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Executive Vice President
HQ Phone:  (609) 951-3900
Direct Phone: (917) ***-****
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4390 US HIGHWAY 1
Princeton, New Jersey,08540
INVIDI Technologies Corporation is the world's leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivaled capability for delivering the right advertising message to the right audience with pin... more.
Co-Chief Executive Officer
Ionic Media LLC
Chief Executive Officer and Managing Director
Advisory Board Member
Commodore USA LLC
Evaliant Media Resources
1105 Media Inc.
Harvard Business School
There are no limits, said Michael Kubin, Executive VP at Invidi, at Transformation 2013.
"[We can target audiences] as specific as we have data for. If the data exists, it can be targeted", he added, implying advertiser's ability to tap into any data source, whether it's first-party (a proprietary database), second-party (from partners) or third-party data (from Experian and the likes). Google, as well as Michael Kubin, argue that addressable TV reduces the risk of viewer burnout, by providing the required reach.
Michael is a 30-year veteran of the media industry and has managed a significant string of successful entrepreneurial ventures. He is presently the CEO of Ionic Media and Executive Vice President of Invidi Technologies, the world's only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers ... Michael is a 30-year veteran of the media industry and has managed a significant string of successful entrepreneurial ventures. He is presently the CEO of Ionic Media and Executive Vice President of Invidi Technologies, the world's only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers. Michael was the third senior executive at the firm. Michael pioneered the concept of fusion media, combining branding and direct response to achieve the lowest possible media rates for his clients, as well as providing a response mechanism that yields the true return on every media dollar. He has also successfully founded, scaled and sold three other media startups, as well as being President of Club Med. Harvard Business School: MBA, Columbia University: MA (journalism), Cornell University: BS (industrial engineering). www.ionicmedia.com and www.invidi.com
About - INVIDI Technologies
Michael Kubin Executive VP Media A 30-year veteran of the media industry, Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company's US subsidiary. With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a Masters in Journalism from Columbia. His articles have been published in the New York Observer, The New York Times and The New Yorker. Michael Kubin Executive Vice President Media INVIDI Technologies Corporation
Welcome to marketing nirvana. - INVIDI Technologies
When senior executive Michael Kubin joined Invidi, a start-up proposing to embed targeting software in cable boxes in 2003, â€œit seemed,â€� said Kubin, â€œlike a revolution was about to happen.â€�
Twelve years later, with the WPP-Google-DirectTV-Dish Network-NBC-Verizon-backed companyâ€™s software shortly to reach two-thirds of the nationâ€™s set-top boxes and smart TV households â€" finally overcoming software and industry intramural issues, as well as the reliable resistance of salesman who are already selling out their inventory, thanks â€" it may be. Sitting in a Greek restaurant on West 44th Street in Manhattan, Kubin and Howard Fiderer, Invidiâ€™s product manager, both 60-somethings with long media careers, seem quite unlike the usual promoters of technological transformation. "And," says Kubin, "thatâ€™s nirvana, in marketing terms.â€�
MICHAEL KUBIN, Executive Vice President at INVIDI Technologies