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This profile was last updated on 8/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Michael Grasso

Wrong Michael Grasso?

Chief Marketing Officer

Local Address: Dallas, Texas, United States
TXU Energy
6555 Sierra Drive
Irving, Texas 75039
United States

Company Description: TXU Energy, a subsidiary of Energy Future Holdings Corp., is a market-leading competitive retailer that provides electricity and related services to more than 2.1...   more
Background

Employment History

  • Executive Director
    SBC companies
  • Executive Director of Internet Marketing
    SBC companies
  • Executive Director, Broadband Marketing
    SBC companies
  • Associate Vice President - U-verse Marketing
    AT&T Inc.
  • Assistant Vice President of Consumer Marketing
    AT&T Inc.
  • Design Engineer
    AT&T Inc.
  • Principal
    Heights Marketing
  • Founder and Principal
    Heights Marketing
  • Founder and Principle
    Heights Marketing
  • Assistant Vice President - Consumer Marketing
    AT&T U-verse

Education

  • Master of Science degree , telecommunications management
    Washington University
  • bachelor's degree , computer science
    St. Mary's University
  • MS
    Washington University
  • Bachelor in Arts
    St. Mary's University
177 Total References
Web References
Leadership | TXU Energy
www.txu.com, 7 May 2014 [cached]
Michael Grasso
Chief Marketing Officer TXU Energy
Filing Taxes Online Next Best Thing to Not Filing at All
biz.yahoo.com, 28 Mar 2003 [cached]
High-speed Internet access can save time and money, with features like those offered with SBC Yahoo! DSL, making filing taxes and managing finances easier," said Michael Grasso, executive director, Internet marketing, SBC."The speed and convenience of a DSL connection enables consumers to manage their financial matters quickly and securely."
According to the survey, e-filers also use their Internet access to manage their finances online.Additional reasons e-filers go online:
47 percent say they manage their bank accounts
Ameritech - News Release - SBC Ameritech introduces easy-to-install home and small office networking for DSL Internet service customers
www.ameritech.com, 26 Nov 2001 [cached]
"The broadband experience is enhanced by the addition of home networking," said Michael Grasso, SBC executive director, broadband marketing."Home networking distributes high-speed Internet access to any computer in the home and provides the ability to share a printer or scanner.In the future, home gateways will be the platform to deliver entirely new broadband-based content and services - from multiplayer video games, video-on-demand and home monitoring - to virtually any device or appliance in the home.Ultimately, this is how homes and small businesses will be wired to the Web."
The gateways, 2WireTM Inc.'s HomePortal products, use existing phone wires to create local area networks, allowing customers to share a single DSL Internet connection and connect PCs, printers, scanners and other devices in the home or small office.In the future, they will allow an increasing number of personal digital assistants, stereos, mobile phones, intelligent appliances and other devices to be networked.
Jobfind.com - Print - Technology
print2.jobfind.com, 8 April 2006 [cached]
"We,re not ready to tip our hand yet as to how many customers are on the network or what they,re buying today," said Michael Grasso, assistant vice president of consumer marketing at AT&T.
Grasso said AT&T is spending about ,4.4 billion over three years to upgrade its networks, and hopes to have the bundled video-phone-Internet service available to 18 million people, or about half of its customer base, by the end of 2008.
Marilyn O,Connell, who is in charge of marketing Verizon,s video offerings, declined to disclose several key details such as how many customers had signed up to receive TV from Verizon in its test markets.However, she did say the response so far from consumers has been "very, very favorable."
Leadership
www.txu.com, 12 Dec 2008 [cached]
Michael Grasso | Next
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Michael Grasso
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Michael Grasso
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Michael Grasso
Chief Marketing Officer TXU Energy
Michael Grasso is chief marketing officer for TXU Energy. Since 2009, Grasso has driven the evolution of the TXU Energy brand in the ultra competitive Texas market and has focused on refining customer experiences, expanding into new channels including web, mobile and direct sales and leading product innovation and self service for TXU Energy’s residential and business segments.
Prior to joining TXU Energy, Grasso was founder and principal of Heights Marketing, a brand strategy and marketing consultancy that worked with technology services companies, marketing and advertising agencies. Previously, he was senior vice president of brand management with USAA, leading all acquisition and member marketing across the insurance, banking, investment and member services business lines. In this role, Grasso led membership growth, increased the attach rate of services across the portfolio and the repositioning of USAA’s brand in the market.
Grasso started his career with AT&T (formerly SBC Communications,) where he spent 15 years working across a wide range of leadership roles. He led the national rollout and marketing for broadband DSL, DISH and DirecTV video partnerships, long distance calling services and numerous service packages. In addition, Grasso led national marketing and advertising for the residential business and the development of a music and movie sponsorship entertainment platform. In his last role with AT&T, Grasso was responsible for building and launching AT&T U-verse, AT&T’s fully integrated IP based TV, internet and voice services product offering.
Grasso holds a Bachelor’s of Computer Science and Applied Statistics from St. Mary’s University. He is also a graduate of Washington University, where he earned a Master of Science degree in telecommunications management.
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