is this you? Claim your profile.
is this you? Claim your profile.
+ Get 10 Free Contacts a Month
It's free and takes 30 seconds
Position, Microbrewing Industry
Summer Sales Representative
Brewers Association of Canada
Board of Directors | Beer Canada
Michael McBride Michael McBride Michael McBride is President of Storm Brewing in Newfoundland Ltd. As a business and economics graduate of Bishop's University, the home of Québec's first brewpub, Michael started his brewing career in the mid-nineties as a sales representative for The Premium Beer Company in Ontario. This was followed by a sales position with Conners Brewery and then as plant manager for Hart Breweries. After moving to Newfoundland, Michael and his wife, Kristi, founded STORM BREWING in Nfld Ltd. in 1999. Independently owned and operated, STORM produces British style and specialty ales. Michael is an avid hockey player, and he enjoys meeting brewers and visiting breweries in his travels from California, to the Highlands and Islands of Scotland, to Namibia. With 19 years of brewing experience, Michael is pleased to represent the interests of small brewers of Ontario and Atlantic Canada as a Board member of Beer Canada.
Michael McBride of Storm Brewing experimented with growing mushrooms from spent grain and the experiment was successful: he's now incorporated the process into his business plan.
Newfoundland and Labrador Newspaper : The Independent
"I can remember them way back when," says Michael McBride of Storm Brewing in St. John's."We're obviously the tiniest brewery in Newfoundland, we might even be the smallest brewery in Canada," McBride told The Sunday Independent.Tucked away in a St. John's industrial park, the brewery is set up in a run-down blue and white building that McBride describes as resembling anything but a brewery.Inside, the building is dominated by four large vats that look as if they were built by a shipwright because of the large wrought-iron bands that bind the strips of oak in place.McBride hopes the rebirth of stubbys in the province will whet the appetites of beer drinkers and give the company a little more exposure."A lot of people don't even know we exist," says McBride."For the most part, people were looking for something more along the lines of imports," McBride says of Canadian beer drinkers' changing tastes.
REALM | LIMELIGHT
For 31-year-old eco-entrepreneur Michael McBride, the idea of blending his love of beer with a passion for the environment was serendipitous.Last year, Michael succeeded in establishing the first zero emissions microbrewery in Canada."I had been working for several years in the microbrewing industry in Ontario when I had my first inspiration to create a zero emissions brewery," he says."From that moment, I was hooked-I knew it would be my life's work." Along with the success of his traditional British beers and specialty ales such as Kyle Mild, Killick Pale, Hemp Ale and Raspberry Wheat, the president and chief ale officer of Storm Brewing in Newfoundland Ltd. is generating international attention for his brewery model."The goal of Storm Brewing as an eco-brewery is to turn every single waste product from the beer-making process into a value-added product which can be sold," says Michael, "as well as increasing productivity, creating more employment, generating higher revenues and eliminating pollution."Recently, Michael and his wife Kristi took full ownership of Storm Brewing after buying out a third partner.While working with two brewery staff to produce 10 hectolitres of beer each week at the Mount Pearl, Newfoundland-based operation, Michael and Kristi also focus their energy on zero emissions endeavours."Developing a zero emissions brewery is an incremental process, it will be in perpetual development," explains Michael. Further investigation lead Michael to discover the Zero Emissions Research and Initiatives (ZERI) Foundation."I thought the zero emissions theory was a very hairy idea before I went to the fourth Annual ZERI World Congress in Namibia, South West Africa, and saw a model firsthand," he says."I find it so fascinating that a developing country conceptualized this model, which I was able to bring back to Canada.I thought, ‘If they can have a zero emissions brewery in the desert in Africa, why can't I do it in Newfoundland?' "Backed by a grant from the National Research Council's Industrial Research Assistance Program, Michael took the first step toward his zero emissions goal in June 1999 when he started growing oyster and shiitake mushrooms in his basement on brewery-spent grain.After three weeks of tender loving care, the verdict was success. Michael's next step involved taking the used mushroom substrate, adding earthworms and eliminating excess nutrients from the raw material in order to sell it as a high nitrogen garden fertilizer (vermicompost). This past summer, Michael scaled up the mushroom and vermicompost production, and next year he hopes to sell his fresh exotic mushrooms at the local market."We have come a long way, and now we will figure out the economic side of things, then research where the market exists," he says. Identified by the ZERI Foundation as a "role model and pioneer," Michael was invited to speak about his experience starting Canada's first zero emissions microbrewery at last year's fifth Annual ZERI World Congress in Colombia, South America."This is a lonely business at times, but the conference revitalized me because people were as excited about my project as I am," he says."Travelling to developing countries has broadened my horizons and expanded my life experiences." On top of that, Storm Brewing was selected by the ZERI Foundation to be one of 10 projects showcased at EXPO 2000 last summer in Hanover, Germany.Michael was asked to speak as part of the ZERI Pavilion seminar series.His topic: the first Canadian ZERI brewery inspired by Namibia. Michael credits his determination and resourcefulness for the success he's had in turning his microbrewery into an eco-friendly one."I had people telling me I was crazy, but I chose not to listen to them," he says."I'm a firm believer that if you are passionate about what you're doing, you can always make it happen." As for long-term goals, Michael and Kristi plan to add a taproom to their eco-brewery."This will be a place where the public can experience eco-tourism and great ales at the same time.Basically, it will be a beer lover's paradise," he laughs. Goto Top
The Hemp Report, Spring 2001, Volume 3, Issue 16, Part 3, Food & Commerce
According to Storm's Michael McBride, the goal of Storm Breweries as an eco brewery is to turn every waste product from the beer making process into a value-added product that can be sold.