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This profile was last updated on 10/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Melissa Packman

Wrong Melissa Packman?

Founder and Chief Executive Offic...

addONE Marketing Solutions LLC
3207 Teaberry Way
Marietta, Georgia 30068
United States

Company Description: addONE Marketing Solutions provides the supplemental people power that clients need to manage projects or address staffing shortages by temporarily adding one or...   more
Background

Employment History

Education

  • bachelor's degree , Economics and Spanish
    Furman University
25 Total References
Web References
Bios - addONE Marketing
www.add1marketing.com, 12 Oct 2014 [cached]
Melissa Packman
Founder and Chief Executive Officer As the founder and Chief Executive Officer of addONE Marketing Solutions, Melissa Packman is responsible for leadership, strategy, recruitment, project management and growth of this premier resource for veteran marketing talent. Melissa directs cross-functional teams for her clients and provides the supplemental people power needed to manage projects or address staffing shortages. Backed by over 15 years of consumer packaged goods experience, she executes a comprehensive variety of initiatives including promotions and media, as well as brand, shopper, customer, sponsorship and cause marketing. Prior to founding addONE in 1998, Melissa worked for The Coca-Cola Company, beginning as a coordinator in Consumer Affairs and working her way up to Operations Manager. She is a member of the American Marketing Association and graduated from Furman University with a bachelor's degree in Economics and Spanish.
One of our longtime Fortune 100 ...
www.add1marketing.com, 12 Oct 2014 [cached]
One of our longtime Fortune 100 clients nominated addONE Marketing and founder, Melissa Packman, for the Greater Women's Council Advocate of the Year award. Women's Business Enterprise National Council (WBENC), the nation's leading advocate for women-owned businesses held and annual awards ceremony late last year. Melissa was nominated for her "extraordinary efforts to assist and support WBE business owners," which she said was a "humbling, and unexpected honor. Congrats to Melissa and addONE Marketing on this high honor....
HR Strategies & Solutions
www.hrsas.com, 19 Nov 2012 [cached]
That statistic makes a lot of sense to Melissa Packman, CEO of addONE Marketing Solutions LLC, an Atlanta firm that provides contract workers for the marketing industry.
“We were wondering what the economy would do to our business,†she said, “and 2009 was our best year ever.â€
Founded in 1998 by Packman, who had worked in consumer affairs for The Coca-Cola Co., the company initially provided administrative employees, but has grown and expanded its offerings over the past 12 years.
The firm currently keeps 35 to 40 people employed on projects for clients like Coca-Cola, Beazer Homes, CIBA Vision Corp. and Delta Air Lines Inc.
Valuing flexibility
According to Packman, marketing is the perfect industry for contract workers, because of the project nature of the business.
...
Packman agreed contracting is “a great way to try somebody out†and has the additional benefit of “no HR nightmare of firing†if a contractor doesn’t work out.
...
Packman said she is hopeful an upswing in marketing bodes well for the economy as whole. “We are starting to see the budgets come back,†she said. “Companies are saying, ‘We’ve got to promote what we do,’ “ she said. “You don’t want to spend money the wrong way.â€
One of our longtime Fortune 100 ...
www.add1marketing.com, 12 Oct 2014 [cached]
One of our longtime Fortune 100 clients nominated addONE Marketing and founder, Melissa Packman, for the Greater Women's Council Advocate of the Year award. Women's Business Enterprise National Council (WBENC), the nation's leading advocate for women-owned businesses held and annual awards ceremony late last year. Melissa was nominated for her "extraordinary efforts to assist and support WBE business owners," which she said was a "humbling, and unexpected honor."
Congrats to Melissa and addONE Marketing on this high honor. As addONE Marketing grows and evolves, so does Melissa and her team. She's very involved with the Network for Executive Women, realizing the power of aligning her company with like-minded industrious women. She was recently chosen for NEW's 2015 leadership team and continues to advocate for women and their businesses.
One of our longtime Fortune 100 ...
www.add1marketing.com, 12 Oct 2014 [cached]
One of our longtime Fortune 100 clients nominated addONE Marketing and founder, Melissa Packman, for the Greater Women's Council Advocate of the Year award. Women's Business Enterprise National Council (WBENC), the nation's leading advocate for women-owned businesses held and annual awards ceremony late last year. Melissa was nominated for her "extraordinary efforts to assist and support...
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