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2015-12-29T00:00:00.000Z

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Wrong Melissa Minihan?

Melissa Minihan Bledsoe

Vice President, Marketing - Su

INVISTA Company

Direct Phone: (770) ***-****       

Email: m***@***.com

INVISTA Company

INVISTA Building 4123 East 37Th Street North

Wichita, Kansas 67220

United States

Company Description

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers ... more

Find other employees at this company (4,081)

Background Information

Employment History

Director of Marketing and Business Operations
The Home Depot Inc.

Director, Marketing
Newell Rubbermaid Inc.

Partner
Worldwide Business Research Limited

Vice President Marketing
Stainmaster

Position, Management Consulting
Ernst & Young LLP

Affiliations

Board Member
Scholarships Inc

Board Member
Possible Woman Foundation International Inc

Education

Bachelor's of Science
Computer Science
University of Florida

Executive MBA

Emory's Goizueta business school

degree
management information sciences
University of Florida

Web References (44 Total References)


July 29, 2013-Delia Passi, founder of ...

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


Interviews - FloorDaily.net

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


Interviews - FloorDaily.net

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


[Kennesaw, Ga.] Invista Surfaces, ...

www.floorcoveringweekly.com [cached]

[Kennesaw, Ga.] Invista Surfaces, a segment of Invista Performance Surfaces and Materials (PS&M) and maker of Stainmaster and Antron carpet fibers, has introduced Melissa Minihan to its marketing team.

Melissa Minihan joins Invista as vice president of marketing, Invista Surfaces, for its Stainmaster and Antron brands. In this role, Minihan will lead customer insight, promotions and brand strategies that create value for our customers, and which build upon the equity in the 25 year strong Stainmaster brand and over 40 year strong Antron brand.
Minihan comes to Invista with experience in channel marketing, shopper marketing, brand marketing, digital marketing and strategic planning. Most recently, she was director of channel marketing at Newell Rubbermaid, where she developed deep market, shopper and channel insights to build brand equity and increase revenue at the point-of-sale with innovative shopper solutions across multiple distribution channels and multiple brands. Prior to that, Minihan was a senior manager at The Home Depot in Atlanta, where she was responsible for developing and executing marketing strategies for product, brand and promotional initiatives for a decorative lighting and plumbing private label brand (designed in-house) and over 80 national brands. In addition, while at The Home Depot, she led the marketing strategies for the customer experience and marketing on homedepot.com.
"We continue to invest in people, assets, marketing, planning, R&D and other resources that are required to accelerate our pace of innovation and which create value for our customers. Bringing Melissa onto our team is an example of our seeking best knowledge, which is one of the Market Based Management (MBM) principles that guides the decisions we make," said Steve Griffith, chief marketing officer of Invista Surfaces.
...
"We're confident that the knowledge and experience Melissa brings to the marketing team and to our customers will add a tremendous amount of value to the offerings we bring to the markets we serve."


"We are honored to receive a ...

www.floorcoveringweekly.com [cached]

"We are honored to receive a MAX Award for our integrated marketing campaign centered on engaging retailers and consumers in the UnShame Your Pet movement," said Melissa Minihan, vice president of marketing for STAINMASTER® carpet. "Families love their pets, and homes today have more pets than children. STAINMASTER® PetProtect® carpet and cushion system allows pets to live guilt free in their homes."

The UnShame Your Pet campaign delivered a 30 percent increase in engagement rates, salience and persuasion versus competitors in the market during 2014. Based on volume and market share growth, STAINMASTER® PetProtect® carpet and cushion system is one of the fastest growing new products in the soft flooring category. "Retailers and sales associates are still showing excitement about selling STAINMASTER® PetProtect® carpet and cushion system to their pet-loving customers," added Minihan.

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USD 320 PLC

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