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This profile was last updated on 9/8/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President

Phone: (404) ***-****  HQ Phone
Arketi Group agency
2801 Buford Highway Druid Chase, Suite 375
Atlanta , Georgia 30329
United States

Company Description: Arketi Group is a high-tech PR and marketing firm in Atlanta, Georgia, focused on business-to-business B2B technology public relations and marketing for...   more
Background

Employment History

83 Total References
Web References
IT Marketing World » Blog Archive » Back to Basics…It’s All About Value
itmarketingworld.com [cached]
Micky Long is Vice President at Arketi Group,an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations.
Micky Long, vice president ...
arketi.com [cached]
Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.
...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.
Core
www.arketi.com [cached]
People on the Move - Micky Long Joins Arketi as VP Read more
Arketi Group in the News
www.arketi.com [cached]
Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.
...
"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
...
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
...
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
...
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.
B2B Public Relations | Technology Public Relations - Arketi Group
www.arketigroup.com [cached]
Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.
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