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Michael Anapolsky

HQ Phone: (403) 206-0553

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Matrix Solutions Inc

Suite 600 214 - 11 Ave. Sw

Calgary, Alberta T2R 0K1


Company Description

Matrix provides integrated cost-effective solutions to meet the range of environmental, regulatory and strategic challenges faced by clients. Matrix applies professional and technologically sound expertise to all phases of the project life cycle, to achie ... more

Find other employees at this company (940)

Background Information

Employment History

Vice President of Sales, Local Cable Systems

ADcom Information Services Inc


Gannett Co. , Inc.

Vice President and General Manager


Regional Vice President

Media One

Regional Vice President

Continental Cablevision


Sunshine Sports Network

Anapolsky Associates Advertising

Web References (6 Total References)

Michael Anapolsky, Vice ... [cached]

Michael Anapolsky, Vice President, MediaOne

Michael Anapolsky, AdCom Information Services

Stop At Nothing: training organization/team building/management training/executive coaching [cached]

Michael Anapolsky, Vice President, MediaOne

Michael Anapolsky, Vice President, MediaOne

ADcom Information Systems [cached]

That under-delivery for basic cable ranged from 10% to 15% to as much as 80% to 90%, with local broadcast stations taking the hardest ratings hits in ADcom results, says Michael Anapolsky, the VP-advertising for Continental's southeast region.

He says operators should supplement Nielsen data with ADcom's, using the latter as a tool with which to look at cable viewership.
When married to the qualitative data from ADcom's regular surveys of its metered households, advertisers can use the research for highly targeted purposes, according to Anapolsky and McFarland.
The service isn't inexpensive: Continental's Anapolsky would only say that the Jacksonville trial's price is "comparable" to what Continental pays Nielsen.

Auto ad firm opens Jax office - 2003-11-13 - The Business Journal of Jacksonville [cached]

A chance meeting with a mutual client led to a collaborative new effort between Jacksonville's Michael Anapolsky and City Lights Advertising, a Houston-based firm specializing in automobile dealerships.

Anapolsky, founder of Anapolsky Associates Advertising, this week opened a Jacksonville City Lights office and plans to hire eight to 12 salespeople this summer.
The company's business model allows City Lights to offer advertising deals for up to half off of traditional agency charges, Anapolsky said, "and the quality is every bit as good."
City Lights, Anapolsky says, was among the first to offer flat-fee, ala carte billing for all aspects of an advertising deal, including graphic design and layout of print ads, production of radio and television spots, and ad placement.
"There are models similar to this in other industries," he said, noting the financial industry began offering ala carte services when economic times got tight in recent years.
"Things change weekend to weekend in terms of [auto] sales," he said, noting City Lights' narrow focus allows for flexibility."Every person at City Lights becomes a subject matter expert."
City Lights serves 38 car dealerships in California, Colorado, Nevada, Texas, North Carolina and Washington, D.C., placing ads in more than 1,200 media outlets.Officials expect total 2003 billing to hit $48 million.
Anapolsky is a co-founder of The Sunshine Network and former regional vice president of Continental Cablevision and MediaOne.

Electronic Media Online -- Who Is News: Media & TV Personnel Moves [cached]

Michael Anapolsky to VP of sales, local cable systems, ADcom, from co-founder, Sunshine Sports Network.

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