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This profile was last updated on 12/5/2016 and contains contributions from the  Zoominfo Community.

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Wrong Michael Curmi?

Michael A. Curmi

Brand Experience Manager

JAGUAR LAND ROVER LIMITED

HQ Phone:  +44 121 347 2400

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

JAGUAR LAND ROVER LIMITED

Lode Lane

Solihull, West Midlands,B92 8NW

United Kingdom

Company Description

About Jaguar Land Rover Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world's premier luxury ...more

Background Information

Employment History

Head of Experiential Marketing - Chrysler, Jeep, Dodge, Ram Brands

FCA - North America


Head of Experiential Marketing - Chrysler, Jeep, Dodge, Ram Brands At Chrysler

Chrysler LLC


Head Experiential Marketing

The Dodge Company


Senior Manager

Fiat Chrysler Automobiles N.V.


Head of Financial Analysis and Reporting - Network Operations

FCA - North America


Web References(20 Total References)


www.berksmontnews.com

Experiential marketing is all about engaging consumers with our brands through live experiences that create personal memories, said Michael Curmi, head of experiential marketing for Fiat Chrysler Automobiles US.


www.eventmarketer.com

As Michael Curmi, head of experiential marketing at Chrysler, puts it, "We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.
"We have really amped up our effort to get consumers into our vehicles and actually do a hands-on demonstration to educate them about the features and benefits and how the product can fit into their lives," Curmi says. "We have such a robust set of data, and the data set goes back for a few years now, that I can get indicators on time in market, gender, age, whether it is a conquest target or a loyalty target," Curmi says.


www.eventmarketer.com

Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group.
"We've really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle," he says. But just...


www.eventmarketer.com

As Michael Curmi, head of experiential marketing at Chrysler, puts it, “We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.


emsummit.eventmarketer.com [cached]

Michael Curmi, Head of Experiential Marketing, Chrysler


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