PHOTO: CREDO Mobile President Michael Kieschnick says businesses need to be courageous when it comes to political involvement. He'll be a featured speaker at the upcoming Social Venture Network Spring Conference. Courtesy of CREDO Mobile.
PHOTO: CREDO Mobile President Michael Kieschnick says businesses need to be courageous when it comes to political involvement.
Michael Kieschnick, chief executive and president of CREDO Mobile, advises businesses that when it comes to mixing business and politics, be courageous and you'll reap the rewards.
Part of CREDO's
mission is to change the world through political activism, and Kieschnick
said that means showing "no fear" about expressing beliefs.
"I think too much of the world of socially minded businesses tries to downplay controversy," he
said, "and tries to focus more on philanthropy or doing nice things, as opposed to confronting injustice and those practices that are literally destroying the planet."
is able to be aggressive on social change because it has remained a privately owned company, said Kieschnick
, adding that it's always clear and upfront with its goals.
"That allows us to take positions which, to some who oppose us, may feel controversial," he
said, "but that hasn't hurt us at all because the people that we care the most about - that is, our customers, our shareholders and employees - are all fully aligned with what we're doing."
CREDO/Working Assets was founded in 1985.
Each time a member uses one of the services - such as a mobile or long-distance phone call, or makes a credit-card purchase - a donation automatically is sent to a nonprofit organization.
has donated a total of more than $75 million to progressive organizations, planted more than 1 million trees and helped register more than 6 million people to vote - and that isn't all.
"Over the last five years, our members and activists have called, written, emailed, signed petitions more than 30 million times," he
said, "so I think we are the single biggest generator of engagement by Americans."
will be among the featured speakers at the spring conference of the Social Venture Network
, to be held April 25-28 in San Diego.