Now, the business is operated and managed by Michael
o understand the importance of wigs in the life of many post-recovery cancer patients, I met with Michael Suba, owner of Continental Hair Salons.
Not only is Continental Hair one of first wig salons in Canada, but when Michael
opened a location inside Sunnybrook Hospital
11 years ago, his
salon became the first private wig salon in a public hospital in Canada. Since then, most new hospitals that have opened in recent years have a wig salon.
Why are women making the trip to Continental Hair Salons?
Simply put, Michael
Michael's salons might be located in only one city in Canada, but he
has clients that fly from across Canada, the U.S., the U.K. and even as far away as Hong Kong to come see him.
Since the salon has been in business for more than four decades, it is now recognized as the premier location for wigs and hair pieces.
During the time I met with him, it was obvious from the discussion that cutting corners and cheap hair or cheap manufacturing were simply NOT part of his
also hires some of the best wig stylists in the country to help shape the wigs once his
clients purchase them (I'll be honest … I never even thought of this until Michael
pointed this out).
only buys European hair.
doesn't buy Chinese, Indonesian or Indian hair because for obvious reasons it's much harder to die dark brown or jet black hair a lighter shade … not to mention that going blonde is almost impossible unless seriously damaging the hair.
personally visits the manufacturers that produce his
wigs to ensure the quality of the product and also to make sure these are not "sweat shops".
The wigs at Continental Hair Salons
are about $2,000-$3,000, but you will receive a few hair care treatments as part of that price and you will also be certain that you are getting a quality product that looks very "real".
When I was meeting with Michael
a courier package arrived with hair from Japan.
had me touch it and asked me what I thought.
I said it was so soft and such great quality.
dropped the bomb on me - he
revealed this was a new line of high quality synthetic hair that a contact of his
had been manufacturing in Japan.
The quality was impeccable and for his
clients it means they can get a high quality wig for about $1,500.
Another advantage of this synthetic hair is that you can curl it, flat iron it and swim in it without any worries.
I've seen wigs and hair pieces in my life and in some cases, I can spot a wig or extensions with my eyes closed, but I have to say that looking and touching the hair Michael
sells (even his
new line of high quality synthetic hair) makes me a believer that quality is EVERYTHING when it comes to wigs!
Why do women choose to buy wigs?
When I asked Michael
that question his
answer came as a surprise to me … but it makes complete sense when you think about it:
About 12 years ago Michael
decided to find a way to offer affordable wigs for kids undergoing post-cancer-hair-loss.
The idea was initiated by a call from the Cancer Society
to help legions of kids undergoing cancer treatment, but these wigs were to also help kids suffering from alopecia or those who had lost their hair following a fire.
Another group of kids who benefited from Michael's generosity were kids suffering from "hyper aging".
explained what "hyper aging" looked like by giving the example of a patient of his
who was 8 years old, but who had the body and system of a 90 year old.
uses hair donations from Europe and creates "small cap wigs" for kids.
The regular cost of a wig can easily reach $2,000-$3,000, but Michael
sells these wigs for kids at a nominal fee of about $300.
admits to being in the privacy business, not the vanity business, but from my conversation with him, I'd say that he's
in the "caring and compassion" business because that's what really transpired from this meeting.
genuinely cares about his
clients and he
really cares about the role his
wigs play in their self-esteem.
Michael Suba - President of Continental Hair