Owner: Michael B. AbellMichael B. Abell combined over twenty years in broadcast management, sales and media negotiation and formed the "MBA Media Group."
The seven-year-old broadcast buying company was created with the idea of allowing clients a new way of planning and purchasing advertising airtime.MBA
takes pride in providing consultants who have an "insider's perspective" at the art of buying broadcast television, radio and cable. Michael's career consists of management and sales positions at the CBS Television Network; ABC owned and operated station sales, an NBC affiliate, independent stations and Cox cable.Abell began his media-buying career as a partner in M&M Media Services.
Michael's experience in broadcast led him to believe that the media departments and buyers themselves at the advertising agencies were the least appreciated and most inexperienced resource an advertising agency offers a client.This is in lieu of the buyers being responsible for millions of dollars in media placement."Advertising agencies take a very young and raw individual with little training and force them to face seasoned broadcast and cable sales professionals.This is unfair to both the client and employee," Abell
Abell feels it was time to turn his
experience and knowledge of the sales process in media toward the benefit of his