Michael Lesner,
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This profile was last updated on 5/29/14 and contains information from public web pages.
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Email: t***@***.com
 
Background

Employment History

  • Producer
    PBS/ABC/NBC/CBS/Fox American Health Journal
  • Producer
    American Health Journal Television/PBS
  • President
    Animax Health
  • Founder and Chair and Chief Executive Officer
    Michael Lesner Productions Inc.
  • Producer
    PBS/CBS/NBC/ABC American Health Journal TV
  • Vice President Healthcare Branding Consultant
    The Phelps Group
  • Healthcare Marketing Executive and Branding Strategist
    GGC/Carebrands Inc.
  • President
    GGC/Carebrands Inc.
  • Consulting Senior Vice President
    VisMed/TouchVision
  • Vice President and Executive Creative Director
    Kallir Phillips & Ross

Board Memberships and Affiliations

7 Total References
Web References
Pepperdine University - Graziadio School of Business and Management - Welcome - Board of Visitors
www.pepperdinebschool.com, 5 Dec 2004 [cached]
Michael LesnerChairman and CEOMichael Lesner Productions, Inc.
The Phelps Group: Integrated Marketing Communications
www.thephelpsgroup.com, 24 Feb 2004 [cached]
"IMC is the new language of healthcare," says Michael Lesner, newly appointed Vice President, Consumer Healthcare for The Phelps Group. "Nearly every week, we read about a new breakthrough in medical technology, or hear about a new wonder drug that has come out that promises to help cure everything from cancer to the common cold. On top of that, we regularly see reports issued by pharmaceutical companies, healthcare groups or universities either extolling or debunking the medical benefits of certain diets foods or supplements.
"What's the consumer supposed to think or believe? Who or what should he or she trust? Lesner asks.
...
"Many consumer marketing experts have simply been hard-pressed to understand the nuances of translating the image of language and healing into a language for everyday consumers," Lesner notes "That's where integrated marketing communications can help."
...
Prior to joining the Phelps Group, Lesner enjoyed two highly successful and parallel advertising careers. He started out in advertising at Leo Burnett Company in Chicago and also held senior creative positions at Young & Rubicam, McCann & Erickson, J. Walter Thompson and CBS-TV, where he headed network on-air promotion.
Lesner also guided the marketing for Polaroid, Breck and Lifesaver in Sydney, Australia, and worked on Ford in Tokyo.
...
In 1987, Lesner developed a second vertically integrated marketing career in the medical field, working first as executive vice president and creative director for the nation's second largest medical/pharmaceutical advertising agency. While there, he organized developed several successful campaigns, including one introducing Baxter Laboratory's Operating Room Division.
Following that, he served, in conjunction with former Surgeon General C. Everett Koop, as managing editor for a national home health advisory magazine. Other clients at the time included Blistex, StriDex, Delta Dental, ehealthinsurance.com, State Workman's Compensation Fund of California, and McKessonHBOC (for the launch of its ecommerce pharmacy initiative).
During the past three years, Lesner helped a "touch screen" technology firm create a software offering, "VisMedT, which is used today in hospitals across the country to enhance the relationship among physicians, hospitals and patients.
Press Releases- TouchVision/VisMed Expands Role of Michael Lesner, Key Corporate Advisor.
www.touchvision.com, 15 Jan 2003 [cached]
TouchVision/VisMed Expands Role of Michael Lesner, Key Corporate Advisor.
CYPRESS, CA - January 15, 2003 - VisMed/TouchVision is pleased to announce that Michael Lesner, noted healthcare marketing executive and branding strategist and current TouchVision Corporate Advisor, has elected to expand his role with the Company.
Effective immediately, Mr. Lesner will hold a new position as Consulting Senior Vice President for VisMed/TouchVision.
Most recently Mr. Lesner has served as President of GGC/CareBrands, ad agency of record for McKessonHBOC, Delta Dental, Stri-Dex, Blistex, eHealthinsurance.com and State Workman's Compensation Fund of California.Formerly, he served as Vice President and Executive Creative Director for Kallir Phillips & Ross, one of the nation's largest and best known medical, ethical pharmaceutical, healthcare advertising agencies.There he supervised work for Baxter Laboratories and Porton Diagnostics.Mr. Lesner has also authored "A Guide for Improving the Quality of Life for Kidney Dialysis Patients", a widely-accepted dialysis protocol originated as a joint effort between Amgen and the Health Care Finance Administration.He was also formerly Managing Editor for The Remington Report, a nationally-recognized home health/alternate site magazine and advisory, read and reviewed by over 50,000 key health professionals including physicians, hospitals, DMEs, HMOs, PPOs, Members of Congress..even the First Family subscribes.
Animax Health: Promoting Wellness Interactively
www.animaxhealth.com, 30 June 2009 [cached]
Mike Lesner
President
Out of the University of Illinois, Lesner began his advertising and marketing career as one of two copy trainees taken under wing by Leo Burnett himself.
...
In the late 80's, during an economic downturn, Lesner chose to carve out a new marketing and branding vertical for himself at a time when few knew the opportunity even existed. He made the shift toward serving medical/ethical pharmaceutical/healthcare clients in what, at the time, was an attempt to ensure there would be a steady flow of projects. The choice was prophetic. As Vice President and Creative Director for KPR, the nation's largest and best known medical ad agency, Lesner's first project was to launch Baxter's Operating Room Division. In the healthcare marketing and branding career that has followed, Mike Lesner has co-authored one of the first home health magazines with former Surgeon General C. Everett Koop.
...
Mike has spent much of his time mentoring students as a Board Member of Pepperdine's Graziadio School of Business. On a daily basis, he sees the new technological opportunities coming forward to serve the needs of global branding and marketing.
The Phelps Group: Integrated Marketing Communications
www.phelpsgroup.com, 24 Feb 2004 [cached]
"IMC is the new language of healthcare," says Michael Lesner, newly appointed Vice President, Consumer Healthcare for The Phelps Group."Nearly every week, we read about a new breakthrough in medical technology, or hear about a new wonder drug that has come out that promises to help cure everything from cancer to the common cold.On top of that, we regularly see reports issued by pharmaceutical companies, healthcare groups or universities either extolling or debunking the medical benefits of certain diets foods or supplements.
"What's the consumer supposed to think or believe?Who or what should he or she trust?"Lesner asks.
...
"Many consumer marketing experts have simply been hard-pressed to understand the nuances of translating the image of language and healing into a language for everyday consumers," Lesner notes "That's where integrated marketing communications can help."
...
Prior to joining the Phelps Group, Lesner enjoyed two highly successful and parallel advertising careers.He started out in advertising at Leo Burnett Company in Chicago and also held senior creative positions at Young & Rubicam, McCann & Erickson, J. Walter Thompson and CBS-TV, where he headed network on-air promotion.
Lesner also guided the marketing for Polaroid, Breck and Lifesaver in Sydney, Australia, and worked on Ford in Tokyo.
...
In 1987, Lesner developed a second vertically integrated marketing career in the medical field, working first as executive vice president and creative director for the nation's second largest medical/pharmaceutical advertising agency.While there, he organized developed several successful campaigns, including one introducing Baxter Laboratory's Operating Room Division.
Following that, he served, in conjunction with former Surgeon General C. Everett Koop, as managing editor for a national home health advisory magazine.Other clients at the time included Blistex, StriDex, Delta Dental, ehealthinsurance.com, State Workman's Compensation Fund of California, and McKessonHBOC (for the launch of its ecommerce pharmacy initiative).
During the past three years, Lesner helped a "touch screen" technology firm create a software offering, "VisMed, which is used today in hospitals across the country to enhance the relationship among physicians, hospitals and patients.
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