About | Free Trial

Last Update

2016-06-16T00:00:00.000Z

This profile was last updated on .

Is this you? Claim your profile.

Wrong Melissa Minihan?

Melissa Minihan

Vice President of Global Marketing

INVISTA Company

Direct Phone: (770) ***-****       

Email: m***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

INVISTA Company

INVISTA Building 4123 East 37Th Street North

Wichita, Kansas 67220

United States

Company Description

With leading brands including LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyeste ... more

Find other employees at this company (4,168)

Background Information

Employment History

Position, Management Consulting

Ernst & Young LLP

Director, Marketing

Newell Rubbermaid Inc.

Senior Manager

The Home Depot Inc.

Partner

Worldwide Business Research Limited

Affiliations

Board Member
Scholarships Inc

Board Member
Possible Woman Foundation International Inc

Education

Bachelor's of Science

Computer Science

University of Florida

Executive MBA

Emory's Goizueta business school

degree

management information sciences

University of Florida

Web References (44 Total References)


July 29, 2013-Delia Passi, founder of ...

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


Interviews - FloorDaily.net

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


Interviews - FloorDaily.net

www.floordaily.net [cached]

July 29, 2013-Delia Passi, founder of the Women's Choice Award; Melissa Minihan, VP of Marketing with Invista; and Kemp Harr, discuss last week's news that Stainmaster had won the 2013 Women's Choice Award.


[Kennesaw, Ga.] Invista Surfaces, ...

www.floorcoveringweekly.com [cached]

[Kennesaw, Ga.] Invista Surfaces, a segment of Invista Performance Surfaces and Materials (PS&M) and maker of Stainmaster and Antron carpet fibers, has introduced Melissa Minihan to its marketing team.

Melissa Minihan joins Invista as vice president of marketing, Invista Surfaces, for its Stainmaster and Antron brands. In this role, Minihan will lead customer insight, promotions and brand strategies that create value for our customers, and which build upon the equity in the 25 year strong Stainmaster brand and over 40 year strong Antron brand.
Minihan comes to Invista with experience in channel marketing, shopper marketing, brand marketing, digital marketing and strategic planning. Most recently, she was director of channel marketing at Newell Rubbermaid, where she developed deep market, shopper and channel insights to build brand equity and increase revenue at the point-of-sale with innovative shopper solutions across multiple distribution channels and multiple brands. Prior to that, Minihan was a senior manager at The Home Depot in Atlanta, where she was responsible for developing and executing marketing strategies for product, brand and promotional initiatives for a decorative lighting and plumbing private label brand (designed in-house) and over 80 national brands. In addition, while at The Home Depot, she led the marketing strategies for the customer experience and marketing on homedepot.com.
"We continue to invest in people, assets, marketing, planning, R&D and other resources that are required to accelerate our pace of innovation and which create value for our customers. Bringing Melissa onto our team is an example of our seeking best knowledge, which is one of the Market Based Management (MBM) principles that guides the decisions we make," said Steve Griffith, chief marketing officer of Invista Surfaces.
...
"We're confident that the knowledge and experience Melissa brings to the marketing team and to our customers will add a tremendous amount of value to the offerings we bring to the markets we serve."


"We are honored to receive a ...

www.floorcoveringweekly.com [cached]

"We are honored to receive a MAX Award for our integrated marketing campaign centered on engaging retailers and consumers in the UnShame Your Pet movement," said Melissa Minihan, vice president of marketing for STAINMASTER® carpet. "Families love their pets, and homes today have more pets than children. STAINMASTER® PetProtect® carpet and cushion system allows pets to live guilt free in their homes."

The UnShame Your Pet campaign delivered a 30 percent increase in engagement rates, salience and persuasion versus competitors in the market during 2014. Based on volume and market share growth, STAINMASTER® PetProtect® carpet and cushion system is one of the fastest growing new products in the soft flooring category. "Retailers and sales associates are still showing excitement about selling STAINMASTER® PetProtect® carpet and cushion system to their pet-loving customers," added Minihan.

Similar Profiles

Other People with this Name

Other people with the name Minihan

Billy Minihan
Tegral Building Products Ltd

Neal Minihan
BAGLY INC

Margaret Minihan
McGehee School

Joshua Minihan
Reece Pty Ltd

Miriam Minihan
Moorfields Eye Hospital

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory