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Wrong Michael Ribero?

Michael A. Ribero

Chief Executive Officer

Reactrix Systems , Inc.

HQ Phone:  (650) 888-2003

Direct Phone: (650) ***-****direct phone

Email: m***@***.net

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Reactrix Systems , Inc.

1104 CHELSEA WAY

Redwood City, California,94061

United States

Company Description

Reactrix is a technology-driven media company. Our technology was created to give consumers more control over their media experience. We launched in 2002 using our gesture-based technology for special events and trade shows. Today we run the Reactrix STEPsca... more

Find other employees at this company (25)

Background Information

Employment History

Chief Executive Officer

Lyrical Labs LLC


President

Brand-spring.net


Chief Executive Officer

SONIFI Solutions Inc


Consultant

Colony Capital LLC


Principal

Captive Commercial Media


President

Brierley+Partners


President

e-Rewards , Inc.


Senior Vice President and General Manager of EA Sports and Headed Worldwide Publishing

Midway Games Inc.


Senior Vice President, General Manager

EA Sports


Chief Marketing Officer and General Manager

SEGA Corporation


Executive Vice President and Chief Marketing and Strategy Officer

Hilton Hotels Corporation


Vice President of Marketing Programs

Eastern Air Lines Inc.


Affiliations

advisory

Board Member


There Inc

Member of The Business Advisory Board


U.S. Marketing College

Board Member


Tropicana

Director


The Marc Buoniconti Fund

Board Member


Radical Entertainment Inc

Founder


University of Florida

Founder


HHonors

Founder


Education

bachelor degree

industrial engineering and operations research

University of Florida


bachelor's degree

engineering

Dartmouth College


degrees

Industrial Engineering and Operations Research

University of Florida


Web References(123 Total References)


www.sec.gov

Michael Ribero
Michael Ribero was appointed to our Board of Directors in September 2011 and was our Strategic Advisor to the Office of the Chairman from March 19, 2012 through December 31, 2012. Mr. Ribero is currently Chief Executive Officer of SONIFI Solutions, a position he has held since March 2013. Prior to that, Mr. Ribero was founder and principal of Captive Commercial Media, LLC, an executive consulting firm focused on media, entertainment and hospitality from August 2009 through March 2013. Mr. Ribero previously served as president and chief executive officer of IdeaCast, Inc., a location-based television advertising company, from November 2008 until its sale in July 2009, and chairman and chief executive officer of Reactrix Inc., an out-of-home advertising company, from May 2003 until October 2008. From 2001 until 2003, Mr. Ribero was president of Brierley & Partners, a leading direct marketing and customer loyalty solutions provider, and president of e-Rewards, Inc., a loyalty based spin-off of Brierley & Partners. Prior to that, Mr. Ribero spent six years in the video gaming industry, including as executive vice president of worldwide publishing of Midway Games, Inc., an American video game publisher of Mortal Kombat and other popular video games, chairman and chief executive officer of Radical Entertainment, a Canadian video game developer and now subsidiary of the American video game publisher Activision Blizzard, Inc., and executive vice president and chief marketing officer of SEGA of America, Inc, the American subsidiary of the Japanese video game company SEGA Corporation. Before entering the video gaming industry, Mr. Ribero held positions in other industries including executive vice president and chief marketing and strategy officer of Hilton Hotels Corporation and vice president of marketing programs of Eastern Airlines, Inc. Mr. Ribero started his career in brand management at Proctor & Gamble, and currently serves on the board of directors of the U.S. Marketing College. Mr. Ribero has a bachelor degree in industrial engineering and operations research from the University of Florida. Mr. Ribero was designated for nomination to the Board by the Onex Stockholders. Pursuant to the terms of the Stockholders' Agreement, the Board of Directors must nominate, and the stockholders must elect the nominee, Mr. Ribero as a director of our company. Therefore, the Stockholders' Agreement does not provide the stockholders with any discretion whether or not to elect Mr. Ribero. Our board of directors has determined that Judy Mencher, Michael Ribero and Larry Krause meet such independence requirements.


www.sec.gov

Michael Ribero
Michael Ribero was appointed to our board of directors in September 2011and became our Strategic Advisor to the Office of the Chairman effective March 19, 2012. Mr. Ribero is currently a consultant to the media, entertainment and hospitality business. Mr. Ribero most recently served as president and chief executive officer of IdeaCast, Inc., a location-based television advertising company, from November 2008 until its sale in July 2009. Mr. Ribero was the chairman and chief executive officer of Reactrix Inc., an out-of-home advertising company, from May 2003 until October 2008. From 2001 until 2003, Mr. Ribero was president of Brierley & Partners, a leading direct marketing and customer loyalty solutions provider, and president e-Rewards, Inc., a loyalty based spin-off of Brierley & Partners. Previous to that, Mr. Ribero spent six years in the video gaming industry, including as executive vice president of worldwide publishing of Midway Games, Inc., an American video game 11 publisher of Mortal Kombat and other popular video games, chairman and chief executive officer of Radical Entertainment, a Canadian video game developer and now subsidiary of the American video game publisher Activision Blizzard, Inc., and executive vice president and chief marketing officer of SEGA of America, Inc, the American subsidiary of the Japanese video game company SEGA Corporation. Before entering the video gaming industry, Mr. Ribero held positions in other industries including executive vice president and chief marketing and strategy officer of Hilton Hotels Corporation and vice president of marketing programs of Eastern Airlines, Inc. Mr. Ribero currently serves on the board of directors of the U.S. Marketing College. Mr. Ribero has a bachelor degree in industrial engineering and operations research from the University of Florida. Mr. Ribero was designated for nomination to the Board by the Onex Stockholders. Pursuant to the terms of the Stockholders' Agreement, the Board Directors must nominate, and the stockholders must elect the nominee, Mr. Ribero as a director of our company. Therefore, the Stockholders' Agreement does not provide the stockholders with any discretion whether or not to elect Mr. Ribero. Investors ; Endurance CLO I Ltd; Louisiana State Employees RET; Light Point CLO; Embassy & CO; Mac &Co; Booth & Co; and H/2 Special Opportunities Ltd; (ii) Michael Ribero filed a late Form 3 on October 6, 2011; (iii) the following beneficial owners of more than 10% either did not report or reported late as follows: Foothill Group, Inc did not report on one purchase transaction; Alex Yemenidjian filed a late Form 5 on March 26, 2012 and an amended Form 5 on March 30, 2012, Gerald Schwartz and Timothy Duncanson filed late Form 5s on March 26, 2012 and an amended Form 5s on March 30, 2012 and Trilliant Gaming filed a late Form 5 on March 27, 2012. On March 19, 2012, the Company entered into a consulting agreement (the "Agreement") with Mr. Michael Ribero, an independent director of the Company, pursuant to which Mr. Ribero provides consulting services in connection with developing marketing initiatives for the Company. Effective with the April 2012 consulting payment, Mr. Ribero will no longer be considered an independent director under the Company's Stockholders' Agreement. Mr. Ribero will exceed the direct compensation limit of $120,000 in any 12 month period when he receives his April 2012 consulting payment. It is believed to be in the best interests of the Company and its stockholders that Mr. Ribero continues as a member of the board of directors. Thus, the Company has obtained an acknowledgement and agreement from the requisite number of stockholders that such consulting agreement will not be taken into account in determining whether Mr. Ribero is independent for purposes of the Company's governing documents, including the Stockholders' Agreement until the earlier of (i) May 16, 2013 or (ii) the expiration of Mr. Ribero's term as a director ("Waiver Period"). The consent and waiver as to Mr. Ribero's deemed independence will apply only in the context of the Agreement, only during the Waiver Period, and any other change in facts that would cause Mr. Ribero to cease to be independent will require a further specific consent if he is to remain on the board of directors. 13 Our board of directors has determined that Judy Mencher, John Redmond, and based on a waiver, Michael Ribero meet such requirements.


www.billboardconnectionadvertising.com [cached]

Advertisers are finding these digital billboards very attractive, noted Mike Ribero, CEO of Reactrix, a Redwood City, Calif.-based interactive out-of-home advertisement and entertainment media company.
"Consumers are able to interact with brands in an environment that's totally branded," Ribero said.


www.reactrix.com [cached]

Michael Ribero, Chief Executive Officer Michael Ribero, Chief Executive Officer Michael Ribero came to Reactrix with almost 25 years of marketing, international operations and general management experience in packaged goods, travel, media & entertainment and professional services. The opportunity to build a great new media company around a compelling and potentially game-changing technology drew Ribero to Reactrix, he says, adding, "Everyone talks about changing the world, and with Reactrix, I think we really can."Prior to joining Reactrix, Ribero served as president of Brierley & Partners, a global leader in customer relationship management solutions.Before Brierley he worked for six years in the video gaming industry as chief marketing officer and general manager at Sega of America, founded Radical Entertainment, was senior vice president and general manager of EA Sports and headed worldwide publishing at Midway Games.He also served as chief marketing and strategy officer for Hilton Hotels Corporation and vice president of marketing programs for Eastern/Continental Airlines after starting his career with Procter & Gamble, working in brand management with brands that included Ivory and Bounce.Mike is a graduate of the University of Florida, where he received his degree in Industrial Engineering and Operations Research.Mike and his wife Victoria reside in Palo Alto, CA.


www.twvp.com [cached]

Michael A. RiberoCEOReactrix Systems, Inc.


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