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This profile was last updated on 8/4/15  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History


  • Bachelor's Degree , Speech Communications
    University of Maryland
  • Bachelor of Science Degree , Industrial Engineering
    Georgia Institute of Technology
  • Woodward Academy
142 Total References
Web References
Michael Kogon | Founder and Chief Revenue Officer | Definition 6, 13 Dec 2013 [cached]
Michael Kogon is the Founder and Chief Revenue Officer of Definition 6, the unified marketing agency he founded in 1997. Kogon has consistently refined the agency's focus over the years, helping it evolve from the largest independent digital agency in the Southeast to one of the fastest-growing unified marketing agencies in the country.
Kogon is credited with developing the agency's Unified Marketing Strategy model, which helps clients adapt to the reality of marketing in an always-on world, uniting brands and people in motion. Kogon and Definition 6 have helped generate over $15 Billion in revenue for clients since founding the firm.
In 2010, Kogon secured investment from Navigation Capital Partners to help the agency expand nationally. Following the investment, he led the acquisition of Creative Bubble, establishing the agency's NYC office and giving the agency the full capabilities of an in-house video and audio production agency. He also led the acquisition of Leach Communications, a NYC-based integrated communications agency, giving Definition 6 in-house strategic communications capabilities.
In 2005, Michael was selected as one of the Entrepreneurs of the Year by Catalyst Magazine. Michael was awarded the 2004 Small Business Person of the Year Award by the Metro Atlanta Chamber of Commerce. He was also listed as one of the Up and Comers "Under 40 and Rising - 50 of Atlanta's Most Promising Young Stars" in the Atlanta Business Chronicle. In 2008, Michael was honored with the AeA (formerly the American Electronics Association) Spirit of Endeavor Award.
Michael is a graduate of the University of Maryland , where he earned his Bachelor's Degree in Speech Communications. Prior to this earlier entrepreneurial effort, Kogon was Business Development Director for the Mescon Group. Kogon began his career as an account executive at Pringle Dixon Pringle, an Atlanta-based advertising, marketing and public relations agency.
Michael is a frequent speaker at national industry events and conferences, and regularly shares his thought leadership through Defining Insights, Definition 6's company blog.
Michael resides in the city of Sandy Springs with his wife Laurie and daughters Eve and Leah May.
By Michael Kogon | Special ..., 8 Jan 2015 [cached]
By Michael Kogon | Special for the AJT
Editor's note: Michael Kogon is Atlanta born-and-raised. Previously the CEO of Definition 6 (1997-2013), a digital marketing agency with offices around the world, he is currently the Senior Vice President of IT & Digital at Pull-A-Part. He is also an Executive Board Member of the Jewish Federation of Greater Atlanta (2005-present), on the Board of Hillel of Georgia and has been involved with AIPAC, a member of JFNA national cabinet (2001-2007). He is an alum of BBYO Southern Region: Atlanta Council, where he served as Council President and held many other leadership positions.
Tags: Atlanta BBYO IC, BBYO, BBYO IC, IC 2015, Michael Kogon
Agency Spotter Team - Connecting marketers and agencies | Agency Spotter Blog, 16 June 2015 [cached]
Michael Kogon Co-Founder + Former CEO at Definition 6
With a focus in online advertising and strategy, Michael lead clients to generate over $10 billion in online revenue at Definition 6. Currently serving as Senior Vice President of IT and Digital at Pull-A-Part, Michael is continuing to deliver value in the digital space for customers in the autoparts space.
Jeff Katz | COO & President | Definition 6, 13 Dec 2013 [cached]
Atlanta, GA: After 16 years, founder ..., 8 Aug 2014 [cached]
Atlanta, GA: After 16 years, founder Michael Kogon is leaving Definition 6 to pursue other opportunities. "We have built a great agency since 1997, growing from one office in Atlanta to several across the globe, including New York, London and San Francisco," says Michael.
He has a wonderful track record of success and a stellar reputation in the marketplace," says Michael Kogon, founder of Definition 6.
"The support of Navigation Capital, Larry Mock, O.G. Greene and their partners has been instrumental in the agency's success these past 4+ years," comments Kogon. "Along with knowing the hundreds of employees that have worked at Definition 6, I am grateful for having had the opportunity to create the business and grow it to this point."
"2014 is about a year of exciting change and growth for Definition 6," concludes Sikes, "We will miss Michael as he has created a great company and we wish him luck in his next adventure.
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