Recently, we had the opportunity to hear some words of wisdom from Michael Friedman, executive vice-president of DWJ Television, a company that specializes in satellite media tours.
Friedman is familiar with the media, having worked at ABC Radio Network as a writer and producer, before moving into the public relations side of the business and becoming an expert on satellite media tours, radio media tours and PSAs-just to name a few.
Over some bagels and cream cheese, Friedman
knowledge of how to execute satellite media tours, when to use a video news release (VNR), and why a public service announcement (PSA) can be an effective way to communicate a client's message.
Michael Friedman visits CB&A.
Satellite Media Tours
According to Friedman
, VNRs are making a comeback.
We thank Michael
for spending the time to share his
expertise with us, and we hope he's