"We wanted to provide what so many people seemed to want," says Michael Suba, Continental Hair's president, "but our clients would have none of it.
It was an experiment that we just won't go back to.
But we tried."
In the nineties it was the Suba family's time to be hit with cancer.
Peter and Emma's son Michael
was diagnosed with Hodgkin's disease in February of 1990.
After a year of treatment that included chemotherapy and radiation he
decided that he
wanted to go into hair replacement.
"I never wanted to do it," he
says, "until I would be in the cancer centre and I saw what a difference we were making."
As the nineties progressed Continental Hair
decided that its real strength was in the women's line.
"All the hair replacement places," says Michael
, "then and now are primarily geared to men.
"There is some exciting new designs and techniques coming out that for the first time in years have only a woman's hair loss in mind," says Michael Suba