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This profile was last updated on 8/14/2017 and contains contributions from the  Zoominfo Community.

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Micky Long

Vice President

Arketi Group

HQ Phone:  (404) 929-0091

Direct Phone: (404) ***-**** ext. ***direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Arketi Group

2801 Buford Highway Druid Chase, Suite 375

Atlanta, Georgia,30329

United States

Company Description

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief...more

Background Information

Employment History

Research Director

Aberdeen Group Inc


Board Chair

Technology Association of Georgia Inc


Senior Director - Solutions Marketing

Indus International Inc


Principal

Proficiency Marketing (Sole Proprietorship)


Director, Solutions Marketing

MAPICS , Inc.


Vice President - Business To Business and Technology

Duffey Communications Inc


Web References(35 Total References)


Leadership

www.esma-atlanta.org [cached]

Micky Long is a senior brand and marketing executive with more than 25 years experience in the business to business and technology market segments.  He has worked for and consulted with companies in all areas of the business and technology sector - hardware, software, services and distribution.
As Vice President at Arketi Group, a Public Relations and Marketing firm specializing in B2B technology markets, Micky provides ongoing strategic counsel to start-up and established organizations in the areas of marketing messaging and strategy, public relations and demand generation/lead nurturing.  During his career, Micky has worked for both large established organizations like IBM, Siemens, Tech Data and Conner Peripherals, smaller start-up companies like Hayes and has been associated with a number of successful enterprise software companies like Navision Software, MAPICS and Indus International.  Micky holds a B.S degree from Temple University. He currently serves on the Board and is a former Board Chair of the TAG Marketing Society. 


arketi.com

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place.
He offers a list of what this review should cover. "The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group. Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition. Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location. Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.


Core

www.arketi.com [cached]

People on the Move - Micky Long Joins Arketi as VP
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B2B Public Relations | Technology Public Relations - Arketi Group

www.arketigroup.com [cached]

Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.


IT Marketing World » Blog Archive » Back to Basics...It's All About Value

itmarketingworld.com [cached]

Micky Long is Vice President at Arketi Group,an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations.


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