"We have never seen quality like this before," says Michael Suba, owner of Continental Hair in Toronto.
"We have wigs that are full and yet only weigh ounces."
"For the last few years, people have been attempting to mimic the big hair they saw on celebrities with extensions and product," he
experienced the same decline in wig sales as hairstyles deflated during the 1990s.
"Our fashion wigs went from boom to bust," he
says of his
business, which was founded by his
parents in 1964."The look of the last 15 years," Suba
adds, "has been much more conservative, less fun.
People stopped seeing their hair as an accessory."
In previous years, wigs and hairpieces had been mainstays of a women's beauty arsenal - a fact that Oribe
"Wigs should be commonplace in every women's wardrobe," he
"They are a key accessory.
notes, "young women today were never exposed to wigs and still see them as dated or for older women, yet they are trying to achieve the look of a wig with extensions, backcombing and product.
It's a bit ridiculous."
"We haven't seen a demand like this in years," Suba
"We're sending custom-designed wigs to clients in Hawaii, New York City, Paris."
Many of his
new products are showcased in his
"We now have lace cap wigs so the wearer can hardly tell that they have a wig on," Suba
Another creation, a hair clip called the Postiche, was designed by his
Michael Suba - President of Continental Hair