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However, Mike Fiaschetti, senior vice president for the mid-Atlantic region with Pennsylvania Blue Shield, also known as Highmark, says Blue Shield has won "about 50 percent" of the former subscribers. He
said that before the split, Blue Shield underwrote only about 35 percent of the partnership's total premiums in the 21 counties, amounting to about $300 million in annual revenues.
Operating as a full-service insurer, those revenues jumped to $600 million in 2002 and are expected to reach $900 million this year, he
"We actually had a win from a revenue growth perspective," Fiaschetti
Meanwhile, local experts on health benefits offer mixed views on the impact of the insurers' split in the Harrisburg area.
Some point out that the region now has three major health insurers -- Capital Blue Cross, Highmark and Health America -- to choose from.
By performing various health screenings, we are able to alert people to their degrees of potential risk concerning our nation's most common and serious illnesses, including heart disease and diabetes," said Mike Fiaschetti, senior vice president, Mid-Atlantic Region, Pennsylvania Blue Shield."Helping people detect health conditions before they develop into health problems is a cost-effective way to improve community health while demonstrating Pennsylvania Blue Shield's mission of helping people live longer, better."
"In today's health care system, 95 percent of our costs are focused on disease and premature death.Educating the community about risk factors for developing illness and providing knowledge and tools to help people take personal responsibility for their lifestyle choices is a crucial element to reducing health risks and increasing quality of life," added Fiaschetti
Throughout the day, visitors had the opportunity to tour the bus and have their blood pressure screened and their body mass composition analyzed.The bus is Pennsylvania Blue Shield
's latest example of its commitment to serving the health and wellness needs of its customers and the communities in which the company operates.The bus will provide free health screenings exclusively to the 21-county region that comprises Central Pennsylvania and the Lehigh Valley.
More than 36 feet long and 11 feet high, the Health and Wellness Bus has been specially outfitted to include three separate health-screening areas, brochure racks and a television for use in health education.It is also equipped with a lift-entrance, making the bus fully accessible to handicapped or disabled visitors.
"The bus highlights Pennsylvania Blue Shield
's commitment to serving counties throughout the region," said Fiaschetti
."The mural has been painted to graphically illustrate this commitment to service." Pennsylvania Blue Shield
is an independent licensee of the Blue Cross Blue Shield Association
.For more information about Pennsylvania Blue Shield
, visit http://www.pablueshield.com/.
Business2Business - October '04
"It's clear that overcoming high health costs won't come from one new BIG idea, or any silver bullet," explains Michael Fiaschetti, Senior Vice President, Mid-Atlantic Region for High Mark Blue Shield.
"According to ex-US Treasurer Paul O'Neil," Mike Fiaschetti
says, "there is at least 50% waste in the health care system."
mcall.com - Health screening bus to visit Allentown Growers Market
"We're literally taking health and wellness on the road," said Mike Fiaschetti, senior vice president for Blue Shield's mid-Atlantic region.High readings of blood pressure, cholesterol and body fat can lead to some of the most common and serious illnesses, including heart disease and diabetes, he said.
If illness can be prevented, the effort "saves everyone a great deal of money," promotional materials about the bus said.
The bus made its debut in Harrisburg on June 17, where about 500 people including legislators received blood pressure and body fat readings.
After its stop in Allentown, the mobile medical office is scheduled to go to Lancaster and community events throughout the Lehigh Valley and central Pennsylvania.
Pennsylvania Blue Shield announces new leadership team
Leading the effort is Michael Fiaschetti, senior vice president, mid-Atlantic region.He is responsible for the overall performance of health insurance products offered in the Central Pennsylvania and Lehigh Valley regions.His position includes overseeing market and product performance management, marketing, provider relations and business and financial planning.Fiaschetti
has been in the health insurance industry for 16 years.He spent nine years with Keystone Health Plan Central, including two years as executive vice president and chief operating officer (COO) with full responsibility for running the health plan.He then spent three years as president and COO at HealthAmerica of Central Pennsylvania before joining Pennsylvania Blue Shield.
"We have a great team in place with decades of experience serving customers," Fiaschetti
said."We will be offering a fully-integrated health insurance product backed by the outstanding service Pennsylvania Blue Shield
customers have come to expect."Pennsylvania Blue Shield
expects to offer a complete health insurance program with both hospital and doctor coverage beginning with customers who renew their coverage on April 1, 2002.
"All our customers will have sufficient time and information when they renew their health care coverage over the next year," Fiaschetti
said."Pennsylvania Blue Shield
products and services, along with our doctor and hospital network, have always been the best and we will continue that tradition.We will have outstanding products for our customers and we are very confident we will be successful."
An experienced leadership teamPennsylvania Blue Shield
's new leadership team also includes:
"With our new management team in place, we intend to make our marketplace changes an easy transition for our customers," added Fiaschetti
Company BackgroundPennsylvania Blue Shield
has tripled in size over the last 20 years to employ nearly 5,900 employees in Central Pennsylvania
.Pennsylvania Blue Shield
has become one of the largest employers in the Central region.Its headquarters as well as dental and vision subsidiaries are located in Central Pennsylvania