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This profile was last updated on 2/9/15  and contains information from public web pages.

Chief Executive Officer

Phone: (808) ***-****  HQ Phone
Blue Hawaii LifeStyle
1450 Ala Moana Blvd. No. 2312
Honolulu , Hawaii 96814
United States


Employment History

30 Total References
Web References
Panelists to include Brenda Foster, Past ..., 9 Feb 2015 [cached]
Panelists to include Brenda Foster, Past President of the American Chamber of Commerce in Shanghai, and Michael Zhang, CEO, Blue Hawaii Lifestyle/Blue Hawaii Surf.
Ron Martin: Hawaii’s Premier Sales Resultant » 2009 » January, 1 Jan 2009 [cached]
Michael Zhang Michael Zhang was the perfect host as friends and family gathered at his home to enjoy food, wine and each other's company. Michael is the owner of Blue Hawaii Surf and Blue Hawaii Lifestyle, both long time Success Dynamics clients.
Michael Zhang, owner of the ..., 12 Mar 2008 [cached]
Michael Zhang, owner of the new Blue Hawaii Lifestyle store at Ala Moana Center, is making it his personal mission to export local goods across the Pacific into the China market.
"China is the perfect market to begin our branding of Hawaii's healthy, active lifestyle," said Zhang, CEO of Blue Hawaii Lifestyle and also owner of Blue Hawaii Surf."There is a great need for the unique alternatives we offer."
Zhang, also the CEO of Blue Hawaii Surf and CMC Consulting Group, is setting out to bring quality Hawaii products into the emerging markets of China."The containers come from China full," he said, "but they go back empty."
Zhang says there is a growing market for these Hawaii goods in China.Wealthy residents in China are seeking high-quality health productsfollowing the SARS scare, as well as vitamins and beauty products. /
One of the current challenges of getting Hawaii products into the China market is to meet the Chinese government's Food and Drug Administration rules.
That process can sometimes take years, but Zhang is confident, having gone through the process for Hawaiian Host, he can get approvals within a year.
Zhang said he is using one of the largest food distribution companies in China to sell the goods.
A group of 15 private investors from Hawaii and the mainland put at least $1 million into the Blue Hawaii Lifestyle store at Ala Moana Center.Zhang says another group of private investors from China are putting $3 million into the stores he eventually plans to roll out in Shanghai.
Zhang says he's planning to open two new stores in Shanghai by 2009, including one in the fashionable Xin Tian Di district in downtown Shanghai.He hopes to eventually open six stores total in Shanghai and four in Beijing by 2011.
Unfortunately, no stores will be open in time for the Beijing Olympics this year.But Zhang said 70 million visitors are expected to
Zhang, a native of Shanghai, speaks Shanghainese as well as Mandarin, the general language of business in China.He moved to Honolulu in 1990with his wife, who was then a student at Hawaii Pacific University.
He acquired Blue Hawaii Surf 10 years ago when it went bankrupt and now has two retail stores-one at Ala Moana and one at Waikele.
Zhang has also assembled an advisory board of seasoned business leaders from both Hawaii and China.
"Definitely, the growth market is in this segment," said Zhang.
Michael Zhang, shown here at his Blue Hawai'i Lifestyles store in the new Nordstrom wing at Ala Moana, plans to have up to 50 stores in China in the next seven years. /
Michael Zhang was a nuclear physicist and owned a research and development technology company in Shanghai, China, when he moved to
"I didn't sell one," Zhang said.
He went on to work nights as a busboy at a Kyotaru restaurant and was a salesman at a T-shirt wholesale company during the day.It was at theT-shirt firm that he caught the eye of its owner, who believed Zhang was better suited to run the company.
The owner came up with a four-year payment plan for Zhang, who bought the company, Sea Sky USA, in two years.Although the company was doing well, Zhang had bigger plans.
In 1996, he acquired Blue Hawai'i Surf, which made surfboards.But when Zhang lost the company's top board shaper he decided to take the firm in another direction.
"If I'm short, I don't play basketball.So I wanted to do something different," Zhang said.
He kept the Blue Hawai'i Surf name, but dropped the surfboards to develop a line of clothing and apparel to fit the lifestyle of urban skate and surf enthusiasts.
In 1997 Zhang opened his first retail store in Waikele and, following the success of that store, opened a second shop at Ala Moana Center in 2003.
Zhang said the stores succeeded because he wasn't competing with the island's many other surf shops.His products, under the name Eighty Four Skate, targeted the "hard-core" skater, while his Blue Hawai'i label was more a "general lifestyle" line.
With a firm grasp on consumers in the 16- to 25-year-old age group, Zhang set his sights on older people and also his native China.
His market studies showed that China lacked a consistent supply of health food and nutritional products, so he came up with a concept that he believed would work here as well as in China.
"Hawai'i people are so health conscious and we live longer and have a very good health image," Zhang said.
Last week, Zhang opened Blue Hawai'i Lifestyle in the new Nordstrom wing at Ala Moana Center.He says the store is a combination Jamba Juice, Starbucks and Body Shop that features organic coffees, teas and smoothies made with deep-sea water.
Blue Hawai'i Lifestyle also has a line of Noni products, organic macadamia nuts and salad dressings, soaps and lotions, and Hawaiian music CDs and books.Zhang called the Ala Moana outlet his "franchise store," which he said will be the model for dozens of stores across China.
Zhang said he plans to open three Blue Hawai'i Lifestyle stores in Shanghai in 2009 and believes he can have 50 stores in the next seven years in China. He anticipates these stores bringing in $50 million in sales in five years.
"We think that we have a very good chance because this area is virgin in China," he said.
Zhang said he doesn't plan to grow too much locally, with stores possibly in Waikiki, Waikoloa on the Big Island, and one in West Maui.
Zhang believes running a successful business has a lot in common with being a good physicist.He said each needs to be good with numbers, know logic, and have an unlimited imagination.
He also said he's done well because of his early struggles as a door-to-door salesman and busboy.
"When I was in the airplane (coming to Hawai'i), I told myself that you have to forget yourself.I owned a company before I came here, but when youcome here you have to start all over again," Zhang said.
The owner, Michael Zhang, moved to Hawaii from China when his wife became a student at Hawaii Pacific University…since then it has become his dream to bring Hawaii back to China for others to experience.
"We want to be the first pioneer to bring the hula Hawaii culture in China yeah," Michael Zhang said.
The flagship store will expand to China within the next few years.
"We plan open next year in Xin Tian Di which is the most shopping mall in China and we will plan open 2010 another 2 store in Shanghai," Zhang said.
With a background in nuclear physics, Michael Zhang is perhaps not the most likely candidate to launch an international retail chain. /
But as the majority owner of Blue Hawaii LifeStyle, he has set out to do just that.Zhang is aggressively building a global
There are a lot of people who have one [attribute]," says Zhang, who studied nuclear physics in China."My backgroundtraining in physics taught me that you have a dream, and you work at it step by step."
His first step was identifying his market.Zhang had long eyed a tremendously lucrative consumer segment in China, and, at first, Zhang researched opening a surf shop in China.But after gathering market research, he found the surf lifestyle did not resonate with consumers there.However, he found a foreign chain such as Starbucks was "huge in China."Says Zhang, "It's not just coffee, but the American lifestyle and the gathering place."
Then when the SARS (severe acute respiratory syndrome) virus hit China in early 2003, many affluent and prominent figures fell ill and the general population was reminded that affluence meant nothing without health.Meanwhile, Zhang says, there are no health-conscious brands in China, such as Whole Foods or General Nutrition Center.
According to Zhang, Chinese tourists come to Hawaii with a two-pronged mission: to bring home various nick-knacks and chocolates branded with Hawaii themes and labels; and to purchase huge quantities of vitamins and health products because many in China don't trust the quality of similar products sold in China.
"So I said to myself, if I have a store combining Starbucks and a healthy lifestyle, there would be a huge market," says Zhang, who has since
Zhang currently serves as CEO of Blue Hawaii Surf, a company that started in 1984 with an inventory of surfboards shaped by industry veteran Glenn Minami.
surfing] brands in Hawaii," Zhang
New Member & Info [cached]
Michael Zhang - President & CEO, Blue Hawaii Surf LLC
Michael Zhang, owner of the ..., 1 April 2008 [cached]
Michael Zhang, owner of the new Blue Hawaii Lifestyle store at Ala Moana Center, is making it his personal mission to export local goods across the Pacific into the China market.
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