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This profile was last updated on 8/5/15  and contains information from public web pages and contributions from the ZoomInfo community.

Michael A. Curmi

Wrong Michael A. Curmi?

Head Experiential Marketing

Chrysler 200
Phone: (248) ***-****  
Email: m***@***.com
Chrysler LLC
1000 Chrysler Drive
Auburn Hills , Michigan 48326
United States

Company Description: Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar and Fiat vehicles and products....   more
Background

Employment History

  • Senior Manager, Entertainment Marketing
    Chrysler LLC
  • Head of Financial Analysis and Reporting - Network Operations
    Chrysler LLC
  • FCA Group Canada Inc.
  • Head Experiential Marketing
    Jeep Cherokee
  • Head of Experiential Marketing
    Fiat Chrysler Automobiles US
  • Head Experiential Marketing
    Dodge Corporate
  • Head Experiential Marketing
    Fiat 500
20 Total References
Web References
Experiential marketing is all about ...
www.berksmontnews.com, 23 Mar 2015 [cached]
Experiential marketing is all about engaging consumers with our brands through live experiences that create personal memories, said Michael Curmi, head of experiential marketing for Fiat Chrysler Automobiles US.
As Michael Curmi, head of ...
www.eventmarketer.com, 5 June 2014 [cached]
As Michael Curmi, head of experiential marketing at Chrysler, puts it, "We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.
...
"We have really amped up our effort to get consumers into our vehicles and actually do a hands-on demonstration to educate them about the features and benefits and how the product can fit into their lives," Curmi says.
...
"We have such a robust set of data, and the data set goes back for a few years now, that I can get indicators on time in market, gender, age, whether it is a conquest target or a loyalty target," Curmi says.
Event Marketer
www.eventmarketermag.com, 7 May 2014 [cached]
As Michael Curmi, head of experiential marketing at Chrysler, puts it, “We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.
Michael Curmi, who works as ...
www.timesindependent.com, 17 April 2014 [cached]
Michael Curmi, who works as Chrysler Group's head of experiential marketing, said that Moab Jeep Safari riders help the manufacturer develop its next generation of products.
"We love coming out to Moab," Curmi said.
2014 Program - Event Marketing Summit 2014
emsummit.eventmarketer.com, 19 Mar 2014 [cached]
Michael Curmi, Head of Experiential Marketing, Chrysler
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