Chief Marketing Officer
Coldwell Banker Real Estate LLC
Michael Fischer joined Coldwell Banker Real Estate LLC as its senior vice president of marketing in February 2008.
He was named Chief Marketing Officer in April 2010.
oversees and directs the Coldwell Banker® brand's consumer marketing, including advertising, online initiatives, market research, public relations, internal communications and regional marketing activities.
also guided all aspects of www.coldwellbanker.com, as well as marketing activities associated with Coldwell Banker Previews International®, www.coldwellbankerpreviews.com and the brand's agent intranet www.coldwellbankerworks.com.
Fischer joined Coldwell Banker Real Estate LLC after spending 15 years at Nissan North America, Incorporated, most recently as director of marketing communications.
In this role, he led all strategic planning and creative development for Nissan and Infiniti division marketing activities including TV, print, marketing collateral, point-of-sale, and auto industry trade shows.
He also oversaw regional marketing efforts, including coordination with dealer associations and field offices.
Fischer was promoted to that position at Nissan in February 2007 after previously serving as director of market research and brand management, as he guided consumer and market research and customer satisfaction programs.
Along with other positions at Nissan North America, Fischer held marketing roles at Toyota Motor Corporation, Hill Holiday, Flair Communications, and Group Dynamics.
Fischer earned his undergraduate degree from Rutgers University in 1981, and later earned an MBA in marketing and finance from the University of California, Los Angeles in 1992.