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Wrong Michael Aagaard?

Michael Lykke Aagaard

Senior Conversion Optimizer

Unbounce

HQ Phone:  (888) 515-9161

Email: m***@***.com

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Unbounce

400-401, West Georgia Street.

Vancouver, British Columbia,V6B 5A1

Canada

Company Description

Unbounce is the leading DIY Landing Page Platform for Marketers. We're located in Gastown, one of Vancouver's best neighbourhoods, and we're looking to fill the following positions immediately: UX Designer/DeveloperInternet Marketeer... more.

Find other employees at this company (226)

Background Information

Employment History

Senior Conversion Optimization Consultant

atcore.com


Affiliations

ContentVerve

Senior Conversion Optimizer


Web References(65 Total References)


marketinglights.com

However, while these quotes are inspirational, we decided to mine three of marketing's current minds - Flint McGlaughlin, Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter and Michael Aagaard, Senior Conversion Optimizer, Unbounce -to give some more concrete advice.
Michael Aagaard, Senior Conversion Optimizer, Unbounce: Aagaard: I think many companies are stuck in a "tactics grind" where they are in constant panic mode, focusing only on how to put out the most immediate fires. Aagaard: Stay away from shiny objects and focus on initiatives that will actually help you achieve your business goals.


www.poweredbysearch.com

Michael Aagaard - Senior Conversion Optimizer, Unbounce


wisestamp.com

~ Michael Aagaard, Unbounce


anthonyodonoghue.co.uk

Michael Aagaard:
Senior Conversion Optimizer at Unbounce


www.jhwebworks.com

You're tuned in to Conversion Conference 2016 and a presentation by Michael Aagaard of Unbounce.
He loves that quote by Einstein because it relates to CRO. The story he's going to tell today is about how we can change our mindset to just straight testing and broadening it to understanding the problem. He starts us off viewing a landing page with lead capture form. Being a conversion optimizer, he wanted to optimize the page. He removed three of the fields on what he'd call a monster form. The result was 14% lower conversions. Ouch! So next he went looking at where the drop off occurs on the form. He found which form fields had low interaction and high drop-off and addressed them by rearranging the order of the fields (putting ones that were a low commitment higher up) and tweaked label copy.


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