Michael McBride of Newfoundland's Storm Brewing Company says the ale is selling at twice the rate of the company's other brews, the Killick, Kyle, and Baccalieu Light ales.
The brewery has just made its third batch of hemp ale.
Early on, the product's future was quite uncertain.
initially made the decision to brew hemp ale when he
heard of one being sold by a brewery in British Columbia.
He received approval from the Newfoundland Liquor Commission in late 1998, but they rescinded the approval before the year was out at the request of the Commission's president, Fraser Lush.
The Commission told McBride
would need their approval as well as Health Canada's and the police's before he
could make any more of the ale.
was instructed to throw out all of his
It took McBride
six months to learn that the approval of neither Health Canada nor the police was necessary.
A Health Canada license is only necessary for derivatives of hemp, and the beer simply had hemp seed as an ingredient.
Police approval is not necessary for any hemp product.
"For all those months, all the information we were given was false," said McBride