That statistic makes a lot of sense to Melissa Packman, CEO of addONE Marketing Solutions LLC, an Atlanta firm that provides contract workers for the marketing industry.
â€œWe were wondering what the economy would do to our business,â€ she
said, â€œand 2009 was our best year ever.â€
Founded in 1998 by Packman, who had worked in consumer affairs for The Coca-Cola Co., the company initially provided administrative employees, but has grown and expanded its offerings over the past 12 years.
The firm currently keeps 35 to 40 people employed on projects for clients like Coca-Cola, Beazer Homes
, CIBA Vision Corp.
and Delta Air Lines Inc.
According to Packman
, marketing is the perfect industry for contract workers, because of the project nature of the business.
agreed contracting is â€œa great way to try somebody outâ€ and has the additional benefit of â€œno HR nightmare of firingâ€ if a contractor doesnâ€™t work out.
is hopeful an upswing in marketing bodes well for the economy as whole. â€œWe are starting to see the budgets come back,â€ she
said. â€œCompanies are saying, â€˜Weâ€™ve got to promote what we do,â€™ â€œ she
said. â€œYou donâ€™t want to spend money the wrong way.â€