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Micky Long

Vice President

Arketi Group

Direct Phone: (404) ***-**** ext. ***       

Email: m***@***.com

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Arketi Group

2801 Buford Highway Druid Chase, Suite 375

Atlanta, Georgia 30329

United States

Company Description

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by ... more

Find other employees at this company (33)

Background Information

Employment History

Research Director

Aberdeen Group Inc

Board Chair

Technology Association of Georgia Inc

Senior Director - Solutions Marketing

Indus International Inc


Proficiency Marketing (Sole Proprietorship)

Director, Solutions Marketing


Vice President - Business To Business and Technology

Duffey Communications Inc

Web References (35 Total References)

Leadership [cached]

Micky Long is a senior brand and marketing executive with more than 25 years experience in the business to business and technology market segments.  He has worked for and consulted with companies in all areas of the business and technology sector - hardware, software, services and distribution. As Vice President at Arketi Group, a Public Relations and Marketing firm specializing in B2B technology markets, Micky provides ongoing strategic counsel to start-up and established organizations in the areas of marketing messaging and strategy, public relations and demand generation/lead nurturing.  During his career, Micky has worked for both large established organizations like IBM, Siemens, Tech Data and Conner Peripherals, smaller start-up companies like Hayes and has been associated with a number of successful enterprise software companies like Navision Software, MAPICS and Indus International.  Micky holds a B.S degree from Temple University. He currently serves on the Board and is a former Board Chair of the TAG Marketing Society. 

Micky Long, vice president ... [cached]

Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.

"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.

Core [cached]

People on the Move - Micky Long Joins Arketi as VP Read more

B2B Public Relations | Technology Public Relations - Arketi Group [cached]

Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.

IT Marketing World » Blog Archive » Back to Basics…It’s All About Value [cached]

Micky Long is Vice President at Arketi Group,an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations.

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