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2016-07-29T00:00:00.000Z

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Micky Long

Vice President

Arketi Group

Direct Phone: (404) ***-**** ext. ***       

Email: m***@***.com

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Arketi Group

2801 Buford Highway Druid Chase, Suite 375

Atlanta, Georgia 30329

United States

Company Description

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by ... more

Find other employees at this company (28)

Background Information

Employment History

Research Director

Aberdeen Group Inc

Board Chair

Technology Association of Georgia Inc

Senior Director - Solutions Marketing

Indus International Inc

Principal

Proficiency Marketing (Sole Proprietorship)

Director, Solutions Marketing

MAPICS , Inc.

Vice President - Business To Business and Technology

Duffey Communications Inc

Web References (84 Total References)


Micky Long, vice president ...

arketi.com [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.


Core

www.arketi.com [cached]

People on the Move - Micky Long Joins Arketi as VP Read more


Arketi Group in the News

www.arketi.com [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.


B2B Public Relations | Technology Public Relations - Arketi Group

www.arketigroup.com [cached]

Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.


Arketi Group in the News

www.arketigroup.com [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.

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