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Wrong Michael Aagard?

Michael Lykke Aagard

ContentVerve.

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Web References(8 Total References)


The seven types of B2B copywriter: which one is best for you? - Radix

radix-communications.com [cached]

If you've ever wondered whether your CTA button should say "Start your free trial" or "Start my free trial", ask a digital copywriter. (And yes, that single word change can have a huge impact - a 90% increase in conversions, according to this experiment by Michael Aagard of ContentVerve.)


Are you taking your site for granted? | digital balance

digitalbalance.com.au [cached]

Michael Aagard, Content Verve


framestr.com

Michael Aagard of ContentVerve shared a study in which he discovered that changing button text from second person ("get your free template") to the first person ("get my free template") resulted in a 90% increase in clicks!


Ready Themes

www.readythemes.com [cached]

Michael Aagard of Content Verve shared two tests in which he saw a 25 percent increase and a 90 percent increase in clicks on buttons that were written in the first person.


How to Create a Badass CTA... Everything You Need to Know About Button Design and Copy - Mind Heros

www.mindheros.com [cached]

In a test done by Michael Aagard of Content Verve changing the button copy on an unbounce landing page from start your free 30 day trial to start my free 30 day trial, resulted in a 90% increase in CTR.


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