Last Update

2016-07-18T00:00:00.000Z

This profile was last updated on .

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Wrong Michael Preysman?

Mr. Michael Preysman

Founder and Chief Executive Officer

Everlane

HQ Phone: (415) 506-7691

Email: m***@***.com

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Everlane

2170 Folsom Street

San Francisco, California 94110

United States

Find other employees at this company (105)

Background Information

Employment History

Associate 2007

Elevation Partners

Education

B.S.

Economics

Carnegie Institute of Technology of Carnegie Mellon University

degrees

Computer Engineering and Economics

Carnegie Mellon

Web References (171 Total References)


crowdSPRING Blog

blog.crowdspring.com [cached]

This simple fact led Michael Preysman to create Everlane, an online retail startup that intended to sell "Barney's quality at one-third the price."

His startup's formula was relatively straight-forward: Focus on making one thing really well (in this case, a tee shirt) and disrupt the traditional retail model by selling high-quality products for only two times the cost. Though the formula was simple, Preysman knew that a bit of industry knowledge is required for a customer to truly understand the value of Everlane. Most customers happily pay retail prices and are unaware just how little the actual cost of an item is. If Everlane simply competed on price, the brand could be considered "cheap" instead of "disruptive."
So, Preysman set out to educate his potential customers prior to launching. Read the rest of this post >


This simple fact led Michael ...

blog.crowdspring.com [cached]

This simple fact led Michael Preysman to create Everlane, an online retail startup that intended to sell "Barney's quality at one-third the price."

His startup's formula was relatively straight-forward: Focus on making one thing really well (in this case, a tee shirt) and disrupt the traditional retail model by selling high-quality products for only two times the cost. Though the formula was simple, Preysman knew that a bit of industry knowledge is required for a customer to truly understand the value of Everlane. Most customers happily pay retail prices and are unaware just how little the actual cost of an item is. If Everlane simply competed on price, the brand could be considered "cheap" instead of "disruptive."
So, Preysman set out to educate his potential customers prior to launching.
Knowing visuals are processed 60,000 times faster in the brain than text, Preysman created an infographic that took the relatively complex process of sourcing, producing, transporting, and selling a designer tee and compressed it into a handful of steps.


Maveron Team

www.maveron.com [cached]

Congrats to Michael Preysman of Everlane for making San Francisco Business Times 40 under 40!


Congrats to Michael Preysman ...

www.maveron.com [cached]

Congrats to Michael Preysman of Everlane for making San Francisco Business Times 40 under 40!


Congrats to Michael Preysman ...

www.maveron.com [cached]

Congrats to Michael Preysman of Everlane for making San Francisco Business Times 40 under 40!

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