"The moves [that we have taken] focused on a corporate plan to equip us for the 21st Century", explained Melvyn Hazell, managing director of Rotalink.
The development he
speaks of has been underway for more than five years, and has resulted in the company transitioning from a local outfit into a worldwide force.
Perhaps one of the main reasons for this global success is down to Rotalink's responsiveness to customer requirements.
noted that, unlike major corporations, they â€˜can - and do', negotiate on the spot to satisfy specific customer requirements.
Unlike many other organisations, where a plethora of persons would have to be contacted (resulting in just as many contracts being drawn up), this empowers Rotalink
to fully negotiate with the client as deemed appropriate.
"OEMs find it very easy to work with us, and often do", Hazell
also noted that, "There is also a chip option for full system integration".
Recently, the Red Drive has been successfully installed in a peristaltic pumps application, but Hazell
was keen to add that, "Red Drive is ideal for any machine that benefits from any degree of automation; including vending machines, for example.
Ultimately, it is so versatile that it could be used for practically anything".
It seemed logical that Rotalink
would be proud of its British heritage, but Hazell
stated that, "You have to be global.