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This profile was last updated on 2/3/16  and contains information from public web pages and contributions from the ZoomInfo community.

Michael Preysman

Wrong Michael Preysman?

Founder and Chief Executive Offic...

Email: m***@***.com
Everlane
2170 Folsom Street
San Francisco , California 94110
United States

 
Background

Employment History

Education

  • degrees , Computer Engineering and Economics
    Carnegie Mellon
75 Total References
Web References
#CrowdFundCanada: An Evening with Everlane | Blog | The Working Group
blog.twg.ca, 12 Mar 2013 [cached]
Join Everlane founder Michael Preysman at TWG on the final night of #CrowdFundCanada to learn about life at Everlane and find out just what went into making this successful crowdfunding campaign happen.
6pm - 8pm @ TWG, 425 Adelaide St. W #300, M5V 2C1 Meet Everlane Founder & CEO Michael Preysman Learn about how to run a successful international crowdfunding campaign Be among first to try Everlane's luxury clothing range, win Everlane goodies Register for this event
Michael Preysman, Founder & CEO, Everlane
Michael Preysman is the founder and CEO of Everlane. Prior to starting Everlane, he was an investor at Elevation Partners for both their New York and Menlo Park offices investing in media and entertainment companies. Michael enjoys sitting at the intersection of design and technology. He graduated from Carnegie Mellon with degrees in Computer Engineering and Economics.
Everlane's CEO, Michael ...
www.kinston.com, 30 Dec 2015 [cached]
Everlane's CEO, Michael Preysman, appears to be content with the decision to execute this sort of sale. He spoke with Buzzfeed regarding the sale, and said that this form of a sale would explicate to consumers how sales work (when things are on sale...the company doesn't profit). "We've literally never put anything on the site on sale," Preysman said to Buzzfeed. "Everlane's obviously for profit, so for most people, we were trying to explain how sales work and how we think about them, and maybe for those with a stronger affinity, they may have wanted to contribute in a way beyond that." "There's quite a bit of psychology on how you explain this, and how people click through on it," he said to Buzzfeed. "We tried to simplify the concept as much as possible." He also believes that if he's up front with consumers, they'll be kind in return. "It's the affinity ... If you're honest and transparent with people, then they'll sort of treat you with decency in return," he said to Buzzfeed.
Taiwan Urges Japan to Apologize for aComfort Womena After South Korean Deal
www.iconocast.com, 30 Dec 2015 [cached]
Everlane founder and CEO Michael Preysman told BuzzFeed News that the sale drew inspiration from Radiohead and the Metropolitan Museum of Art. Radiohead, in 2007, successfully allowed fans to pay whatever they wanted to download its new album, while the Met technically only charges a "recommended" admission fee that people tend to pay.
"We've literally never put anything on the site on sale," said Preysman, who launched Everlane four years ago.
...
But Preysman said that in a small test of existing customers about a week ago, roughly 10% of people chose either the middle or highest price points.
"If I had to guess, because we haven't selected it this way, they might have bought two things at the lowest price and one thing at a mid-price," he said.
Preysman said he was more involved than he would normally be in the promotion's presentation and limiting the sale prices to three distinct choices. The company also considered making it a "name your price" sale, but that got too confusing, he says.
"There's quite a bit of psychology on how you explain this, and how people click through on it," he said. "We tried to simplify the concept as much as possible."
As for why someone would pay more than the lowest price, he said: "It's the affinity ...
Everlane founder and CEO ...
brainwave-marketing.net, 21 Sept 2014 [cached]
Everlane founder and CEO Michael Preysman built his business on transparency.
...
"We always face the challenge of conveying high-quality fabrics and materials online," says Preysman.
From left: Camille Becerra, Amy Hess, ...
www.foodrepublic.com, 22 July 2015 [cached]
From left: Camille Becerra, Amy Hess, Nick Anderer, April Bloomfield, Everlane founder and CEO Michael Preysman, Edible Schoolyard NYC executive director Kate Brashares and Ignacio Mattos.
...
"Our transparency mission has always been rooted in education," says Everlane founder and CEO Michael Preysman.
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