Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 12/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Michaela Gascon

Wrong Michaela Gascon?

Vice President, Research

Local Address: Rochester, New York, United States
KJT Group Inc
6 East Street
Honeoye Falls , New York 14472
United States

Company Description: KJT Group is a consultative market research firm that specializes in the design and implementation of custom research programs, as well as the strategy development...   more
Background

Employment History

Education

  • M.B.A.
  • MBA
  • Master of Business Administration , Market Research concentration
    Rochester Institute of Technology
  • B.S. , Business Administration , Psychology minor
    State University of New York , College at Geneseo
14 Total References
Web References
Leadership Team | KJT Group, Inc.
kjtgroup.com, 22 July 2014 [cached]
Michaela Gascon, M.B.A. Vice President, Research
Executive Search « CFO Moves
cfomoves.com, 4 Sept 2012 [cached]
KJT Group announced that Michaela Gascon has been appointed Chief Financial Officer. Gascon is a founding researcher at KJT Group. Gascon will continue to serve as Research Director where she leads a healthcare market research team and a portfolio of medical product, healthcare services and pharmaceutical clients conducting domestic and global strategic business insight projects.
In the News | KJT Group, Inc.
kjtgroup.com [cached]
KJT Group's Michaela Gascon and PSS World Medical's Brian Miller will be presenting a session titled "Meaningful Marketing your C-Suite will Understand" at PMRG's 2014 Annual National Conference being held March 9th - 11th in Orlando, Florida.
Michaela Gascon, vice ...
www.rbj.net, 13 Sept 2013 [cached]
Michaela Gascon, vice president of research, describes the firm's methods as holistic. The factors its research teams consider typically include how well a product or service meets or does not meet a market need or how a product should be priced. Methods its teams employ can include quantitative, statistical analyses or qualitative devices such as focus groups as well as a combination of qualitative and quantitative measures.
A former colleague of Tomaszewski's at Harris Interactive Inc., Gascon started at KJT Group in mid-2007, a few months after its founding, as Tomaszewski's first hire.
...
Because KJT Group works exclusively in health care, few of its projects require simple answers, Gascon said.
...
European regulatory agencies already take cost into account, and in an increasingly global economy, the influence of a market as big as Europe affects standards worldwide, Gascon said.
"It's why it was so important for us to open the Amsterdam office," she said.
Michaela Gascon, M.B.A. - ...
kjtgroup.com, 11 Oct 2011 [cached]
Michaela Gascon, M.B.A. - Research Director
...
Michaela Gascon, M.B.A. - Research Director
...
Michaela Gascon, M.B.A. - Research Director
...
Michaela has experience working on a vast number of qualitative and quantitative research methodologies involving numerous disease categories. While at KJT Group, her research has facilitated answering research objectives for pharmaceutical, medical device and health insurance organizations. This qualitative experience includes: discussion guide design, moderation and reporting synthesis. Michaela has led innovation qualitative projects including online ethnographies among orphan disease patients and their healthcare professionals. Quantitatively, Michaela enjoys designing survey instruments that precisely answer research objectives. She also takes pride in optimizing sampling frames, advanced data analysis, and generating actionable insights. During her time at KJT Group, Michaela has also worked within Research Operations facilitating sample planning, survey programming, and data table generation.
Prior to joining KJT Group, Michaela was a researcher in the Health Care research division at Harris Interactive. She provided support on both qualitative and qualitative projects including: market share, health-outcomes, concept testing, and longitudinal research.
In 2008, Michaela earned her Master of Business Administration, Market Research concentration, from the Rochester Institute of Technology. She earned her B.S. in Business Administration, Psychology minor, from the State University of New York, College at Geneseo. Her previous experience includes numerous research projects for non-profit and government organizations in the Greater Rochester region.
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304