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This profile was last updated on 10/3/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Michael S. Wolf

Wrong Dr. Michael S. Wolf?


Phone: +44 *** *** ****  HQ Phone
Email: m***@***.uk
LUTO Research Ltd
Leeds Innovation Building 103 Clarendon Road
Leeds , West Yorkshire LS2 9DF
United Kingdom

Company Description: LUTO (Leeds University Testing Organisation) is a consumer information testing company, geared towards enabling UK pharma companies to meet the new user testing...   more

Employment History

Board Memberships and Affiliations


  • Ph.D.
  • M.P.H.
165 Total References
Web References
Professor Michael Wolf - Luto - Health Communications & Testing, 3 Oct 2015 [cached]
Professor Michael Wolf Academic Advisor
Professor Michael Wolf
Michael is Professor of Medicine, Associate Division Chief of Research for General Internal Medicine at Northwestern University in Chicago. He is a cognitive/behavioural scientist and health services researcher with expertise in adult learning and cognitive factors as applied to medication use and chronic disease management. He has received numerous awards, including a Fulbright Distinguished Faculty Scholar Award to the United Kingdom. Michael has written over 110 peer-reviewed publications, and currently serves on advisory committees for the U.S. Food and Drug Administration, Brookings Institution, U.S. Pharmacopeia, National Institutes of Health, and the Agency for Healthcare Research and Quality. He has also provided consultation to the Institute of Medicine, World Health Organization, American College of Physicians Foundation, American Medical Association, American Pharmacists Association, and Centres for Disease Control on health literacy and medication matters. Dr. Wolf currently leads several large-scale grants from the National Institutes of Health and the Agency for Healthcare Research and Quality.
"People need to look in the ..., 14 Dec 2013 [cached]
"People need to look in the mirror and think about what they value most," said Michael Wolf, director of the health literacy and learning program at Northwestern University's Feinberg School of Medicine in Chicago. Some will choose peace of mind and not having to worry about big medical bills, he said.
Wayne Middleton - Luto - Health Communications & Testing, 3 Oct 2015 [cached]
Professor Michael Wolf
Team | CIPCI, 20 July 2015 [cached]
Dr. Michael Wolf
Professor of Medicine and Learning Sciences, Northwestern University's Feinberg School of Medicine
The problem, as Michael ..., 21 Feb 2014 [cached]
The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:
"There's a woman doing yoga in the park with her golden retriever and whether or not you need a particular medication, you have patients coming in to their doctor saying, 'Should I be taking x drug, because it looks good?' "
At the end of the ad, Wolf says, you get "a laundry list of possible side effects and warnings associated with use" delivered at a rapid-fire pace.
We try to cram as much as we can in a very small amount of space and expect people to get everything," says Wolf, who is also a member of the FDA's advisory committee risk communication. "When you do that, you end up losing everything."
He points to an earlier study he co-authored that found, among other things, that the order of information affects whether people remember it or not. From a list of five instructions on a prescription drug bottle, people tend to remember what they read first, and everything that comes after is less and less memorable. Wolf says this just gets harder if something is read very quickly, as is the case with drug ads on TV, so a shorter list makes sense in theory.
"You can imagine ... now instead of having to talk about eight things in 11 seconds, I can talk about two or three, then you can slow down your speech rate," he says.
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