Mike Battisto, President
is a direct marketing veteran.
has over 20 years experience helping direct response advertisers build successful lead generation campaigns.
Mike launched his career in the telecommunications arena working for MCI, US Cellular, and Ameritech.
While at Ameritech he
helped lead the company into e-commerce by building the first online store for Ameritech
Mike joined Target + Response in 1998.
He built and managed the company's Internet business, working with blue chip direct response companies such as Sears, ITT Technical Institutes, and E*Trade Bank (formerly TeleBank).
Mike's knowledge of direct marketing and his
ability to develop elegant solutions to complex business issues has helped solidify Target + Response
as a leader in performance-based direct response advertising.
Today, Target + Response
has expanded its pay-per-lead advertising services into a variety of media that generate quality sales leads, including radio, email, yellow pages and newspaper.
Mike received his MBA in 2007 from DePaul University Kellstadt Graduate School of Business.