Michael Ribero, Chief Executive Officer, Reactrix Systems , Inc.
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This profile was last updated on 3/19/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Chief Executive Officer

Local Address: Redwood City, California, United States
Reactrix Systems , Inc.
1680 Bayport Ave.
San Carlos , California 94070
United States

Company Description: Reactrix also provides turnkey services to retailers, trade shows, event and entertainment venues, public spaces, office buildings and transportation centers. ...   more
Background

Employment History

Education

  • degree , Industrial Engineering and Operations Research
    University of Florida
146 Total References
Web References
Michael ...
www.sec.gov, 19 Mar 2014 [cached]
Michael Ribero
...
Michael Ribero was appointed to our Board of Directors in September 2011 and was our Strategic Advisor to the Office of the Chairman from March 19, 2012 through December 31, 2012. Mr. Ribero is currently Chief Executive Officer of SONIFI Solutions, a position he has held since March 2013. Prior to that, Mr. Ribero was founder and principal of Captive Commercial Media, LLC, an executive consulting firm focused on media, entertainment and hospitality from August 2009 through March 2013. Mr. Ribero previously served as president and chief executive officer of IdeaCast, Inc., a location-based television advertising company, from November 2008 until its sale in July 2009, and chairman and chief executive officer of Reactrix Inc., an out-of-home advertising company, from May 2003 until October 2008. From 2001 until 2003, Mr. Ribero was president of Brierley & Partners, a leading direct marketing and customer loyalty solutions provider, and president of e-Rewards, Inc., a loyalty based spin-off of Brierley & Partners. Prior to that, Mr. Ribero spent six years in the video gaming industry, including as executive vice president of worldwide publishing of Midway Games, Inc., an American video game publisher of Mortal Kombat and other popular video games, chairman and chief executive officer of Radical Entertainment, a Canadian video game developer and now subsidiary of the American video game publisher Activision Blizzard, Inc., and executive vice president and chief marketing officer of SEGA of America, Inc, the American subsidiary of the Japanese video game company SEGA Corporation. Before entering the video gaming industry, Mr. Ribero held positions in other industries including executive vice president and chief marketing and strategy officer of Hilton Hotels Corporation and vice president of marketing programs of Eastern Airlines, Inc. Mr. Ribero started his career in brand management at Proctor & Gamble, and currently serves on the board of directors of the U.S. Marketing College. Mr. Ribero has a bachelor degree in industrial engineering and operations research from the University of Florida. Mr. Ribero was designated for nomination to the Board by the Onex Stockholders. Pursuant to the terms of the Stockholders' Agreement, the Board of Directors must nominate, and the stockholders must elect the nominee, Mr. Ribero as a director of our company. Therefore, the Stockholders' Agreement does not provide the stockholders with any discretion whether or not to elect Mr. Ribero.
...
Our board of directors has determined that Judy Mencher, Michael Ribero and Larry Krause meet such independence requirements.
Visa and Ford Digitize the Great Outdoors, Billboard Connection Advertising
www.billboardconnectionadvertising.com, 10 Dec 2009 [cached]
Advertisers are finding these digital billboards very attractive, noted Mike Ribero, CEO of Reactrix, a Redwood City, Calif.-based interactive out-of-home advertisement and entertainment media company.
"Consumers are able to interact with brands in an environment that's totally branded," Ribero said.
Reactrix Management Team
www.reactrix.com, 3 Dec 2008 [cached]
Michael Ribero, Chief Executive Officer
...
Michael Ribero, Chief Executive Officer Michael Ribero came to Reactrix with almost 25 years of marketing, international operations and general management experience in packaged goods, travel, media & entertainment and professional services.
The opportunity to build a great new media company around a compelling and potentially game-changing technology drew Ribero to Reactrix, he says, adding, "Everyone talks about changing the world, and with Reactrix, I think we really can."
Prior to joining Reactrix, Ribero served as president of Brierley & Partners, a global leader in customer relationship management solutions.Before Brierley he worked for six years in the video gaming industry as chief marketing officer and general manager at Sega of America, founded Radical Entertainment, was senior vice president and general manager of EA Sports and headed worldwide publishing at Midway Games.He also served as chief marketing and strategy officer for Hilton Hotels Corporation and vice president of marketing programs for Eastern/Continental Airlines after starting his career with Procter & Gamble, working in brand management with brands that included Ivory and Bounce.
Mike is a graduate of the University of Florida, where he received his degree in Industrial Engineering and Operations Research.Mike and his wife Victoria reside in Palo Alto, CA.
HieroGraphix/News Room: Archives 2000
www.omcgames.com, 9 April 2001 [cached]
We bend the rules of physics, defy the laws of gravity and tap into the alter ego of the player to create an adrenaline-boosting, super-heroic game experience -- the Gravity Games in a nutshell," said Mike Ribero, executive vice president of Midway Games, Inc.Time will tell if the Gravity Games can attract the masses.
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Concentric | Press Releases | Concentric is Leading Network for Gaming, Entertainment Suppliers
www.www.concentric.com, 16 May 1996 [cached]
We needed a network for the Sega Saturn Net Link that would provide the fast, reliable, plug-and-play experience our customers are accustomed to getting from Sega, said Mike Ribero, Executive Vice President of Sega of America.We chose Concentric as Net Link's preferred service provider because of the network's quality and reliability..
As demonstrated at E3, the new modem and game console package ñ priced at less than US $ 540 for all necessary basic hardware ñ will bring the Internet experience into the living rooms of those who may have been holding back from exploring the online world because of the high cost of hardware.Concentric will provide dialup access for Net Link customers, with unlimited active access priced at just US $ 19.95 per month.
The power and the price of the Sega product makes it an attractive way for newcomers to the Internet to get online, Nothhaft said.
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