About | Free Trial

Last Update

2015-09-08T00:00:00.000Z

This profile was last updated on .

Is this you? Claim your profile.

Wrong Micky Long?

Micky Long

Vice President

Arketi Group

HQ Phone: (404) 929-0091

Email: m***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Arketi Group

2801 Buford Highway Druid Chase, Suite 375

Atlanta, Georgia 30329

United States

Company Description

Arketi Group is a public relations and digital marketing firm that helps BtoB technology organizations accelerate growth through intelligent strategy, PR, messaging, branding and demand generation. Consistently recognized by Chief Marketer as a B2B Top Sh ... more

Find other employees at this company (27)

Background Information

Employment History

Research Director

Aberdeen Group Inc

Web References (83 Total References)


IT Marketing World » Blog Archive » Back to Basics…It’s All About Value

itmarketingworld.com [cached]

Micky Long is Vice President at Arketi Group,an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations.


Micky Long, vice president ...

arketi.com [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.


Core

www.arketi.com [cached]

People on the Move - Micky Long Joins Arketi as VP Read more


Arketi Group in the News

www.arketi.com [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.


B2B Public Relations | Technology Public Relations - Arketi Group

www.arketigroup.com [cached]

Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.

Similar Profiles

Other People with this Name

Other people with the name Long

Jeffrey Long
Berkeley

Emma Long
ENTRUST

Lauren Long
MD Billing Services LLC

Annette Long
Project Grad Knoxville

Chris Long
Rain Management Group

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory