is a digital media professional with more than 20 years experience in startups, business management, plus sales and marketing.
As an online advertising pioneer, Michael used his knowledge and industry insights to found the first online advertising security firm, ClickFacts.
secured two patents and was the winner of Silicon Valley Bank's Entrepreneur Showcase and STIRR's Most Innovative Company
Under Michael's guidance, ClickFacts
developed industry standards for malware-safe content.
landed such key clients and partnerships as NewsCorp
, Bank of America
, Lending Tree
, and created alliances with the IAB
(Internet Advertising Bureau), Online Trust Alliance
, National Cyber-Forensics & Training Alliance
(NCFTA) and Net Nanny/ContentWatch
Michael is a recognized expert in digital media and an industry pioneer, having held senior sales and business development positions at leading internet companies including: Internet Movie Database (acquired by Amazon), theglobe.com, Hollywood Stock Exchange (a subsidiary of Cantor Index Holdings) and FortuneCity.com.
As VP sales and business development at FortuneCity, he led the company to an IPO and a private-label service sale to Warner Bros.
In 1997, Michael founded and served as president of the first Internet Trade Association in San Francisco, the Society for Internet Advancement San Francisco (SIASF).
ran profitably with volunteer recruits until its membership base was rolled into the Bay Area Innovation Group
(BIG), an organization dedicated to championing innovation in digital marketing.
has written for many trade publications including iMedia
and Advertising Age
and has been quoted in major publications, including The New York Post
, AP Press
, The Wall Street Journal
, and CNET
has spoken at numerous industry events including AAAA
and has participated on several panels regarding the future of internet security, content quality and investment.
© 2015 Michael Caruso
All rights reserved.