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This profile was last updated on 7/17/2014 and contains contributions from the  Zoominfo Community.

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Wrong Michael Anapolsky?

Michael Anapolsky

Sales Manager

Matrix Solutions

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Matrix Solutions

Background Information

Employment History

Vice President of Sales, Local Cable Systems

ADcom Information Services Inc


Manager

Gannett Co. , Inc.


Vice President and General Manager

WJXE-TV 15


Regional Vice President

Media One


Regional Vice President

Continental Cablevision


Affiliations

Sunshine Sports Network

Co-Founder


Anapolsky Associates Advertising

Founder


Web References(6 Total References)


www.stopatnothing.com

Michael Anapolsky, Vice President, MediaOne
Michael Anapolsky, AdCom Information Services


www.stopatnothing.com [cached]

Michael Anapolsky, Vice President, MediaOneMichael Anapolsky, Vice President, MediaOne


www.cableratings.com [cached]

That under-delivery for basic cable ranged from 10% to 15% to as much as 80% to 90%, with local broadcast stations taking the hardest ratings hits in ADcom results, says Michael Anapolsky, the VP-advertising for Continental's southeast region. He says operators should supplement Nielsen data with ADcom's, using the latter as a tool with which to look at cable viewership. When married to the qualitative data from ADcom's regular surveys of its metered households, advertisers can use the research for highly targeted purposes, according to Anapolsky and McFarland. The service isn't inexpensive: Continental's Anapolsky would only say that the Jacksonville trial's price is "comparable" to what Continental pays Nielsen.


jacksonville.bizjournals.com [cached]

A chance meeting with a mutual client led to a collaborative new effort between Jacksonville's Michael Anapolsky and City Lights Advertising, a Houston-based firm specializing in automobile dealerships. > Anapolsky, founder of Anapolsky Associates Advertising, this week opened a Jacksonville City Lights office and plans to hire eight to 12 salespeople this summer. The company's business model allows City Lights to offer advertising deals for up to half off of traditional agency charges, Anapolsky said, "and the quality is every bit as good." City Lights, Anapolsky says, was among the first to offer flat-fee, ala carte billing for all aspects of an advertising deal, including graphic design and layout of print ads, production of radio and television spots, and ad placement. "There are models similar to this in other industries," he said, noting the financial industry began offering ala carte services when economic times got tight in recent years. "Things change weekend to weekend in terms of [auto] sales," he said, noting City Lights' narrow focus allows for flexibility."Every person at City Lights becomes a subject matter expert." City Lights serves 38 car dealerships in California, Colorado, Nevada, Texas, North Carolina and Washington, D.C., placing ads in more than 1,200 media outlets.Officials expect total 2003 billing to hit $48 million. Anapolsky is a co-founder of The Sunshine Network and former regional vice president of Continental Cablevision and MediaOne.


www.emonline.com [cached]

Michael Anapolsky to VP of sales, local cable systems, ADcom, from co-founder, Sunshine Sports Network.


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