Mike Fitzpatrick, Co-Chair
...Mike Fitzpatrick, Co-ChairMike Fitzpatrick is vice president of account services for Cohorts.He
is focused primarily on developing Cohorts
' clients in hospitality, gaming, time-share, and e-commerce.Helping these vertical industries apply the Cohorts
segmentation tool to their database marketing efforts, Mike
has elevated the concept of household-based segmentation to new levels of offline and online marketing excellence.Before joining Cohorts, Mike served as the circulation director for Rodale Inc.'s Colorado office, where he managed all circulation marketing functions for six different publishing products.He has also worked for National Demographics & Lifestyles/The Polk Company, where he sold lists, modeling, and database segmentation products to catalogers such as L.L. Bean, Hanover Direct, Chadwick's of Boston, and Lands' End.Prior to that, he was a marketing manager for Omaha Steaks International, overseeing new business development initiatives.Mike has a bachelor's degree from Northwestern University and was nominated for the Young Direct Marketer of the Year Award in 1994.