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2016-06-01T00:00:00.000Z

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Melissa Packman

Owner and Chief Executive Officer

addONE Marketing Solutions LLC

Direct Phone: (678) ***-****       

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addONE Marketing Solutions LLC

3207 Teaberry Way

Marietta, Georgia 30068

United States

Company Description

addONE Marketing was founded in 1998 as a resource to provide supplemental marketing support. Early projects were administrative in nature, including consumer data entry, POS tracking and proofreading. We performed any task that would free up marketing ma ... more

Find other employees at this company (20)

Background Information

Employment History

Operations Manager, Consumer Communications

The Coca-Cola Company

Affiliations

Member
American Marketing Association

Member
Women's Business Enterprise National Council

Education

bachelor's degree

Economics and Spanish

Furman University

Web References (31 Total References)


Bios - addONE Marketing

www.add1marketing.com [cached]

Melissa Packman

Founder and Chief Executive Officer As the founder and Chief Executive Officer of addONE Marketing Solutions, Melissa Packman is responsible for leadership, strategy, recruitment, project management and growth of this premier resource for veteran marketing talent. Melissa directs cross-functional teams for her clients and provides the supplemental people power needed to manage projects or address staffing shortages. Backed by over 15 years of consumer packaged goods experience, she executes a comprehensive variety of initiatives including promotions and media, as well as brand, shopper, customer, sponsorship and cause marketing. Prior to founding addONE in 1998, Melissa worked for The Coca-Cola Company, beginning as a coordinator in Consumer Affairs and working her way up to Operations Manager. She is a member of the American Marketing Association and graduated from Furman University with a bachelor's degree in Economics and Spanish.


In the guest chair: The CEO ...

danabarrett.com [cached]

In the guest chair: The CEO of addONE Marketing Solutions, Melissa Packman, joined us in the studio today to all things marketing and outsourcing.


One of our longtime Fortune 100 ...

add1marketing.com [cached]

One of our longtime Fortune 100 clients nominated addONE Marketing and founder, Melissa Packman, for the Greater Women's Council Advocate of the Year award. Women's Business Enterprise National Council (WBENC), the nation's leading advocate for women-owned businesses...


HR Leadership Assessment, Development, Coaching & Workshops | HBDI Birkman Consultants | Press About ISHR

ishrgroup.com [cached]

Melissa Packman, also a former Coke marketing professional, had so much success as an independent contractor, she started addONE Marketing. She places women - and a few men - in contract assignments for Coke, Beazer Homes and other companies. Packman pitches to companies the advantages of contracting. First, it's cheaper. The company does not have to pay benefits. Second, Packman guarantees an experienced professional. "We jump in as a seamless member of the team," she says.

...
Though Packman keeps her professionals busy, gaps between contracts are not uncommon. Packman specializes in marketing, but other firms place contract workers in human resources, accounting, finance, IT and public relations. The key is to have enough expertise to be able to dive into a contracting position with little direction or hand-holding. Women who have embraced contracting say they do it for the flexibility. "They can manage their time and their lives a whole lot better than they did before," Packman says.


HR Strategies & Solutions

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That statistic makes a lot of sense to Melissa Packman, CEO of addONE Marketing Solutions LLC, an Atlanta firm that provides contract workers for the marketing industry.

“We were wondering what the economy would do to our business,� she said, “and 2009 was our best year ever.�
Founded in 1998 by Packman, who had worked in consumer affairs for The Coca-Cola Co., the company initially provided administrative employees, but has grown and expanded its offerings over the past 12 years.
The firm currently keeps 35 to 40 people employed on projects for clients like Coca-Cola, Beazer Homes, CIBA Vision Corp. and Delta Air Lines Inc.
Valuing flexibility
According to Packman, marketing is the perfect industry for contract workers, because of the project nature of the business.
...
Packman agreed contracting is “a great way to try somebody out� and has the additional benefit of “no HR nightmare of firing� if a contractor doesn’t work out.
...
Packman said she is hopeful an upswing in marketing bodes well for the economy as whole. “We are starting to see the budgets come back,� she said. “Companies are saying, ‘We’ve got to promote what we do,’ “ she said. “You don’t want to spend money the wrong way.�

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