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This profile was last updated on 10/2/14  and contains information from public web pages and contributions from the ZoomInfo community.

Michelle Heston

Wrong Michelle Heston?

Reg. Director of Public Relations

Fairmont Hotels & Resorts
Local Address: California, United States
Fairmont
100 Wellington Street West Suite 1600
Toronto, Ontario M5K 1B7
Canada

Company Description: Headquartered in Toronto, Canada, Fairmont is the largest luxury hotel management company in North America offering guests luxurious accommodation in the most...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • MBA , Marketing
  • BS , Business Administration
  • MBA , Business Administration
70 Total References
Web References
Green Travel Summit
www.greentravelsummit.com, 2 Oct 2014 [cached]
Michelle Heston, Reg. Dir. of Public Relations, Fairmont Hotels & Resorts
Michelle Heston currently serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts. In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii.
In addition to media outreach, advertising and brand communication activities, she is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand. She proudly spearheads the brand’s “green†marketing efforts. Working with the California Coastal Commission in late 2008, Heston coordinated Fairmont’s five drop-in cleanup sites across the state (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma) where volunteers hauled off everything from cigarette butts to a dishwasher. One thousand colleagues of California Fairmont Hotels & Resorts accompanied by friends, family members and recruits scoured the state’s inland waterways and beaches for litter as part of the 24th annual California Coastal Cleanup Day. Fairmont employees, friends and families collected over 8 tons of trash and recyclables from around the state. She also mentors hotels in the region to serve as environmental ambassadors in their local communities. Working with each property’s green team she leads the design and implementation of the each property’s eco-signature projects. These projects currently include an ongoing relationship with Heal the Bay in Southern California and the Sonoma Ecology Center in Northern California.
Immediately prior to her post with Fairmont, she served as Director of Public Relations for the InterContinental Mark Hopkins Hotel in San Francisco. In that role she was awarded “Best of the Best†from InterContinental Hotels. Michelle has held numerous sales and managerial food and beverage positions within the hospitality industry including stints with Sheraton Hotels and the Los Angeles’ Biltmore Hotel.
She was a nationally ranked collegiate athlete (alpine skiing) for the University of Colorado, Boulder and from that institute she earned a B.S. in Business. She also holds an M.B.A. in Marketing from California State University, Long Beach.
An adjunct professor at Golden Gate University, she regularly lectures in the areas of marketing, public relations and advertising. She also serves as an Executive Committee member of the Sonoma County Tourism Program.
Michelle Heston ...
www.sonomacounty.com, 27 July 2014 [cached]
Michelle Heston
Media Contact: Michelle ...
www.sonomacounty.com, 25 July 2014 [cached]
Media Contact: Michelle Heston 707-939- 2477 michelle.heston@fairmont.com
Ms. ...
www.hotelexecutive.com, 16 June 2013 [cached]
Ms. Heston
...
Michelle Heston
Regional Director of Public Relations
Fairmont Hotels & Resorts
Michelle Heston serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts. In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii. In addition to media outreach, advertising and brand communication activities, she is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand. She proudly spearheads Fairmont's regional "green" marketing efforts.
Working with the California Coastal Commission for the past several years, Ms. Heston coordinated Fairmont's five drop-in cleanup sites across the Golden State (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma). Annually over 1,000 colleagues of Fairmont accompanied by friends, family members and recruits scour the state's inland waterways and beaches for litter as part of the annual California Coastal Cleanup Day.
Ms. Heston also mentors hotels in the region to serve as environmental ambassadors in their local communities. Working with each property's green team she leads the design and implementation of each property's eco-signature project. These projects include relationships with Heal the Bay, CUESA (Center for Urban Education about Sustainable Agriculture) and the Sonoma Ecology Center in Northern California. Supporting Fairmont's commitment to sustainable tourism and environmental stewardship, she recently designed and coordinated an impressive fundraising campaign for California's "Save our Parks" initiative.
She has earned an MBA and regularly lectures in the areas of marketing, public relations, advertising and social media.
Married and a mother of two daughters she and her family currently reside in eco-conscious Marin County, California.
Ms. Heston can be contacted at 707-939-2477 or michelle.heston@fairmont.com
Michelle Heston's articles
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Michelle Heston
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By Michelle Heston, Regional Director of Public Relations, Fairmont Hotels & Resorts
Contact
www.thewaterfronthotel.com, 10 July 2012 [cached]
Michelle Heston Regional Director of Public Relations Public Relations Tel: (707) 939-2477 Fax: (707) 939-9643 Email: Michelle.Heston@fairmont.com
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