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2015-12-06T00:00:00.000Z

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Wrong Michael Grasso?

Mr. Michael Grasso P.

Vice President Marketing

ATT

HQ Phone: +44 844 251 0830

ATT

1St Floor, Artillery House, 11-19 Artillery Row

London, London SW1P 1RT

United Kingdom

Company Description

The Association of Taxation Technicians was established on 30 August 1989 under the sponsorship of the Institute of Taxation (now the Chartered Institute of Taxation). Its creation recognised the increasing demand for tax services and the development of t ... more

Find other employees at this company (154,202)

Background Information

Employment History

Chief Marketing Officer
Sunrun Inc.

Chief Marketing Officer
TXU Energy

Senior Vice President of Brand Management
USAA

Principal
Heights Marketing LLC

Education

Master of Science degree
telecommunications management
Washington University

bachelor's degree
computer science
St. Mary's University

Web References (174 Total References)


Michael ...

www.sunrun.com [cached]

Michael Grasso

...
Michael Grasso
Chief Marketing Officer
Michael leads Sunrun's marketing and product initiatives and is responsible for the company's consumer experience. He is the former CMO of TXU Energy, the largest competitive retail electricity company in Texas, and brings more than 22 years of experience building brands that create value for consumers across the energy, entertainment, telecom and financial services industries. Prior to TXU Energy, Michael served as senior vice president of brand management at USAA. He also spent 15 years with AT&T overseeing national product rollouts for multiple voice services, high-speed Internet and the AT&T U-verse brand.


Sunrun team

www.sunrun.com [cached]

Michael Grasso

Chief Marketing Officer
Michael leads Sunrun's marketing and product initiatives and is responsible for the company's consumer experience. He is the former CMO of TXU Energy, the largest competitive retail electricity company in Texas, and brings more than 22 years of experience building brands that create value for consumers across the energy, entertainment, telecom and financial services industries. Prior to TXU Energy, Michael served as senior vice president of brand management at USAA. He also spent 15 years with AT&T overseeing national product rollouts for multiple voice services, high-speed Internet and the AT&T U-verse brand.


SAN FRANCISCO, July 17, 2014 /PRNewswire/ ...

www.aeesolar.com [cached]

SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Sunrun, a leading home solar company in the U.S., today announced the expansion of its leadership team led by the appointment of Michael Grasso as chief marketing officer (CMO). Grasso is responsible for Sunrun's consumer experience and growing the company's brand through direct and mass marketing and product initiatives.

Grasso brings more than 22 years of experience building brands that create value for consumers across the energy, entertainment, telecom and financial services industries. Most recently, Grasso served as CMO of TXU Energy, the largest competitive retail electricity company in Texas.
"Sunrun's history as a disruptor and innovator in the residential solar industry and its commitment to providing the best customer experience positions us well to continue leading in this market," said Grasso. "I look forward to building upon Sunrun's solid foundation to inspire even more families to choose clean solar power for their home."
Prior to TXU Energy, Grasso served as senior vice president of brand management at USAA, a privately held, fully integrated, financial services provider known for its customer service and superior financial ratings. He began his career with AT&T, where he spent 15 years in leadership roles overseeing national product rollouts for multiple voice services, high-speed Internet and the AT&T U-verse® brand. Grasso holds a Bachelor of Arts degree from St. Mary's University and a Master of Science degree from Washington University.
...
"Michael, Cameron and Antonio bring years of proven leadership and strategic experience in building brands and scaling companies for long-term growth and will further strengthen our vision to transform the residential power industry as it exists today."


Michael Grasso | ...

secure.txu.com [cached]

Michael Grasso | Next

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Michael Grasso
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Michael Grasso
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Michael Grasso
Chief Marketing Officer TXU Energy
Michael Grasso is chief marketing officer for TXU Energy. Since 2009, Grasso has driven the evolution of the TXU Energy brand in the ultra competitive Texas market and has focused on refining customer experiences, expanding into new channels including web, mobile and direct sales and leading product innovation and self service for TXU Energy’s residential and business segments.
Prior to joining TXU Energy, Grasso was founder and principal of Heights Marketing, a brand strategy and marketing consultancy that worked with technology services companies, marketing and advertising agencies. Previously, he was senior vice president of brand management with USAA, leading all acquisition and member marketing across the insurance, banking, investment and member services business lines. In this role, Grasso led membership growth, increased the attach rate of services across the portfolio and the repositioning of USAA’s brand in the market.
Grasso started his career with AT&T (formerly SBC Communications,) where he spent 15 years working across a wide range of leadership roles. He led the national rollout and marketing for broadband DSL, DISH and DirecTV video partnerships, long distance calling services and numerous service packages. In addition, Grasso led national marketing and advertising for the residential business and the development of a music and movie sponsorship entertainment platform. In his last role with AT&T, Grasso was responsible for building and launching AT&T U-verse, AT&T’s fully integrated IP based TV, internet and voice services product offering.
Grasso holds a Bachelor’s of Computer Science and Applied Statistics from St. Mary’s University. He is also a graduate of Washington University, where he earned a Master of Science degree in telecommunications management.


USA > Histoire > Journalisme > Manipulations, déontologie, sources

www.anglonautes.com [cached]

SBC Communications, which adopted the AT&T name on Monday, has found that advertisements on the blog site it started last fall, ProjectDU.com, have a higher click-through rate to its home page than its advertisements have had on other Web sites, said Michael Grasso, associate vice president for consumer marketing at AT&T.

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