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This profile was last updated on 10/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President

Arketi Group
2801 Buford Highway Druid Chase, Suite 375
Atlanta, Georgia 30329
United States

Company Description: Arketi Group is a high-tech PR and marketing firm in Atlanta, Georgia, focused on business-to-business B2B technology public relations and marketing for...   more
Background

Employment History

36 Total References
Web References
Core
www.arketi.com, 16 Oct 2014 [cached]
People on the Move - Micky Long Joins Arketi as VP Read more
Arketi Group in the News
www.arketi.com, 19 Sept 2006 [cached]
Micky Long, vice president and practice director of lead nurturing at Arketi Group, says marketers should have a "Lead-Generation Health Check" in place. He offers a list of what this review should cover.
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"The traditional view calls for a fairly distinct separation between the two, with demand generation typically handled by marketing - brand awareness, overall interest creation, positioning, etc. - and lead generation handled by sales - lead qualification and follow-up leading to sales engagement," says Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group.
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Micky Long, vice president and practice director of lead nurturing at integrated B2B public relations and marketing consultancy Arketi Group, has a helpful definition.
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Micky Long, vice president and practice director of lead nurturing at Arketi, says, "In real estate, it is "location, location, location.
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Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.
Arketi Group - PUBLIC RELATIONS - B2B technology PR and marketing in Atlanta - where marketing generates revenue
www.arketi.com, 20 Dec 2011 [cached]
Micky Long, vice president of Arketi Group, expounds on his experience as an Aberdeen Group analyst and provides a handful of best practices to employ when conducting an analyst briefing.
Aberdeen Group Analyst Bios
www.aberdeen.com, 27 May 2008 [cached]
Micky Long - Research Director, Strategic Service Management Micky Long is a Research Director in the Strategic Service Management Practice.He researches best practices and technologies in such areas as field service optimization, parts planning and execution, service revenue attainment, asset management, logistics, contracts and warranty management.Micky's background includes over twenty years of strategic technology marketing experience in hardware, software, services and distribution with fast-paced start-up companies like Hayes and Conner Peripherals and leading established companies like IBM, Tech Data and Siemens.He has almost ten years enterprise software experience with firms like MAPICS, Navision Software, Best Software and Indus International.
Leadership
www.esma-atlanta.org, 5 Jan 2014 [cached]
Micky Long is a senior brand and marketing executive with more than 25 years experience in the business to business and technology market segments.  He has worked for and consulted with companies in all areas of the business and technology sector - hardware, software, services and distribution. As Vice President at Arketi Group, a Public Relations and Marketing firm specializing in B2B technology markets, Micky provides ongoing strategic counsel to start-up and established organizations in the areas of marketing messaging and strategy, public relations and demand generation/lead nurturing.  During his career, Micky has worked for both large established organizations like IBM, Siemens, Tech Data and Conner Peripherals, smaller start-up companies like Hayes and has been associated with a number of successful enterprise software companies like Navision Software, MAPICS and Indus International.  Micky holds a B.S degree from Temple University. He currently serves on the Board and is a former Board Chair of the TAG Marketing Society. 
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