Michael Grasso, Assistant Vice President, Consumer Marketing, AT&T U-verse
...Michael Grasso is assistant vice president, Consumer Marketing, for AT&T U-verse.Mr. Grasso
is responsible for the marketing of AT&T U-verse
.In his previous position, Mr. Grasso oversaw consumer promotions, marketing communications and advertising initiatives designed to acquire and retain customers for local and long distance voice services, high-speed Internet services, SBC | DISH Network satellite TV entertainment, Cingular Wireless, and Wi-Fi services.
As a driver of the national consumer marketing strategy, Mr. Grasso's
areas of focus included general market, multicultural and college segments with diverse approaches for multiple customer sales points including AT&T call centers, retail locations and the online sales channel.He has built industry leading strategic joint marketing relationships and programs that have helped re-position AT&T companies as leading communications and entertainment providers.
These opportunities include the following launches: SBC blue room music initiative (http://blueroom.sbc.com); Project DU blogging aggregator geared toward tech-savvy consumers (www.projectdu.com); national marketing campaigns with Disney/Pixar for "The Incredibles" theatrical & DVD releases and Twentieth Century Fox's
"Fantastic Four"; a multi-year Eric Clapton initiative; and title sponsorships of events such as the Austin City Limits Music Festival
and Lollapalooza 2005.His
organization has also developed marketing relationships with multiple leading brands including DELL
, Harry & David
, MGM Studios
, Best Buy
.Mr. Grasso was previously responsible for overseeing the SBC Long Distance product line, now part of the AT&T family of companies, and its launch in several states in the companies' traditional service territory.He previously directed the product development and rollout for the SBC Yahoo! suite of Internet services.Mr. Grasso
has worked in multiple other business units over his
14 year career with the new AT&T companies
, including Emerging
and Multicultural Market Development, Industry Marketing, Corporate Finance and Information Technology
.Mr. Grasso holds a Bachelors degree in Computer Science and Applied Statistics from St. Mary's University in San Antonio, Texas and a Masters degree in Telecommunications Management from Washington University in St. Louis, Missouri.