Dir. of Public Relations, Fairmont Hotels & Resorts
Michelle Heston currently serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts.
In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii.
In addition to media outreach, advertising and brand communication activities, she
is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand.
proudly spearheads the brandâ€™s â€œgreenâ€� marketing efforts.
Working with the California Coastal Commission in late 2008, Heston coordinated Fairmontâ€™s five drop-in cleanup sites across the state (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma) where volunteers hauled off everything from cigarette butts to a dishwasher.
One thousand colleagues of California Fairmont Hotels & Resorts
accompanied by friends, family members and recruits scoured the stateâ€™s inland waterways and beaches for litter as part of the 24th annual California Coastal Cleanup Day.
Fairmont employees, friends and families collected over 8 tons of trash and recyclables from around the state.
also mentors hotels in the region to serve as environmental ambassadors in their local communities.
Working with each propertyâ€™s green team she leads the design and implementation of the each propertyâ€™s eco-signature projects.
These projects currently include an ongoing relationship with Heal the Bay in Southern California and the Sonoma Ecology Center
in Northern California.
Immediately prior to her post with Fairmont, she served as Director of Public Relations for the InterContinental Mark Hopkins Hotel in San Francisco.
In that role she
was awarded â€œBest of the Bestâ€� from InterContinental Hotels
Michelle has held numerous sales and managerial food and beverage positions within the hospitality industry including stints with Sheraton Hotels and the Los Angelesâ€™ Biltmore Hotel.
She was a nationally ranked collegiate athlete (alpine skiing) for the University of Colorado, Boulder and from that institute she earned a B.S. in Business.
She also holds an M.B.A. in Marketing from California State University, Long Beach.
An adjunct professor at Golden Gate University, she regularly lectures in the areas of marketing, public relations and advertising.
She also serves as an Executive Committee member of the Sonoma County Tourism Program.