Built in the 1930s and named after Tel Aviv's first mayor, Meir Dizengoff, the boulevard was lined with fancy shops and cafés and many of the Bauhaus International-style buildings that gave Tel Aviv its nickname of "White City."
So central was this stretch of road to the culture of the new city of Tel Aviv that a new Hebrew verb, "l'hizdangef" ("to Dizengoff") was coined to express the action of strolling down its two-mile span, which runs north nearly from the Tel Aviv Port down just past the Mann Auditorium concert hall in the south.
Dizengoff Street in the 1930s
Photo courtesy of Wikimedia Commons
Now, following a gradual decline that took the luster off the street beginning in the 1970s, Dizengoff
has once again become a place to see and be seen.
This is not where you'd go to shop at branches of upscale stores like Gucci or Louis Vuitton - go east to Hamedina Square for that - but you will find outlets for made-in-Israel fashion and food, nightlife and culture, and also architecture, as the old white buildings are restored and shown to visitors by guides from the Bauhaus Center
at No. 99 Dizengoff
Particularly along the blocks north of Arlozorov Street, you can't go more than a few paces on Dizengoff
without passing a display window full of fancy white gowns.
Often you will see brides-to-be, along with their mothers or sisters, getting fitted inside.
Inside a Dizengoff bridal salon
On a recent walk down Dizengoff Street, we ask one bridal shop owner why this is so, and she
"It's been like that for many years," she
"As soon as one bridal store leaves, another comes in its place."
Starting in the south
The southern end of Dizengoff Street boasts a bit of nightlife, with bars and pubs offering live entertainment on weekends.
There are also several major landmarks on this part of the boulevard.
At the southern tip of Dizengoff
, after it veers to the east from its primarily north-south axis, is the Mann Auditorium, completed in 1957 as a home base for the Israeli Philharmonic Orchestra.
You can't miss this square even if you're relatively far away, because it is elevated above the street and connected to the two sides of Dizengoff
with pedestrian walkways.
It's also noteworthy that most of the store signs along Dizengoff
are written in both Hebrew and English and sometimes not in Hebrew at all.
Going north of Jabotinsky street, before Dizengoff
tapers off a few blocks south of the port, you'll pass relatively new concept shops dedicated to homegrown Israeli brands such as shoe designer Keren Attoun, Lalo jewelry, Ori Shelly Handpicked Collections, Tal Beck Studio and Yael Orgad, among many others.
Every Thursday evening from 4-11 p.m., the Tel Aviv-Jaffa municipality hosts an event called Fashionably Late -- a designers market at Dizengoff Square offering a broad selection of fashion items and accessories, presenting works by young talented designers and design school graduates from Israel
The market combines fashion design with industrial design, graphic design and plastic art.
Tamara juice stand at the corner
of Dizengoff and Gordon streets
is not only about high fashion or even weddings.