VFB was established in 1971 by Mike Bruce-Mitford (the current Group Chairman) and his French wife, Francoise Julien, who together pioneered the concept of self-catering ‘gite' holidays in rural France to the British market.
...Other successes have included the award of the Grand Prix de l'Innovation Touristique for the company's contribution to the development of tourism in rural France and, in 1991, its Chairman, Mike Bruce-Mitford, was among the first British recipients of the French Government's Médaille du Tourisme, a gold medal being added to the bronze in 2002.
...Mike Bruce-Mitford (Chairman) age 57. Mike founded VFB Holidays in 1971 having previously worked in the film industry.
In addition to the many awards won by VFB
himself was honoured by the French government in 1991 with the Médaille du Tourisme, making him one of the first Britons to be recognised in this way.The French government's gold medal was awarded in 2002.Well known in the industry, he was Chairman of the Association of Independent Tour Operators (AITO) from 1987 to 1990 and has served on its governing Council for a total nine years.Following the introduction in 1990 of the EC Directive on Package Holidays, Mike was instrumental in founding AITO Trust, the Association's bonding arm.
More recently, in 2001, he
was responsible for a major three-year marketing initiative by AITO
, the organisation from which many of the more obvious candidates for membership of the Group are likely to be drawn.Mike is Chairman of VFB Holidays Ltd.
Together with Mike Bruce-Mitford
, Peter devised and developed the concept and strategy for the Group.