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This profile was last updated on 12/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Information Tec...

Phone: (678) ***-****  
Email: m***@***.com
Local Address:  Atlanta , Georgia , United States
Pull-A-Part , LLC
4416 Buford Highway
Norcross , Georgia 30071
United States

Company Description: Pull-A-Part is a discount do-it-yourself used auto parts retailer. In old fashioned terms, it is a "junk yard", but it has about as much in common with the...   more

Employment History


  • Bachelor's Degree , Speech Communications
    University of Maryland
  • Bachelor of Science Degree , Industrial Engineering
    Georgia Institute of Technology
  • Woodward Academy
137 Total References
Web References
Atlanta Mobile Marketing Organization | Judges - Atlanta Mobile Marketing Organization, 6 Nov 2014 [cached]
Michael Kogon VP of IT & Digital - Pull-a-Part Michael Kogon currently is the SVP of IT & Digital for Pull-A-Part a national do it yourself used auto parts business. Previously he founded Definition 6 a Unfied Marketing Agency and served as it CEO from 1997-2013. Definition 6 became the first Unified Marketing Agency in 2010 and from 2010-2012 doubled the agency again My team produced the "Coca-Cola Happiness Machine" earning the agency its first Clio, National Gold ADDY, and Small Agency Campaign of the Year from Ad Age. During the same two year period the agency won 3 Emmy's, was selected as Viral Video Agency of the Year 2011 by OMMA, Best in Show Internet advertising Competition and was honored with a Top 10 Social Media Campaign for our work with HBO's True Blood Season 4. He lives in Sandy Springs, GA.
Agency Spotter Team - Connecting marketers and agencies | Agency Spotter Blog, 16 June 2015 [cached]
Michael Kogon Co-Founder + Former CEO at Definition 6
With a focus in online advertising and strategy, Michael lead clients to generate over $10 billion in online revenue at Definition 6. Currently serving as Senior Vice President of IT and Digital at Pull-A-Part, Michael is continuing to deliver value in the digital space for customers in the autoparts space.
Michael Kogon | Founder and Chief Revenue Officer | Definition 6, 13 Dec 2013 [cached]
Michael Kogon is the Founder and Chief Revenue Officer of Definition 6, the unified marketing agency he founded in 1997. Kogon has consistently refined the agency's focus over the years, helping it evolve from the largest independent digital agency in the Southeast to one of the fastest-growing unified marketing agencies in the country.
Kogon is credited with developing the agency's Unified Marketing Strategy model, which helps clients adapt to the reality of marketing in an always-on world, uniting brands and people in motion. Kogon and Definition 6 have helped generate over $15 Billion in revenue for clients since founding the firm.
In 2010, Kogon secured investment from Navigation Capital Partners to help the agency expand nationally. Following the investment, he led the acquisition of Creative Bubble, establishing the agency's NYC office and giving the agency the full capabilities of an in-house video and audio production agency. He also led the acquisition of Leach Communications, a NYC-based integrated communications agency, giving Definition 6 in-house strategic communications capabilities.
In 2005, Michael was selected as one of the Entrepreneurs of the Year by Catalyst Magazine. Michael was awarded the 2004 Small Business Person of the Year Award by the Metro Atlanta Chamber of Commerce. He was also listed as one of the Up and Comers "Under 40 and Rising - 50 of Atlanta's Most Promising Young Stars" in the Atlanta Business Chronicle. In 2008, Michael was honored with the AeA (formerly the American Electronics Association) Spirit of Endeavor Award.
Michael is a graduate of the University of Maryland , where he earned his Bachelor's Degree in Speech Communications. Prior to this earlier entrepreneurial effort, Kogon was Business Development Director for the Mescon Group. Kogon began his career as an account executive at Pringle Dixon Pringle, an Atlanta-based advertising, marketing and public relations agency.
Michael is a frequent speaker at national industry events and conferences, and regularly shares his thought leadership through Defining Insights, Definition 6's company blog.
Michael resides in the city of Sandy Springs with his wife Laurie and daughters Eve and Leah May.
By Michael Kogon | Special ..., 8 Jan 2015 [cached]
By Michael Kogon | Special for the AJT
Editor's note: Michael Kogon is Atlanta born-and-raised. Previously the CEO of Definition 6 (1997-2013), a digital marketing agency with offices around the world, he is currently the Senior Vice President of IT & Digital at Pull-A-Part. He is also an Executive Board Member of the Jewish Federation of Greater Atlanta (2005-present), on the Board of Hillel of Georgia and has been involved with AIPAC, a member of JFNA national cabinet (2001-2007). He is an alum of BBYO Southern Region: Atlanta Council, where he served as Council President and held many other leadership positions.
Tags: Atlanta BBYO IC, BBYO, BBYO IC, IC 2015, Michael Kogon
AMA Atlanta Executive Advisory Board Members, 13 June 2015 [cached]
Michael Kogon SVP IT & Digital Pull-A-Part
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