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Wrong Melissa Minihan?

Melissa Minihan

Vice President Marketing-Intimate Apparel


Direct Phone: (770) ***-****       

Email: m***@***.com

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INVISTA Building 4123 East 37Th Street North

Wichita, Kansas 67220

United States

Company Description

With leading brands including LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyeste ... more

Find other employees at this company (4,981)

Background Information

Employment History

Position, Management Consulting

Ernst & Young LLP

Director, Marketing

Newell Rubbermaid Inc.

Director of Marketing and Business Operations

The Home Depot Inc.


Worldwide Business Research Limited


Board Member
Emerge Scholarships Inc

Board Member
Possible Woman Foundation International Inc


Bachelor's of Science

Computer Science

University of Florida

Executive MBA

Emory's Goizueta business school


management information sciences

University of Florida

Web References (26 Total References)

Pace is also a strong fit ... [cached]

Pace is also a strong fit with our Market Based Management culture, which is critically important to how we are successful" INVISTA's Vice President of Global Marketing Melissa Minihan said.

July 29, 2013-Delia Passi, founder of ... [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.

Interviews - [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.

[Kennesaw, Ga.] Invista Surfaces, ... [cached]

[Kennesaw, Ga.] Invista Surfaces, a segment of Invista Performance Surfaces and Materials (PS&M) and maker of Stainmaster and Antron carpet fibers, has introduced Melissa Minihan to its marketing team.

Melissa Minihan joins Invista as vice president of marketing, Invista Surfaces, for its Stainmaster and Antron brands. In this role, Minihan will lead customer insight, promotions and brand strategies that create value for our customers, and which build upon the equity in the 25 year strong Stainmaster brand and over 40 year strong Antron brand.
Minihan comes to Invista with experience in channel marketing, shopper marketing, brand marketing, digital marketing and strategic planning. Most recently, she was director of channel marketing at Newell Rubbermaid, where she developed deep market, shopper and channel insights to build brand equity and increase revenue at the point-of-sale with innovative shopper solutions across multiple distribution channels and multiple brands. Prior to that, Minihan was a senior manager at The Home Depot in Atlanta, where she was responsible for developing and executing marketing strategies for product, brand and promotional initiatives for a decorative lighting and plumbing private label brand (designed in-house) and over 80 national brands. In addition, while at The Home Depot, she led the marketing strategies for the customer experience and marketing on
"We continue to invest in people, assets, marketing, planning, R&D and other resources that are required to accelerate our pace of innovation and which create value for our customers. Bringing Melissa onto our team is an example of our seeking best knowledge, which is one of the Market Based Management (MBM) principles that guides the decisions we make," said Steve Griffith, chief marketing officer of Invista Surfaces.
"We're confident that the knowledge and experience Melissa brings to the marketing team and to our customers will add a tremendous amount of value to the offerings we bring to the markets we serve."

"Pet owners love their pets, but ... [cached]

"Pet owners love their pets, but our consumer research shows they want tidier pet-friendly living spaces," said Melissa Minihan, Stainmaster vice president of marketing.

Invista research showed that pet owners want stain resistant and easy-to-clean carpet, and easy removal of pet accidents and pet odors when cleaning their carpet and quick and easy pet hair removal, according to Minihan. "The Stainmaster PetProtect system can serve as a solution for today's households that consider pets to be part of the family."
Along with stains and odors, pet hair is even easier to remove from Stainmaster PetProtect carpet, according to Invista's laboratory testing. "This means more pet hair in your vacuum and reduced pet hair on your clothes, something almost every pet owner will appreciate," added Minihan.
The launch will start in Stainmaster Flooring Centers and Showcase dealers as well as other retailers and will be in Lowes after some lead-time for aligned dealers, Minihan noted.

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