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2016-05-05T00:00:00.000Z

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Michael A. Curmi

Head of Experiential Marketing - Chrysler, Jeep, Dodge, Ram Brands

Chrysler LLC

Direct Phone: (248) ***-****       

Email: m***@***.com

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Chrysler LLC

800 Chrysler Drive East

Auburn Hills, Michigan 48326

United States

Company Description

Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to com ... more

Find other employees at this company (10,482)

Background Information

Employment History

Executive Assistant To the Office of the Executive Vice President: Global Sales, Mrktg and Service

FCA US LLC

Busness Center Operations - Vice President's Staff

FCA US LLC

Financial Analyst

FCA US LLC

Senior Auditor

FCA US LLC

Dealership Education and Consultant

Ford Dealer Computer Services

Web References (44 Total References)


As Michael Curmi, head of ...

www.eventmarketer.com [cached]

As Michael Curmi, head of experiential marketing at Chrysler, puts it, "We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.

...
"We have really amped up our effort to get consumers into our vehicles and actually do a hands-on demonstration to educate them about the features and benefits and how the product can fit into their lives," Curmi says.
...
"We have such a robust set of data, and the data set goes back for a few years now, that I can get indicators on time in market, gender, age, whether it is a conquest target or a loyalty target," Curmi says.


Consumer test drives are among the ...

www.eventmarketer.com [cached]

Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. "We've really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle," he says. But just...


As Michael Curmi, head of ...

www.eventmarketer.com [cached]

As Michael Curmi, head of experiential marketing at Chrysler, puts it, “We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.


2014 Program - Event Marketing Summit 2014

emsummit.eventmarketer.com [cached]

Michael Curmi, Head of Experiential Marketing, Chrysler


Insights and Ideas - Event Marketing Summit 2014

emsummit.eventmarketer.com [cached]

Michael Curmi, Head of Experiential Marketing, Chrysler

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