Michael Curmi, Senior Manager, Chrysler LLC
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This profile was last updated on 5/20/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Mr Michael Curmi

Wrong Mr Michael Curmi?

Senior Manager

Chrysler Group
Phone: (248) ***-****  HQ Phone
Email: m***@***.com
Local Address: Los Angeles, California, United States
Chrysler LLC
1000 Chrysler Drive
Auburn Hills, Michigan 48326
United States

Company Description: Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and...   more
Background

Employment History

  • Dealership Education and Consultant
    Ford Dealer Computer Services

Board Memberships and Affiliations

  • Member
    Michigan State University - Financial Advisory Committee

Education

  • MBA , Finance & Supply Chain Management
    Michigan State University
  • BFA , Fine Arts
    Michigan State University
19 Total References
Web References
Event Marketer
www.eventmarketermag.com, 7 May 2014 [cached]
As Michael Curmi, head of experiential marketing at Chrysler, puts it, “We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.
Michael Curmi, who works as ...
www.timesindependent.com, 17 April 2014 [cached]
Michael Curmi, who works as Chrysler Group's head of experiential marketing, said that Moab Jeep Safari riders help the manufacturer develop its next generation of products.
"We love coming out to Moab," Curmi said.
2014 Program - Event Marketing Summit 2014
emsummit.eventmarketer.com [cached]
Michael Curmi, Head of Experiential Marketing, Chrysler
Consumer test drives are among the ...
www.eventmarketer.com [cached]
Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. "We've really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle," he says. But just...
As Michael Curmi, head of ...
www.eventmarketer.com [cached]
As Michael Curmi, head of experiential marketing at Chrysler, puts it, "We now collect complete and comprehensive sets of metrics and data whereas before it was more sampling data.
...
"We have really amped up our effort to get consumers into our vehicles and actually do a hands-on demonstration to educate them about the features and benefits and how the product can fit into their lives," Curmi says.
...
"We have such a robust set of data, and the data set goes back for a few years now, that I can get indicators on time in market, gender, age, whether it is a conquest target or a loyalty target," Curmi says.
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