Recent changes in corporate procurement practices have made certification more valuable, says Melody Christensen, the majority owner of FILTER/TALENT, a Seattle-based firm that provides temporary staff to companies needing designers, project managers and other creative talent.
"Certification has allowed us to get to know the corporate folks better at a time when they are trying to cut budgets and streamline invoices.
Many are going to vendor management systems in which one vendor gets to fill all the jobs.
Certification keeps us on the short list.
Three years ago it didn't matter so much, but now it does."
says certification has allowed her
to retain her
business with corporations like Microsoft, Starbucks and Boeing
even as they reduce vendors, but it has also opened the door to new contracts.
She now provides staffing to Washington Mutual thanks to that company's interest in working with WBEs.