Mike Cooper, PHD Worldwide's chief executive officer, features in M&M Global's International Media 2016 report writing about the five ways that marketers can prepare for the rise of the sentient VPA (virtual personal assistant) and how the coming AI (artificial intelligence) revolution is going to create huge new challenges and opportunities for brands in reaching consumers.
Mike Cooper, worldwide CEO of PHD said, "PHD's challenger positioning and focus on strategic comms planning and creative thinking has really set us apart this year.
This point of difference is now starting to have the same draw globally as it has done in the UK over the last decade.
Big brands are seeing the value in our global communications planning expertise and our success in that has led to us winning global buying assignments too.
2015 should be remembered as the tipping point, when buying-focused clients bought planning".
I'm extremely proud of this achievement, which has been made possible thanks to the great talent in the network and our client partners.
Mike Cooper, the Briton who has been PHD's worldwide chief executive since 2007, has also invested in talent, technology, innovation and culture.
PHD Worldwide CEO, Mike Cooper shares what he's most proud of, the last time he surprised himself and the one thing he would change about the industry in Campaign's annual " The A list".
According to Campaign's lowdown "Mike Cooper
's 25th-anniversary celebrations this year and marked the event with another year of impressive new-business growth, including the Unilever
But taking Sir Tim Berners-Lee to Cannes and publishing a book on artificial intelligence were perhaps the more obvious markers of Cooper's ability to build on PHD
's positioning at the forefront of media thinking.
Full credit to Cooper
- one of the most affable of the global media chiefs - for managing to combine significant growth with maintaining PHD
PHD's worldwide CEO, Mike Cooper, attended the event to show his support and congratulations to the team but also to introduce the audience to Sentience, PHD's latest publication, which provides a comprehensive history of AI - what it is, where is started and the road leading to today - and builds a picture of 'the future of intelligence', offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing.
In an updated version of PHD's "Sentience" presentation, which has previously seen PHD Worldwide's CEO, Mike Cooper, present at Cannes Lions with father of the web, Sir Tim Berners-Lee and Chris Stephenson, PHD APAC's regional head of strategy, host the first ever gameshow at Spikes Asia, Claus will look to explore a comprehensive history of Artificial Intelligence, looking at what it is, where it started and the road leading to today, whilst offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing.