"The Seeing Stone is such a centerpiece of the book and the film," Michael Bartok, executive vice president of licensing for Paramount, told Playthings, noting that additional toy products will ideally also be very integral to the look and feel of the movie.
"One of the cool things about our toy program is that the partners are very sophisticated," he
"We think we can really partner together with them and add value.
Some products will hopefully expand all the way to the mass market, with other versions or products likely to be available in specialty, Bartok
"There's quite a few tiers.
Additional licensees for Spiderwick include University Games and Simon & Schuster
For Beowulf, McFarlane will produce action figures and 3-D wall pieces; Diamond Select Toys will develop figures, prop replicas and resin busts; Ubisoft will develop a video game; Fantasy Flight Games will develop additional games; IDW will create a four-part comic book series adapted from the movie's screenplay; and publishing products will debut from both Chronicle Books
Products for both films will likely begin in specialty and then expand to mass if the audience is as large as expected, Bartok