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This profile was last updated on 8/5/2016 and contains contributions from the  Zoominfo Community.

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Wrong Michael Aagaard?

Michael Lykke Aagaard

Senior Conversion Optimizer

Unbounce

HQ Phone:  (888) 515-9161

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Unbounce

400-401 , West Georgia Street

Vancouver, British Columbia,V6B 5A1

Canada

Company Description

Unbounce is a self-serve hosted solution that provides marketers the means to easily create, publish and test landing pages without IT or software. What would normally take days or weeks can be done in hours or even minutes using Unbounce. Marketers choose fro...more

Background Information

Employment History

Senior Conversion Optimization Consultant

atcore.com


Affiliations

Conversion Rate Optimization

Founder


Content Verve

Senior Conversion Optimizer


Web References(105 Total References)


Should You Really Reduce Form Fields?

conversionxl.com [cached]

Michael Aagaard of Unbounce is well-known for his advocacy of conducting conversion research instead of relying on best practices.
Here's what he had to say on the subject of reducing form fields... Michael Aagaard, Unbounce: Above, Michael talked about a client he worked with, a case study he described in detail at CTA Conference this year. Before conducting conversion research, Michael assumed reducing the number of form fields from nine to six would increase conversions. After conducting conversion research, Michael found that, in his original treatment, he had removed the three forms visitors were most engaged with. In his second treatment, he decided to leave the number of fields at nine and tweak label copy to reduce friction instead.


February | 2016 | Anthony O'Donoghue

anthonyodonoghue.co.uk [cached]

We each had our own opinions, but to dig deeper we reached out to five colorful characters in the CRO space - Brian Massey, Angie Schottmuller, Peep Laja, Neil Patel and Unbounce's own Michael Aagaard - and asked them a simple question:
4. Michael Aagaard: "Focus on heuristic analysis." Self-confessed "split-test junkie" Michael Aagaard lives and breathes conversion. He's spent the past several years conducting hundreds of copy-based A/B tests, which he shares in the many interesting case studies on ContentVerve. Michael recently joined Unbounce as its Senior Conversion Rate Optimizer (catch him live at CTAConf 2016!). So how would Michael optimize a website in four hours?


July | 2016 | Anthony O'Donoghue

anthonyodonoghue.co.uk [cached]

Michael Aagaard:
Senior Conversion Optimizer at Unbounce


Digital marketing experts speaking at Conversion Conference 2016

www.conversionconference.com [cached]

Michael Aagaard
Michael Aagaard Unbounce, Senior Conversion Optimizer Michael Lykke Aagaard is a self-confessed split test junkie and landing page fanatic who's obsessed with finding out what really works in online marketing. He has spent years in the trenches optimizing and testing websites for companies ranging from small retailers to large international companies in diverse industries. He is known for his enthusiasm and hands-on approach to optimization and is a popular international speaker on the subject of CRO. Michael joined Unbounce in July 2015 after seven years as Founder of the popular ContentVerve consultancy.


6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

www.ironpaper.com [cached]

There was a recent webinar by Michael Aagaard of Unbounce about this topic, and he gave some wise thoughts.
Imagine the front door of your brick-and-mortar store is locked.


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