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This profile was last updated on 10/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Michael Ventura

Wrong Michael Ventura?

Chief Executive Officer

Local Address: New York, New York, United States
Sub Rosa
27 West 24Th Street Ste. 501
New York City, New York 10010
United States

Company Description: We are a strategy-led design and innovation practice that helps organizations explore, learn and grow. We believe in being well-informed and meaningful in every...   more

Employment History

  • Founder and Chief Executive Officer
    Sub Rosa
  • Chief Creative Officer and Chief Executive Officer
    Sub Rosa

Board Memberships and Affiliations

53 Total References
Web References
Press, 5 Aug 2012 [cached]
Ten years ago, at the tender age of 23, Michael Ventura started his own digital shop after being laid off from an agency job.
Michael Ventura is founder and chief executive officer of Sub Rosa, a design studio based in New York City and London. In 2005, Ventura founded Sub Rosa at the young age of 24, inspired by the idea of creating a best-in-class, strategy-led experience and innovation practice....
In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about the challenges behind branding Radiant Orchid, the recently announced Pantone Color of the Year for 2014. Michael discusses...
Michael Ventura, founder & ..., 16 July 2014 [cached]
Michael Ventura, founder & CEO Sub Rosa Past Judge
Michael Ventura is an accomplished entrepreneur and creative director. In 2005, Michael founded Sub Rosa - inspired by the idea of creating a best-in-class, strategy-led, experience and innovation practice that creates closer relationships between brands, consumers and organizations. As a creative entrepreneur first and foremost, Michael Ventura brings a fresh perspective, critical thinking and innovative approach to Sub Rosa and the marketing industry. As CEO, Michael is responsible for setting the firm's vision and overall growth.
Some of Sub Rosa's most notable experience design work includes the conception and execution of Levi's Workshops, a series of craft-based community spaces built to encourage creation, inspiration and collaboration; the GE "For Women By Women" initiative that re-imagined the mammography experience; and the global brand launch of Nike Flyknit, which brought designers and athletes together to create installation pieces for key cities around the world. Digital work includes website launches and online media campaigns for clients that include Niemen Marcus, 7 For All Mankind and FCUK Fragrances.
Before founding his own companies, Michael served as a strategist and creative developing campaigns for clients such as Citigroup, Merrill Lynch and Fidelity Investments. In addition, Michael has served as a consultant for companies like New York University, DaniloBlack, BMG, and American Media.
Michael has served on the boards of several organizations and non-profits including Behance, Falling Whistles, Operation Design and the United Nations Tribal Link. A frequent speaker throughout the industry, Michael's point of view has allowed him to become an advisor to the C-suites of large corporations and ambitious entrepreneurs around the globe. He lives in New York City with his wife Caroline and their obligatorily handsome dog, Darryl.
Board « Operation Design, 13 June 2014 [cached]
Michael Ventura
Mr. Ventura founded creative agency Sub Rosa (formerly Seed) in 2005, focusing the firm's efforts on creating innovative and interactive advertising.
Before founding his own companies, Michael was the Creative Producer for HNW, a high-net-worth media agency, developing advertising and collateral campaigns for clients such as Citigroup, Merrill Lynch and Fidelity Investments. In addition, Michael has served as a media consultant for companies like New York University, Danilo Black, BMG, Ziff-Davis and American Media.
Michael sits on the advisory boards for several organizations and businesses including Behance, Mark Ecko's Sweat Equity Enterprises, the United Nation's-based New York AIDS Film Festival, and the international cause-related youth advocacy organization FYI: Film Your Issue. He has also spoken on several panels and conferences regarding the role of creative design in advertising and the media. In addition, he serves as a judge for the National Academy of Television Arts & Sciences Emmy Awards and several advertising and design awards.
But to Michael Ventura, CEO ..., 1 Oct 2014 [cached]
But to Michael Ventura, CEO of the New York design firm Sub Rosa, one of the most powerful tools businesses have is actually a basic human skill: empathy. "The objective at most agencies is to find information that meets the client's needs, and as it gets further along in the process, you start to think about the customer," Ventura says. "At Sub Rosa, we hear the objectives of the client, then we go to the complete other end of the spectrum, and really understand the customer; what their behaviors are like, and we work backwards using a strong sense of empathy."
Ventura calls the process "empathic design," and he will describe it Thursday, October 9, at 4:30 p.m. at the Keller Center at Princeton University. The lecture is part of the center's Creative Mind: Innovation, Design & Entrepreneurship lecture series. For more information, visit
To Ventura, empathic design is all about understanding the behaviors and emotions of a customer, and figuring out what kinds of relationships and memories you want to create for them as a business.
"GE asked us to redesign the mammography experience," Ventura says. "That's one of the most daunting things you could do. The project began with the challenge of understanding what exactly was going to have to happen to make this experience better."
Sub Rosa, working with research firm IDEO, studied the entire experience, beginning with booking the appointment. They interviewed hundreds of women and analyzed the results. As the interviews went on, Ventura began to realize the unpleasantness of getting a mammogram started well before a patient showed up at the office. "It turns out it feels like an appointment with death for many women," he says.
Wondering why that was the case, Ventura visited the Sloan-Kettering Cancer Center and discovered the room was indeed always kept at a chilly 65 degrees, a climate that calls for a sweater, not a hospital gown.
"We checked with the hospital administration, and they didn't know why the rooms were kept at 65 degrees, just that GE had told them it had to be that way. We talked to the engineers at GE, and they said 65 degrees is the best temperature for the machines. No one throughout that process was an advocate for empathy. No one understood that was actually a cold room," Ventura says.
Ventura grew up in Bergen County, where his father was the second-generation owner of the family fuel business. His mother was a child psychologist. Ventura started his agency 10 years ago right out of college.
"I really am the perfect merger of those two things when I think about it," he says, referring to his parents' occupations and noting that Sub Rosa deals with business, but also with understanding people.
"Empathic design begins with understanding the customer who's going to experience your project at the end of the day," Ventura says.
"Pantone is the leading source ..., 19 June 2013 [cached]
"Pantone is the leading source for designers and a trusted voice of expertise in color-sensitive industries - from fashion and cosmetics, to technology and photography," said Michael Ventura, Founder and CEO of Sub Rosa.
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