logo

Last Update

This profile was last updated on 11/25/2012 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong Michael Aagaard?

Michael Aagaard

Research Partner

MECLABS LLC

HQ Phone:  (800) 517-5531

GET ZOOMINFO GROW

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

THANK YOU FOR DOWNLOADING!

computers
  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
    Wizard
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

MECLABS LLC

4315 Pablo Oaks Court

Jacksonville, Florida,32224

United States

Company Description

Founded in 1997 and based in Jacksonville, Florida, MECLABS Institute is the world's largest research institute dedicated to discovering how people make choices. MECLABS has been involved in direct Research Partnerships with companies throughout Asia, Europe...more

Web References(2 Total References)


high-impact-prospecting.com

To provide B2B marketers with a framework of content marketing tactics, MarketingSherpa reached out to two content marketing consultants: Michael Aagaard, self-described online copywriter, and LPO and testing fanatic, Contentverve; and Stephanie Tilton of Ten Ton Marketing.
Aagaard said his content strategy included video, but the central component was his blog because of the format. "People are used to it, and they are used to turning to blogs to get information," he stated. Aagaard suggested content topics be found by talking to clients and to internal resources in the company, such as the sales team. "There are a lot of resources within a company that you can go to and ask, 'So, what are the five most common questions?'" he said. "With those five questions, you have material for the first five articles." Aagaard explained the value in answering these types of questions is if your company is hearing these questions, most likely prospects are conducting Web searches for those questions as well. "If you have a match for that exact question, your material is going to pop up and (prospects are) going to find it, and they're going to read whatever you put out there," he said. Provide value It's also important to provide value with content marketing topics. "Don't just write descriptive articles where you are talking about a problem," Aagaard stated. Aagaard said you are still selling with PPC and email, but that the content channel is different. "The most powerful aspect of content marketing is that what you are doing is you're creating a method of advertising for yourself. A method of marketing where you don't really spend any time contacting clients or doing the footwork because you are putting all this content out there, they find it and they come to you," he said. Aagaard continued, "You're putting helpful content out there, and then they find that stuff and read what you are putting out there. Aagaard mentioned the usual suspects, Twitter and Facebook, but also offered specific tactics for two other social media platforms: Aagaard said one challenge to keeping a consistent content schedule can occur when the source of the content is coming from internal resources who might have a lot of expertise and experience in a particular topic, but not in putting that material into written form. He offered an action plan to deal with this possible roadblock: "One of the challenges is the whole concept of 'free,'" Aagaard said. Aagaard shared a conversation he had with an attendee at the MarketingSherpa Optimization Summit 2012 who had recently become a MECLABS (the parent company of MarketingSherpa) Research Partner. "I asked him how did you come across MarketingExperiments, and how did you start working with them? He said, 'Well, I've been watching the free Web clinics for six years, and I thought it was about time to contact them,'" Aagaard explained. He continued, "That's a long time nurturing a lead, but it totally paid off."


talkingbrand.com.au

Well, I was obviously so evangelistic about them when I got home that my partner Michael thought he'd get online and order a pair. (Not the pink girly ones.)
The opening case study of Michael Aagaard's 2013 Email Marketing Summit session presented us with this: simply changing the possessive determiner - from 'Start your free trial now' to 'Start MY free To write great call to action copy, Aagaard suggests that you focus on what they get versus what they have to part with... for example instead of 'Buy now' it could be 'Get instant access'.


Similar Profiles

city

Browse ZoomInfo's Business
Contact Directory by City

city

Browse ZoomInfo's
Business People Directory

city

Browse ZoomInfo's
Advanced Company Directory