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Melissa Woody, vice president for tourism development for the Cleveland/Bradley Chamber of Commerce, said lodging tax data shows summer is the peak time for hotel stays in Cleveland.
"We love those great events that are bringing people in on a regular basis," Woody said.
"Lee University brings in people for Lee Day and graduation, events, parents visits and things like that."
Based on information from Omega Center International reservations and projection data, in one year 33,000 will attend events there, Woody said.
"So if you are looking at hotels, we have 1,700 hotel rooms.
If you've got an event with 3,500 people there, even if you are doubling up rooms … you are overflowing (hotels) with those events to the next exit," Woody said.
Travelers who stay in Cleveland before driving to their final destination also contribute to summer tourism numbers.
"We are right in the middle of Interstate 75 as it stretches from Michigan to Florida," Woody said.
"They want to stop where there is some activity and some nice brand hotels."
Throughout the year, corporate meetings held by Bradley County's 14 Fortune 500 companies and four Fortune 1,000 companies also contribute to hotel stays.
Woody said organizations such as the Church of God World Missions and its international offices also hold large meetings with people coming in from out of town.
Woody has also been getting Cleveland onto statewide trails and promoting existing activities to continue tourism growth.
"I think residents just don't realize how much traffic we have in our hotels," Woody said.
Olin had expanded," Woody said.
"Also at the same time, Perry Stone Ministries had finished the Omega Center."
Woody said tourism in Tennessee has "a huge drop-off when school starts.
She said this is why she is supportive of a later school start date.
A recent approval at the state level for Bradley County to increase the local lodging tax by 2 percent has brought some concern for Woody and her colleagues.
"It is important that we stay competitive," Woody said.
"Efforts to preserve our 'sense of place' help to protect the charm that makes our historic downtown special," said Melissa Woody, vice president of tourism development for the Cleveland/Bradley County Chamber of Commerce.
"Visitors love a charming downtown and we love visitors!"
"This is a step in the right direction to draw attention to our beautiful historic downtown with unique architecture and stories," Woody continued.