Michael Fowlkes, founder and Executive Producer of Inside Sportfishing, developed his show over a decade ago, and decided to use the entire format to gently, yet persuasively, promote the shows sponsors.
"I went to Ford
initially because their trucks literally sold themselves," states Fowlkes
"All we had to do was figure out ways to showcase the F series trucks in action.
It wasn't all that hard because fisherman drive trucks."
went to see Richard Landfield, a 20 year Executive Member of the Southern California Ford Dealers Advertising Association
, and pitched him on his concept.
Simply put, Fowlkes
told Lanfield, that the F series trucks were the perfect vehicles to tow his
fishing boats around.
From running down the rugged Baja peninsula and Central America, to hitting famous fishing holes and bass lakes across the American heartland from Texas to as far north as Alaska.
"After I saw the first program, you could see how Michael
was proving our trucks were Ford
"When someone watched one of our shows, and was even remotely interested in a truck, he
was talking to the nearest Ford dealership after the show was over," says Fowlkes
"Dealers love the show because it works.
It helps them sell trucks."
then steered his
attention to another major player in the sport fishing arena, Shimano
, which is well known for it's rods and reels, bicycle, and snowboard products.
has a great understanding of how and why we make products the way we do for certain techniques or markets and he
instinctively is able to portray them just the way we want.
is now building yet another strong element to his
overall programming presentation.
After meeting Rachel Gershwin, Director of Marketing & Development of the Make-A-Wish Foundation of San Diego, Fowlkes was immediately drawn to the concept of helping out not just one child and family, but an entire group of kids and their loved ones.
The idea was received so well by the Make-A-Wish Foundation
that they expect to make copies of the taped show, and plan to use them throughout all their local chapters in the U.S. "The more we talked, the more I fell in love with the project," Fowlkes
is in the process of negotiating with additional sponsors who've expressed a keen interest in becoming a part of the series.