Product Strategy, Consultant and Speaker
Michel CÃ'tÃ© has been part of the fashion and lifestyle industry for over 20 years.
experience in the areas of management, marketing, buying and product development helps him train retailers and manufacturers to enhance their customers shopping experience.
Michel started his career in Montreal as a merchandiser-buyer with the international company Mexx.
Working closely with the designer team in Europe, he
assisted in making MEXX one of the leading brands on the Canadian market.
also founded two companies: tec-nic kolor; specializing in uniforms and promotional items that was distributed across Canada for clients like Lâ€™OrÃ©al Canada, and Henry & CÃ©cile; a custom hand made bedding manufacturer.
While consulting on a variety of projects, Michel taught at Lasalle College, specializing in product development and marketing strategies.
With twelve years of teaching, research and consulting experience, he
own analysing method that quickly identifies the desired product alignment and efficient buying structure to facilitate management and optimize results.
Now living in Toronto, Michel is a member of the faculty at Seneca College of Applied Arts and Technology and continues to pursue his passion as a consultant and speaker in Product Management for retailers and manufacturers.