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This profile was last updated on 1/24/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Michael Grasso

Wrong Michael Grasso?

Chief Marketing Officer

Sunrun Inc
45 Freemont Street Suite 3200
San Francisco , California 94105
United States

Company Description: SunRun's mission is to make affordable solar available to every home in the country. SunRun has grown quickly into one of the nation's leading residential solar...   more

Employment History


  • Master of Science degree , telecommunications management
    Washington University
  • bachelor's degree , computer science
    St. Mary's University
  • MS
    Washington University
  • Bachelor in Arts
    St. Mary's University
176 Total References
Web References
Sunrun team, 24 Jan 2015 [cached]
Michael Grasso
Chief Marketing Officer
Michael leads Sunrun's marketing and product initiatives and is responsible for the company's consumer experience. He is the former CMO of TXU Energy, the largest competitive retail electricity company in Texas, and brings more than 22 years of experience building brands that create value for consumers across the energy, entertainment, telecom and financial services industries. Prior to TXU Energy, Michael served as senior vice president of brand management at USAA. He also spent 15 years with AT&T overseeing national product rollouts for multiple voice services, high-speed Internet and the AT&T U-verse brand.
Digital.Hollywood, 10 Dec 2007 [cached]
Michael Grasso, Assistant Vice President, Consumer Marketing, AT&T U-verse
Michael Grasso is assistant vice president, Consumer Marketing, for AT&T U-verse.Mr. Grasso is responsible for the marketing of AT&T U-verse.In his previous position, Mr. Grasso oversaw consumer promotions, marketing communications and advertising initiatives designed to acquire and retain customers for local and long distance voice services, high-speed Internet services, SBC | DISH Network satellite TV entertainment, Cingular Wireless, and Wi-Fi services.As a driver of the national consumer marketing strategy, Mr. Grasso's areas of focus included general market, multicultural and college segments with diverse approaches for multiple customer sales points including AT&T call centers, retail locations and the online sales channel.He has built industry leading strategic joint marketing relationships and programs that have helped re-position AT&T companies as leading communications and entertainment providers.These opportunities include the following launches: SBC blue room music initiative (; Project DU blogging aggregator geared toward tech-savvy consumers (; national marketing campaigns with Disney/Pixar for "The Incredibles" theatrical & DVD releases and Twentieth Century Fox's "Fantastic Four"; a multi-year Eric Clapton initiative; and title sponsorships of events such as the Austin City Limits Music Festival and Lollapalooza 2005.His organization has also developed marketing relationships with multiple leading brands including DELL, HP, Harry & David, MGM Studios, P&G, Best Buy and Upromise.Mr. Grasso was previously responsible for overseeing the SBC Long Distance product line, now part of the AT&T family of companies, and its launch in several states in the companies' traditional service territory.He previously directed the product development and rollout for the SBC Yahoo! suite of Internet services.Mr. Grasso has worked in multiple other business units over his 14 year career with the new AT&T companies, including Emerging and Multicultural Market Development, Industry Marketing, Corporate Finance and Information Technology.Mr. Grasso holds a Bachelors degree in Computer Science and Applied Statistics from St. Mary's University in San Antonio, Texas and a Masters degree in Telecommunications Management from Washington University in St. Louis, Missouri.
Filing Taxes Online Next Best Thing to Not Filing at All, 28 Mar 2003 [cached]
High-speed Internet access can save time and money, with features like those offered with SBC Yahoo! DSL, making filing taxes and managing finances easier," said Michael Grasso, executive director, Internet marketing, SBC."The speed and convenience of a DSL connection enables consumers to manage their financial matters quickly and securely."
According to the survey, e-filers also use their Internet access to manage their finances online.Additional reasons e-filers go online:
47 percent say they manage their bank accounts
Ameritech - News Release - SBC Ameritech introduces easy-to-install home and small office networking for DSL Internet service customers, 26 Nov 2001 [cached]
"The broadband experience is enhanced by the addition of home networking," said Michael Grasso, SBC executive director, broadband marketing."Home networking distributes high-speed Internet access to any computer in the home and provides the ability to share a printer or scanner.In the future, home gateways will be the platform to deliver entirely new broadband-based content and services - from multiplayer video games, video-on-demand and home monitoring - to virtually any device or appliance in the home.Ultimately, this is how homes and small businesses will be wired to the Web."
The gateways, 2WireTM Inc.'s HomePortal products, use existing phone wires to create local area networks, allowing customers to share a single DSL Internet connection and connect PCs, printers, scanners and other devices in the home or small office.In the future, they will allow an increasing number of personal digital assistants, stereos, mobile phones, intelligent appliances and other devices to be networked.
Dallas Business Club - Trends In Digital Marketing, 24 April 2014 [cached]
Baylor University's Hankamer School of Business and the Dallas Business Club Present Baylor Alum Ernie Cote, CEO of ChemicalInfo, Bickey Russell, Head of Agency Sales - Google Inc. and Michael Grasso is chief marketing officer for TXU Energy.
7:00 - 7:30 PM Panel Discussion by Ernie Cote, Bickey Russel and Michael Grasso.
Michael Grasso, CMO, TXU Michael Grasso is chief marketing officer for TXU Energy. Since 2009, Grasso has driven the evolution of the TXU Energy brand in the ultra competitive Texas market and has focused on refining customer experiences, expanding into new channels including web, mobile and direct sales and leading product innovation and self service for TXU Energy's residential and business segments. Prior to joining TXU Energy, Grasso was founder and principal of Heights Marketing, a brand strategy and marketing consultancy that worked with technology services companies, marketing and advertising agencies. Previously, he was senior vice president of brand management with USAA, leading all acquisition and member marketing across the insurance, banking, investment and member services business lines. In this role, Grasso led membership growth, increased the attach rate of services across the portfolio and the repositioning of USAA's brand in the market.
Grasso started his career with AT&T (formerly SBC Communications,) where he spent 15 years working across a wide range of leadership roles. He led the national rollout and marketing for broadband DSL, DISH and DirecTV video partnerships, long distance calling services and numerous service packages. In addition, Grasso led national marketing and advertising for the residential business and the development of a music and movie sponsorship entertainment platform. In his last role with AT&T, Grasso was responsible for building and launching AT&T U-verse, AT&T's fully integrated IP based TV, internet and voice services product offering.
Grasso holds a Bachelor's of Computer Science and Applied Statistics from St. Mary's University. He is also a graduate of Washington University, where he earned a Master of Science degree in telecommunications management.
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