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Michael A. Curmi

Head, Experiential Marketing

FCA US LLC

Direct Phone: (248) ***-****       

Email: m***@***.com

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FCA US LLC

1000 Chrysler Drive

Auburn Hills, Michigan 48326

United States

Company Description

FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells veh ... more

Find other employees at this company (4,604)

Background Information

Employment History

Head of Experiential Marketing - Chrysler, Jeep, Dodge, Ram Brands

Chrysler LLC

Web References (44 Total References)


As Michael Curmi, head of ...

www.eventmarketer.com [cached]

As Michael Curmi, head of experiential marketing at Chrysler, puts it, "We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.

...
"We have really amped up our effort to get consumers into our vehicles and actually do a hands-on demonstration to educate them about the features and benefits and how the product can fit into their lives," Curmi says.
...
"We have such a robust set of data, and the data set goes back for a few years now, that I can get indicators on time in market, gender, age, whether it is a conquest target or a loyalty target," Curmi says.


Consumer test drives are among the ...

www.eventmarketer.com [cached]

Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. "We've really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle," he says. But just...


As Michael Curmi, head of ...

www.eventmarketer.com [cached]

As Michael Curmi, head of experiential marketing at Chrysler, puts it, “We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.


2014 Program - Event Marketing Summit 2014

emsummit.eventmarketer.com [cached]

Michael Curmi, Head of Experiential Marketing, Chrysler


Insights and Ideas - Event Marketing Summit 2014

emsummit.eventmarketer.com [cached]

Michael Curmi, Head of Experiential Marketing, Chrysler

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