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Last Update

2014-07-17T00:00:00.000Z

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Wrong Michael Anapolsky?

Michael Anapolsky

Sales Manager

Matrix Solutions Inc

HQ Phone: (403) 237-0606

Matrix Solutions Inc

Suite 200 150 - 13 Avenue Sw

Calgary, Alberta T2R 0V2

Canada

Company Description

Matrix provides integrated cost-effective solutions to meet the range of environmental, regulatory and strategic challenges faced by our clients. We apply professional and technologically sound expertise to all phases of the project life cycle. Our goal... more

Find other employees at this company (904)

Background Information

Employment History

Vice President
Media One

Manager
Gannett Co. , Inc.

Regional Vice President
Continental Cablevision

Affiliations

Founder
Anapolsky Associates Advertising

Web References (9 Total References)


Michael Anapolsky, Vice ...

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Michael Anapolsky, Vice President, MediaOne

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Michael Anapolsky, AdCom Information Services


Michael Anapolsky, Vice ...

www.stopatnothing.com [cached]

Michael Anapolsky, Vice President, MediaOne

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Michael Anapolsky, AdCom Information Services


Michael Anapolsky, Vice ...

www.stopatnothing.com [cached]

Michael Anapolsky, Vice President, MediaOne

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Michael Anapolsky, Vice President, MediaOne


Stop At Nothing: training organization/team building/management training/executive coaching

www.stopatnothing.com [cached]

Michael Anapolsky, Vice President, MediaOne

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Michael Anapolsky, Vice President, MediaOne


ADcom Information Systems

www.cableratings.com [cached]

That under-delivery for basic cable ranged from 10% to 15% to as much as 80% to 90%, with local broadcast stations taking the hardest ratings hits in ADcom results, says Michael Anapolsky, the VP-advertising for Continental's southeast region.

He says operators should supplement Nielsen data with ADcom's, using the latter as a tool with which to look at cable viewership.
...
When married to the qualitative data from ADcom's regular surveys of its metered households, advertisers can use the research for highly targeted purposes, according to Anapolsky and McFarland.
...
The service isn't inexpensive: Continental's Anapolsky would only say that the Jacksonville trial's price is "comparable" to what Continental pays Nielsen.

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