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This profile was last updated on 7/7/14  and contains information from public web pages and contributions from the ZoomInfo community.

Melissa Packman

Wrong Melissa Packman?

Founder and Chief Executive Offic...

addONE Marketing Solutions , LLC
3207 Teaberry Way
Marietta, Georgia 30068
United States

Company Description: addONE Marketing Solutions provides the supplemental people power that clients need to manage projects or address staffing shortages by temporarily adding one or...   more
Background

Employment History

Education

  • bachelor's degree , Economics and Spanish
    Furman University
22 Total References
Web References
Bios - addONE Marketing
www.add1marketing.com, 27 Jan 2014 [cached]
Melissa Packman
Founder and Chief Executive Officer As the founder and Chief Executive Officer of addONE Marketing Solutions, Melissa Packman is responsible for leadership, strategy, recruitment, project management and growth of this premier resource for veteran marketing talent. Melissa directs cross-functional teams for her clients and provides the supplemental people power needed to manage projects or address staffing shortages. Backed by over 15 years of consumer packaged goods experience, she executes a comprehensive variety of initiatives including promotions and media, as well as brand, shopper, customer, sponsorship and cause marketing. Prior to founding addONE in 1998, Melissa worked for The Coca-Cola Company, beginning as a coordinator in Consumer Affairs and working her way up to Operations Manager. She is a member of the American Marketing Association and graduated from Furman University with a bachelor's degree in Economics and Spanish.
HR Strategies & Solutions
www.hrsas.com, 19 Nov 2012 [cached]
That statistic makes a lot of sense to Melissa Packman, CEO of addONE Marketing Solutions LLC, an Atlanta firm that provides contract workers for the marketing industry.
“We were wondering what the economy would do to our business,†she said, “and 2009 was our best year ever.â€
Founded in 1998 by Packman, who had worked in consumer affairs for The Coca-Cola Co., the company initially provided administrative employees, but has grown and expanded its offerings over the past 12 years.
The firm currently keeps 35 to 40 people employed on projects for clients like Coca-Cola, Beazer Homes, CIBA Vision Corp. and Delta Air Lines Inc.
Valuing flexibility
According to Packman, marketing is the perfect industry for contract workers, because of the project nature of the business.
...
Packman agreed contracting is “a great way to try somebody out†and has the additional benefit of “no HR nightmare of firing†if a contractor doesn’t work out.
...
Packman said she is hopeful an upswing in marketing bodes well for the economy as whole. “We are starting to see the budgets come back,†she said. “Companies are saying, ‘We’ve got to promote what we do,’ “ she said. “You don’t want to spend money the wrong way.â€
former employees | HR Strategies & Solutions
www.hrsas.com, 22 Mar 2010 [cached]
That statistic makes a lot of sense to Melissa Packman, CEO of addONE Marketing Solutions LLC, an Atlanta firm that provides contract workers [...]
addONE Marketing Solutions Earns Women’s Business Enterprise National Council Certification - addONE Marketing
www.add1marketing.com, 1 May 2010 [cached]
Melissa Packman, CEO and founder of addONE Marketing Solutions, said, "As a marketing staffing firm, we believe being a member of WBENC will allow us to spread our message of the benefits of employing supplemental marketing staff to a wider audience. Packman went on to say, "Smart corporations seek out WBENC-certified suppliers because they will have access to quality vendors and meet corporate diversity goals at the same time."
Women-owned businesses total over 8 million, or 28% of all American businesses, according to The Center for Women's Business Research, representing a huge talent source for corporations. The WBENC certification process identifies qualified businesses, eliminating the time and expense associated with searching on one's own. addONE Marketing is made up of marketers with 10+ years of diverse marketing experience, making the firm especially attractive to medium and large corporations with staffing challenges, such as filling a maternity leave or handling a special project on a part-time, long-term or full-time basis. "We provide a strategic staffing solution to companies; WBENC certification provides an added link to those companies", continued Packman.
Recession Fuels addONE Marketing Solutions Growth Beyond Atlanta - addONE Marketing
www.add1marketing.com, 24 June 2009 [cached]
Melissa Packman, CEO and founder of addONE Marketing Solutions, said, "Because we have a deep talent pool of senior-level marketers with diverse backgrounds, we're able to quickly and cost-effectively match the right consultant for the project, especially important during an economic downturn. Continued Packman, "I founded addONE Marketing because I saw the need to help companies meet competitive marketplace demands on their terms-we place marketing talent on a part-time, long-term, or even full-time basis-whatever the client needs."
...
Packman clearly states, "We know our consultants personally; we've worked with most of them or they have come highly recommended. According to Packman, "addONE Marketing is about building long-term relationships.
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