Michael De La Garza has joined the management team at Creative Civilization.
De La Garza, who brings more than 21 years of strategic planning and leadership experience in marketing and public relations to the agency, will serve as director of client services and public relations.
In that role, he will be charged with advancing growth opportunities for the firm's clients as well as overseeing the public relations department.
This agency is a powerful force already in the market," De La Garza
"It markets San Antonio's
icons, including the Spurs
, and it has national reach with the American Cancer Society
My role is to support their ongoing work to take the agency to the next level of ongoing opportunity."
De La Garza
plans to draw on his
experience with the retail and packaged goods industries, utilizing that background to pursue clients and those interested in reaching Hispanic consumers.
"Those two areas will be on our radar screen as we move forward in 2005 -- as well as maintaining and providing exemplary work for our current clientele," he
De La Garza is practically a San Antonio icon himself after serving as vice president of public affairs and corporate communications with H.E. Butt Grocery Co. for 15 years.
He also was senior vice president of marketing, advertising and public affairs for Laredo National Bank and most recently served as vice president of MDLG & Associates, a strategic consulting firm.
"Mike brings valuable experience from both a client and agency perspective," says Gisela Girard, president and chief operating officer of Creative Civilization.