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This profile was last updated on 12/17/12  and contains information from public web pages and contributions from the ZoomInfo community.

Michael Fowlkes

Wrong Michael Fowlkes?

Executive Producer, Writer and Di...

Local Address: Balboa Island, California, United States
Fox Sports' Inside Sportfishing
 
Background

Employment History

Board Memberships and Affiliations

  • Founder
    Sportfishing Pro
93 Total References
Web References
Michael Fowlkes | BookSparksPR
www.booksparkspr.com, 17 Dec 2012 [cached]
Michael Fowlkes
Michael Fowlkes is an award-winning executive producer, writer and director of Fox Sports' Inside Sportfishing - the longest running, highest rated fishing TV show in Fox Sports history.
Fowlkes has also received three national Cable ACE Awards for his productions with Disney Studios, Paramount Pictures and Showtime. Perfect Bait is his first novel. Michael lives with his wife Kimberly, and their golden retriever, Shammie, on a secluded, wooded hillside along Laguna Canyon.
About Perfect Bait
Perfect Bait by Michael Fowlkes
...
Michael Fowlkes
Connect with the Author Visit Perfect Bait Website
Tivo, advertising, television, Ford Motor Company, promoters, marketing
www.nwaitsolutions.com, 7 Jan 2011 [cached]
Michael Fowlkes, founder and Executive Producer of Inside Sportfishing, developed his show over a decade ago, and decided to use the entire format to gently, yet persuasively, promote the shows sponsors. "I went to Ford initially because their trucks literally sold themselves," states Fowlkes. "All we had to do was figure out ways to showcase the F series trucks in action. It wasn't all that hard because fisherman drive trucks."
Fowlkes went to see Richard Landfield, a 20 year Executive Member of the Southern California Ford Dealers Advertising Association, and pitched him on his concept.
...
Simply put, Fowlkes told Lanfield, that the F series trucks were the perfect vehicles to tow his fishing boats around. From running down the rugged Baja peninsula and Central America, to hitting famous fishing holes and bass lakes across the American heartland from Texas to as far north as Alaska.
...
"After I saw the first program, you could see how Michael was proving our trucks were Ford Tough.
...
"When someone watched one of our shows, and was even remotely interested in a truck, he was talking to the nearest Ford dealership after the show was over," says Fowlkes "Dealers love the show because it works. It helps them sell trucks."
Fowlkes then steered his attention to another major player in the sport fishing arena, Shimano, which is well known for it's rods and reels, bicycle, and snowboard products.
...
"Michael has a great understanding of how and why we make products the way we do for certain techniques or markets and he instinctively is able to portray them just the way we want.
...
Fowlkes is now building yet another strong element to his overall programming presentation. After meeting Rachel Gershwin, Director of Marketing & Development of the Make-A-Wish Foundation of San Diego, Fowlkes was immediately drawn to the concept of helping out not just one child and family, but an entire group of kids and their loved ones.
...
The idea was received so well by the Make-A-Wish Foundation that they expect to make copies of the taped show, and plan to use them throughout all their local chapters in the U.S. "The more we talked, the more I fell in love with the project," Fowlkes says.
Fowlkes is in the process of negotiating with additional sponsors who've expressed a keen interest in becoming a part of the series.
Current Conditions - Archive for October 2012
www.fishingvideos.com, 1 Oct 2012 [cached]
The whole gang is thinking about and missing one great prospector Michael Fowlkes who is out sick right now, get better soon.
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