(93 Total References)
The Scoop | Radio Silence Fishing
I've been blessed to work with Michael Fowlkes of INSIDE SPORTFISHING TELEVISION and travel to some incredible destinations to capture and share people's stories and experiences.
Michael Fowlkes, founder and ...
Michael Fowlkes, founder and Executive Producer of Inside Sportfishing, developed his show over a decade ago, and decided to use the entire format to gently, yet persuasively, promote the shows sponsors."I went to Ford initially because their trucks literally sold themselves," states Fowlkes."All we had to do was figure out ways to showcase the F series trucks in action.It wasn't all that hard because fisherman drive trucks."Fowlkes went to see Richard Landfield, a 20 year Executive Member of the Southern California Ford Dealers Advertising Association, and pitched him on his concept.
Simply put, Fowlkes
told Lanfield, that the F series trucks were the perfect vehicles to tow his
fishing boats around.From running down the rugged Baja peninsula and Central America, to hitting famous fishing holes and bass lakes across the American heartland from Texas to as far north as Alaska.
"After I saw the first program, you could see how Michael
was proving our trucks were Ford
"When someone watched one of our shows, and was even remotely interested in a truck, he
was talking to the nearest Ford dealership after the show was over," says Fowlkes
"Dealers love the show because it works.It helps them sell trucks."Fowlkes
then steered his
attention to another major player in the sport fishing arena, Shimano
, which is well known for it's rods and reels, bicycle, and snowboard products.
has a great understanding of how and why we make products the way we do for certain techniques or markets and he
instinctively is able to portray them just the way we want.
is now building yet another strong element to his
overall programming presentation.After meeting Rachel Gershwin, Director of Marketing & Development of the Make-A-Wish Foundation of San Diego, Fowlkes was immediately drawn to the concept of helping out not just one child and family, but an entire group of kids and their loved ones.
The idea was received so well by the Make-A-Wish Foundation
that they expect to make copies of the taped show, and plan to use them throughout all their local chapters in the U.S. "The more we talked, the more I fell in love with the project," Fowlkes
is in the process of negotiating with additional sponsors who've expressed a keen interest in becoming a part of the series.
With the reputation Michael ...
With the reputation Michael Fowlkes, the Executive Producer/Director of Inside Sportfishing, has built, it was an easy decision to bring him and his award winning crew on-board to produce the programming for the entire IGT Mexico Tournament Series, as well as all of the activities supporting the Puerto Los Cabos World Cup event.
Clients | BookSparksPR
Michael Fowlkes is an award-winning executive producer, writer and director of Fox Sports' Inside Sportfishing - the longest running, highest rated fishing TV show in Fox Sports history.
has also ...
Current Conditions - Archive for October 2012
The whole gang is thinking about and missing one great prospector Michael Fowlkes who is out sick right now, get better soon.