Leading the effort is Michael Fiaschetti
, senior vice president, mid-Atlantic region.He
is responsible for the overall performance of health insurance products offered in the Central Pennsylvania and Lehigh Valley regions.His
position includes overseeing market and product performance management, marketing, provider relations and business and financial planning.Fiaschetti
has been in the health insurance industry for 16 years.He spent nine years with Keystone Health Plan Central, including two years as executive vice president and chief operating officer (COO) with full responsibility for running the health plan.He then spent three years as president and COO at HealthAmerica of Central Pennsylvania before joining Pennsylvania Blue Shield.
"We have a great team in place with decades of experience serving customers," Fiaschetti
said."We will be offering a fully-integrated health insurance product backed by the outstanding service Pennsylvania Blue Shield
customers have come to expect."Pennsylvania Blue Shield
expects to offer a complete health insurance program with both hospital and doctor coverage beginning with customers who renew their coverage on April 1, 2002.
"All our customers will have sufficient time and information when they renew their health care coverage over the next year," Fiaschetti
said."Pennsylvania Blue Shield
products and services, along with our doctor and hospital network, have always been the best and we will continue that tradition.We will have outstanding products for our customers and we are very confident we will be successful."
An experienced leadership teamPennsylvania Blue Shield
's new leadership team also includes:
"With our new management team in place, we intend to make our marketplace changes an easy transition for our customers," added Fiaschetti
Company BackgroundPennsylvania Blue Shield
has tripled in size over the last 20 years to employ nearly 5,900 employees in Central Pennsylvania
.Pennsylvania Blue Shield
has become one of the largest employers in the Central region.Its headquarters as well as dental and vision subsidiaries are located in Central Pennsylvania