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This profile was last updated on 3/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mike Bruce-Mitford

Wrong Mike Bruce-Mitford?

Employment History

Board Memberships and Affiliations

10 Total References
Web References
VFB Holidays - VFB Group Plc, 1 May 2003 [cached]
VFB was established in 1971 by Mike Bruce-Mitford (the current Group Chairman) and his French wife, Francoise Julien, who together pioneered the concept of self-catering ‘gite' holidays in rural France to the British market.
Other successes have included the award of the Grand Prix de l'Innovation Touristique for the company's contribution to the development of tourism in rural France and, in 1991, its Chairman, Mike Bruce-Mitford, was among the first British recipients of the French Government's Médaille du Tourisme, a gold medal being added to the bronze in 2002.
Mike Bruce-Mitford (Chairman) age 57. Mike founded VFB Holidays in 1971 having previously worked in the film industry.In addition to the many awards won by VFB, Mike himself was honoured by the French government in 1991 with the Médaille du Tourisme, making him one of the first Britons to be recognised in this way.The French government's gold medal was awarded in 2002.Well known in the industry, he was Chairman of the Association of Independent Tour Operators (AITO) from 1987 to 1990 and has served on its governing Council for a total nine years.Following the introduction in 1990 of the EC Directive on Package Holidays, Mike was instrumental in founding AITO Trust, the Association's bonding arm.More recently, in 2001, he was responsible for a major three-year marketing initiative by AITO, the organisation from which many of the more obvious candidates for membership of the Group are likely to be drawn.Mike is Chairman of VFB Holidays Ltd.
Together with Mike Bruce-Mitford, Peter devised and developed the concept and strategy for the Group.
Travelzest plc > Company Overview, 17 Nov 2009 [cached]
The vision created by VFB Holiday founder Michael Bruce-Mitford, was to build a highly profitable, fast-growing travel group for the modern holiday market, offering travellers the best available online travel retail experience and a range of outstanding specialised holiday experiences.
Travel List : Holiday, Travel and Tour Operators to Morocco, 7 Mar 2006 [cached]
Maybe it was that that spurred them to launch (Aug 04) their first dedicated Morocco brochure with a range of holidays in 3-5 star hotels, mountain lodges and riads for independent travellers and small groups, but we suspect it was really driven by VFB's chairman, Mike Bruce-Mitford and his wife, Françoise Julien, who have been extensively exploring Morocco for several years and have a shared passion for the country.
Country Lanes- New Investors, 10 July 2006 [cached]
To invest in the company, former Holidaybreak Chief Executive Richard Atkinson has joined up with founder of Inntravel Richard Hearn who, earlier this week, reached the end of his term as Chairman of the Association of Independent Tour Operators (AITO), Mike Bruce-Mitford founder of VFB, and ex MyTravel director Lars Thuesen.
February 1974 with Michael ..., 16 Mar 2009 [cached]
February 1974 with Michael Bruce-Mitford and his wife as directors. In the
Michael Bruce-Mitford, Non-Executive Chairman, aged 60, incorporated VFB Holidays in 1974 with his wife Francoise. Michael was Chairman of the Association of Independent Tour Operators from 1987 to 1990 and served on its governing council for a total of nine years. In addition to the awards won by VFB, the French Government honoured Michael in 1991 with the Medaille du
'Non-Executive Directors' Michael Bruce-Mitford, Richard Hall and Peter Thomson
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